Welcome to Response Expo 2011

1. Welcome to Response Expo 2011 Presented by Hilton San Diego Bayfront

2. Noon-1 p.m. • Best Practices — • DRMA Marketer of the Year Nominees • Featured Panelists • BJ Fazeli, BJ Global Direct • Denise Kovac, Your Baby Can LLC • Johann Verheem, Fitness IQ • Moderated by • Thomas Haire, Response Magazine Hilton San Diego Bayfront

3. BJ Fazeli • CEO and founder, BJ Global Direct • 22 years in the DR marketing business • Found a formula for success with the Kymaro line of beauty products, including the New Body Shaper and Curve Control Jeans • Owns UbuyEZ.com, a one-stop mall for all Kymaro and BJ Global products • BJ Global finished 2nd in industry-wide 2010 DRMA Marketer of the Year voting Hilton San Diego Bayfront

4. Denise Kovac • Chief Operating Officer of Your Baby Can LLC • More than 1 million units sold of the Your Baby Can Read product, garnering more than $90M in annual revenue • Focusing on retail expansion and product line expansion • Your Baby Can was the winner in the industry-wide vote Hilton San Diego Bayfront

5. Johann Verheem • CEO of Fitness IQ, marketer of the smash hit Shake Weight products • Shake Weight and Shake Weight for Men have combined for sales of more than 3 million units in the past 21 months • Became the No. 1 selling TV/impulse product in retailers such as Wal-Mart, Walgreens and Target • Fitness IQ finished 3rd in industry-wide 2010 DRMA Marketer of the Year voting Hilton San Diego Bayfront

6. DRMA Marketer of the Year Competition • More than 1,000 votes from the industry in the second annual contest in 2010 after the 10 finalists were announced • Nominees allowed to highlight up to three key products or campaigns from the previous 12 months on the ballot • Nomination process for 2011 competition opens soon • 2011 Marketer of the Year event set for Las Vegas on September 14 Hilton San Diego Bayfront

7. Hilton San Diego Bayfront

8. Your Baby Can Planogram Hilton San Diego Bayfront