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Justin Larsen Account Executive Kate Finlay Creative Director Jesse Wilks

Justin Larsen Account Executive Kate Finlay Creative Director Jesse Wilks Copywriter. NIAGARA COLLEGE Teaching Winery. Integrated Marketing Plan. Agenda. Brain Candy. Our Target. Promotional Objectives. Creative Objectives. Creative Execution. Budget. Target.

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Justin Larsen Account Executive Kate Finlay Creative Director Jesse Wilks

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  1. Justin Larsen Account Executive Kate FinlayCreative Director Jesse Wilks Copywriter

  2. NIAGARA COLLEGE Teaching Winery Integrated Marketing Plan

  3. Agenda Brain Candy Our Target Promotional Objectives Creative Objectives Creative Execution Budget

  4. Target Brain Candy Students Info Parents Niagara College students will be the focus of most of our promotional activity We then hope to reach the parents using the students as a medium They will lead the way

  5. Promo Objectives Brain Candy 1 2 3 4 To raise awareness to 70% in parents about the teaching winery and the wines available both at the school and the LCBO. To motivate at least 30% of the student body to purchase wine and gifts to bring home to their parents Raise awareness in the student body to levels above 90% awareness on campus To raise hits on the Teaching Winery website by 40%

  6. Creative Objectives Brain Candy 2 3 1 To communicate the idea that students should bring Niagara College wines home to their Parents as gifts/ commemorative tokens. . To communicate a sense of pride and belonging to both students and parents To communicate that Niagara College wines are available on campus

  7. Creative execution Brain Candy IMC Plan cards Posters Full Circle Marketing

  8. Cards Brain Candy The thank you cards are simple and classic as they are geared towards the parents. It lists the wines that are available at the LCBO so they can purchase our wine locally. For the students cards we went with bold and basic colours. With a simple layout we will attract the students attention to our products and the store

  9. Creative execution Brain Candy IMC Plan cards Posters Full Circle Marketing Posters

  10. Posters Brain Candy The posters are again, basic and bold. Humour is used to attract the students to buy for their parents.

  11. Creative execution Brain Candy IMC Plan cards Posters Full Circle Marketing Posters Events

  12. Events Brain Candy

  13. Creative execution Brain Candy IMC Plan cards Posters Full Circle Marketing Door hangers Posters Events

  14. Door Hangers Brain Candy Our next door hanger is meant to increase awareness of the winery on campus. Our first door hanger includes a raffle ticket to get the students to step foot in our store

  15. Creative execution Brain Candy Direct Mail IMC Plan cards Posters Full Circle Marketing Door hangers Posters Events

  16. Direct Mail Brain Candy Our direct mail piece will be inserted with the registration packages for new students. These cards are meant more for the parents as they are detailed and are aimed at our target market

  17. Creative execution Brain Candy Direct Mail IMC Plan banners cards Posters Full Circle Marketing Door hangers Posters Events

  18. Banner Brain Candy Visit our e-wine store OLD NEW

  19. Creative execution Brain Candy Direct Mail IMC Plan banners cards Posters Full Circle Marketing Door hangers Posters Events

  20. Budget Brain Candy $7,127.90 Total Campaign Costs

  21. Thank You Justin Larsen Account Executive Kate FinlayCreative Director Jesse Wilks Copywriter

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