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Asian tsunami: managing the NZ media

Asian tsunami: managing the NZ media. Brad Tattersfield Communications Manager Ministry of Foreign Affairs and Trade. MFAT role. Provision of consular services (assistance to NZers overseas)

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Asian tsunami: managing the NZ media

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  1. Asian tsunami: managing the NZ media Brad Tattersfield Communications Manager Ministry of Foreign Affairs and Trade

  2. MFAT role • Provision of consular services (assistance to NZers overseas) • Main task in crises to coordinate NZ response, especially helping victims and locating missing NZers • Rising public expectation of NZ govt assistance to NZers overseas

  3. Crises – MFAT media objective • To achieve and maintain public confidence in the government’s handling of the situation, through full, timely and appropriate release of information and explanation of strategy • Media can play a constructive role, but also reflect/drive public perceptions - they can directly shape the operation and outcomes

  4. Tsunami – key features • Biggest consular emergency we’ve faced • Slowish response initially due to holiday absences, but worked well once up and running • Lessons of Bali applied – inter-agency coordination, ERT deployed, Red X call centre used

  5. Tsunami – media management • Minister fronted most media – eased pressure on officials • We issued regular updates which served as talking points for Minister, ourselves and posts • Media management rated highly • Problems: multiple “missing lists,” privacy considerations, coordination with Phuket, no media person with ERT

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