1 / 32

And the award goes to…

And the award goes to…. Worst video. David Wright , Sports Editor, Reading Evening Post. Most stealable podcast. Islamophonic , The Guardian. Most original podcast. Many Questions , The Guardian. Most mercenary. The Sun. The “Jesus we’re dinosaurs” award for best use of databases.

angelinet
Download Presentation

And the award goes to…

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. And the award goes to…

  2. Worst video David Wright, Sports Editor, Reading Evening Post

  3. Most stealable podcast Islamophonic, The Guardian

  4. Most original podcast Many Questions, The Guardian

  5. Most mercenary The Sun

  6. The “Jesus we’re dinosaurs” award for best use of databases ChicagoCrime.org, Adrian Holovaty

  7. The “Who pays for this?” award for best multimedia Broken Trust, Florida Herald-Tribune

  8. The “not them again” award for best use of blogs Comment is free, The Guardian

  9. Best example of creating a new genre of journalism Utility connection charges, News-Press, Florida

  10. Best audio slideshow Sir Tom’s Life in Football, Lancashire Evening Post

  11. The “We don’t have to do anything” award for best use of community Slashdot

  12. Some pithy phrases

  13. Some pithy phrases • It’s no longer about content, it’s about services • It’s no longer about publishing, it’s about communication

  14. Community and customisation • Help your readers to talk, and you’ll get them listening • You’ll also get ‘The Cutty Sark’ • Use databases to provide a service, and you’ll get the advertisers

  15. You are not a factory

  16. You are not a factory • How to move from a production-based to a service-based industry • The newspaper is not ‘one of many channels’, but ‘one way of helping people communicate’ • Advertising alone is not going to plug the gap

  17. Different business models • The long tail (Amazon, iTunes, Craigslist) • The commission (eBay, Amazon, AdSense) • The upgrade (Flickr, Yahoo, Wordpress) • The premium service (Firefox) • The vendor (LastMinute) • Built-in advertising (MySpace)

  18. That Web 2.0 waffle* • Services, not packaged software, with cost-effective scalability • Control over unique, hard-to-recreate data sources that get richer as more people use them • Trusting users as co-developers • Harnessing collective intelligence *From http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

  19. That Web 2.0 waffle* • Leveraging the long tail through customer self-service • Software above the level of a single device • Lightweight user interfaces, development models, AND business models *From http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

  20. That Web 2.0 waffle “The winner will be the company that first reaches critical mass via user aggregation, and turns that aggregated data into a system service.” Tim O’Reilly

  21. Translation: “The winner will be the company that gets a lot of readers to categorise a lot of data, and turns that data into a service.”

  22. Translation: Give your readers the tools, and the support, and you’ll reap the rewards

  23. Who needs newspapers?

  24. Why do we need newspapers? • Filtration? • Verification? • Analysis? • Access? • Storytelling ability? • Expertise? • A brand?

  25. Resources • Technology • Manpower • Time • Readers

  26. Resources • investigative journalism, • database-driven journalism, • interactive journalism, • multimedia journalism. • reader-driven forms • wikis • crowdsourcing.

  27. Some final ideas • Interactivity is about giving the user control – over time & space, input & output • Streaming, e-Papers, etc. are not interactive • Go web-first: “own the story” • Engage with and empower the community • Database-driven journalism • Simple things, done well: email newsletters, SMS updates, downloads, links

  28. One more award…

  29. Cheekiest use of video Deirdre’s Video Casebook, The Sun

  30. Paul Bradshaw Online Journalism Blog (onlinejournalismblog.wordpress.com) University of Central England in Birmingham

  31. Adrian Holovaty on database-driven journalism • An obituary is about a person, involves dates and funeral homes. • A wedding announcement is about a couple, with a wedding date, engagement date, bride hometown, groom hometown and various other happy, flowery pieces of information. • A birth has parents, a child (or children) and a date. • A college graduate has a home state, a home town, a degree, a major and graduation year. • An Onion-style "On the Street" feature has respondents, answers and a publication date.

  32. Adrian Holovaty on database-driven journalism • A drink special has a day of the week and is offered at a bar. • The schedule of the U.S. Congress has a day and multiple agenda items. • A political advertisement has a candidate, a state, a political party, multiple issues, characters, cues, music and more. • Every Senate, House and Governor race in the U.S. has location, analysis, demographic information, previous election results, campaign-finance information and more. • Every known detainee at Guantanamo Bay has an approximate age, birthplace, formal charges and more.

More Related