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Local Community Stakeholders Group

Local Community Stakeholders Group. Todd Rogers Dave Finanger Tom Staples Kyle Risan Scott Durham. Exploring the Relationship Between the UWB Brand and the Local Community.

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Local Community Stakeholders Group

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  1. Local Community Stakeholders Group • Todd Rogers • Dave Finanger • Tom Staples • Kyle Risan • Scott Durham

  2. Exploring the Relationship Between the UWB Brand and the Local Community • In order to better understand the interaction between the local communities and the UWB brand, we conducted surveys and administered questionnaires to both the local governments and local businesses. • We feel that a healthy relationship between the local community and UWB involves awareness, participation and understanding by both parties. Without positive interaction between the University and its surrounding neighbors, neither will flourish successfully. • By conducting this study we hope to evaluate the status of this relationship, and what can be done to bring it to the desired level.

  3. Introduction • Branding UWB -Local Governments -Local Small Businesses

  4. Local Governments Methodology • Personal interviews of Public Officials -Jeanette Brighton (PIO North Shore Chamber Leadership) -Bill Trim (Mill Creek Director Community development) -Bill Wiselogle (Director Community Development Bothell) -Dale Preboski (PIO Everett)

  5. Findings: Local Governments Awareness: • UWB committees worked well to inform the public before the new campus was built. The community has been impressed with the appearance of the new facility. • With the exception of Everett, the community leaders we contacted said they were aware of and involved in the planning of the new campus. • Communities closer to the campus expressed a higher awareness of the University and its programs.

  6. Findings: Local Governments Perceptions: • Community response to the campus has been unanimously positive. • The community still has a mixed perspective (University image vs. Community College). • There is a belief that the addition of a University helps the image of the entire area, making it well balanced. • “The new campus has instilled a sense of pride in the community…I’m still amazed at how nice the facility looks.” - Bill Wiselogle, Director, Community Development, Bothell

  7. Findings: Local Government Perceptions • Increased traffic has not been seen as a major problem. • Local merchants are anticipating more foot traffic from the nearby campus eventually.

  8. Findings: Local Government Credibility • We received mixed responses. Some community leaders thought that the UWB was in no way a “watered down” version of the university, and that sharing a campus with CCC only enhanced the CC’s image. • Others thought of the two schools as one and the same, with students attending CCC for two years, then UWB for two years and thinking the difference was largely inconsequential. • “UW Bothell has the appearance of being a parent institution to Cascadia, not a completely separate entity.” – Bill Trim, Director Community Development, Mill Creek

  9. Small Businesses Methodology • Personal Interviews • Owners / Managers • Positives and negatives associated with: - Problems with current situation - Perceptions / Changes in their business environment. - Communication / Awareness

  10. Findings: Small Businesses Positives of UWB • Chancellor & faculty active in Bothell Community. • Freeway access limits traffic during peak hours. • No cooking allowed on-site. • Easy parking- very assessable for students.

  11. Findings: Small Businesses Negatives/ Improvement areas for UWB • Awareness of students of Bothell. • Parking Policy at UWB • More Advertising for local businesses -billboards, coupon books, ASB card discounts • Bike path- bikes donated by vendors

  12. Quotes: Small Businesses • "We all advertised in the packets for new students. I put coupons for free coffee and I haven't received one back yet." -Steve Hofer; Steve's Cafe • "I think your parking policy limits students from leaving school.“ -Mr. Richards; clothing store owner.

  13. Recommendations • Local Governments • Greater Community Outreach – community service, education. • Encourage students to become members of the community. • Local Small Businesses • Bulletin Board / Coupon Program- advertising, awareness, UWB Student ID’s • Improved Parking Policy at UWB • Bookstore located in downtown Bothell • Complete bike path and agreement

  14. Questions????

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