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The Supplier Relationship Continuum. Leverage products High or low unit cost Higher expenditure Low risk if unavailable Many suppliers Many near substitutes Routine products Low unit cost Low expenditure Low risk if unavailable Many suppliers Many near substitutes.
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Leverage products High or low unit cost Higher expenditure Low risk if unavailable Many suppliers Many near substitutes Routine products Low unit cost Low expenditure Low risk if unavailable Many suppliers Many near substitutes Strategic products High unit cost High expenditure High risk if unavailable Few suppliers Few near substitutes Critical products Low unit cost Low expenditure High risk if unavailable Few suppliers Few near substitutes Kraljic Matrix (modified)
Competitive Criteria Many competing suppliers Standard products Wide supply markets No need for high degree of trust No supplier power, switching suppliers is easy Competitive bidding for contracts Collaborative Criteria Creation of supply chain synergy - rather than individual links in the supply chain Joint and mutual search for greater efficiency and competitiveness Agreed shared objectives and planning for the future Elimination of waste Equality of relationship - openness and transparency, understanding of expectations, needs met Effective exit strategy Competitive versus Collaborative Relationships
Mini Case Study Zoo Buyer