Cox Enterprises Journey Towards Mobile Enablement

1. Cox Enterprises Journey Towards Mobile Enablement

2. Journey Towards Mobile Enablement • Understand context, background, and business drivers • Vision of the Cox Enterprises Mobile domain • Approach • Progress to date, and plans for the future • Things to consider on the path to Mobile Enablement Presentation Objectives

3. About Cox Enterprises

4. Separate Groups for: • Handset support • Device/Network Management • Carrier management • Application Development • QA • Strategy and Implementation Mobile Domain at Cox Enterprises

5. A journey of a thousand miles begins with a single step. • Lao-tzu, The Way of Lao-tzuChinese philosopher (604 BC - 531 BC) Mobile Enablement at Cox Enterprises

6. Device Support • Test • Apps • Customer • Service Mgt Enhancing business value through Mobile Technology. • Security • Device Mgt Goal: Deploy mobile applications for all business services compliant to all supported devices. • 100% mobile accessible • I get to my stuff from anywhere, including my mobile device Vision – The End State

7. Today’s Experience • At work and home computer—go to subsidiary sites or InSite and read general information about “maternity coverage” and “qualified status changes” • Or call HR  Future Experience • At doctor’s office access Cox’s app store and download Employee Portal mobile app • Search on ‘baby’ • Review role-based benefits policies • Access Aetna mobile app from Cox’s App and enroll in healthy mother/baby program • Access Cox’s New Parents collaboration discussion to tap into wisdom of other parents • Explore employee discounts relevant to new parents Future Benefits • Real-time access to HR/Benefits information • Decrease administrative focus for HR and supporting departments • Increase employee engagement and productivity • Leverage HR data to drive employee benefits understanding, appreciation, and decision-making • Use HR data to personalize and proactively target contextual information and analytics (knows who I am /where I am/what I need to know) • Present consistent information, message and experience across subsidiaries and geographies A Future Glimpse – Having a Baby

8. We’re All Connected Now

9. Pre-historic Era – pre-smart phone History

10. Key Events • Microsoft and Apple for creating the PC ecosystem that, 30 years ago, started it all by letting people become familiar—even skilled—with computer technology at both work and home. • Iphone released June 29, 2007 • Android Phones • Google purchased Android Inc., 2005 • Open Handset Alliance, a consortium of hardware, software, and  telecommunication companies for pen standards for mobile devices • Ecosystem for Application Development and Distribution • Facebook, Twitter, and Google creating social and collaborative technologies that, once entrenched in employees’ personal lives, became appealing for business. Call to Action – Business Drivers

11. Other Trends • Blending of work / personal life • Rise of the Millennials • By 2014, more mobile devices than PCs and laptops Business Drivers

12. Next Generation Workforce

13. Consumerization of IT • Use of technologies that can easily be provisioned by non-technologists. • Variety of tablets and smart phones used in the workplace; people using Phone, iPad, and Android devices instead of corporate-sanctioned BlackBerry • Departments deploying Software as a Service bypassing IT • Smart Drives synced in the cloud to phone home devices • Employees demand to use their personally preferred mobile devices, personal computers, applications, social media, and cloud services and will find a way • 40% of devices used to access business applications are personally owned by iWorkers, up from 30% in 2010. • Source: IDC information worker custom survey, business IT custom survey, sponsored by Unisys, May 2011 Business Drivers

14. IT as Gatekeeper

15. Refresh Strategy • Initial Roadmap • Assessment & Initial Strategy 2011 2012 2010 Plan of Attack

16. Assessment and Initial Strategy

17. Initial Roadmap

18. Revisited Mobile Domain Strategy In 2012 • Wanted to ensure technology planning was ahead of business demand where possible • Part of a broader review of Business Platform Strategies; Technology platforms needed to support priority business Initiatives • Incorporated broader business vision and strategic initiatives: • Simple, consumer-like experience - Digital experience inside Cox matches the outside world (seamless, intuitive) • 100% personalized to me - I get what I want, when I need it. It’s smart. • 100% mobile accessible - I get to my stuff from anywhere, including my mobile device • Highly customizable -I can choose what I see and what I don’t Strategy Refresh

19. Poised Where we are today

20. Planned Initiatives • Mobile portal • Corporate App Store • VPN access • Device Management • Mobile Messaging Pilot • Mobile Single Sign-on • Additional Custom Apps • Leverage vendor mobile Apps • 3rd Party App Inventory • Wsbtv.com • Wsbtv.com Traffic • AJC Digest • Valpak Local Savings • Scoutmob • KBB.com (Kelley Blue Book) • AutoTrader.com • PB Post • Dayton Daily • Austin American Statesman 360 iReporter • Aetna Mobile • Vanguard • Yammer Roadmap for the Future

21. Business Alignment • Policy and Governance • App Distribution • Mobile Device Management across organizational boundaries • Platform Support • Development tools and skillsets • Testing strategies Things to Consider