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GS1 Mobile Com Extended Packaging

GS1 Mobile Com Extended Packaging. François Ferry GS1 France. How can Mobile phones change the way consumers consume?. GS1 In brief. International organization Non profit Neutral User driven 140 countries 1 000 000 members SME and multinational.

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GS1 Mobile Com Extended Packaging

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  1. GS1 Mobile Com Extended Packaging François Ferry GS1 France

  2. How can Mobile phones change the way consumers consume?

  3. GS1 In brief • International organization • Non profit • Neutral • User driven • 140 countries • 1 000 000 members • SME and multinational

  4. Global standards for automatic identification Rapid and accurate item, asset or location identification Global standards for electronic business messaging Rapid, efficient & accurate business data exchange Global standards for RFID-based identification More accurate, immediate and cost effective visibility of information • GS1 porte • Les standards GS1 au service de la productivité, de la compétitivité et de la sécurité The environment for global data synchronisation Standardised, reliable data for effective business transactions

  5. A typical consumer This product contains no allergens Is this product safe? Trust Will this product be what I expect? This is what the product will be like Trial Am I paying the right price? There’s a reduction available Value

  6. Services are prevalent.. KTF, South Korea's second largest wireless provider, will soon launch a Mobile Sommelier service enabling mobile users to retrieve information about the wine they are drinking, by reading the label with their camera phone.

  7. 4 billon consumers now have a common tool… For shopping… For product use…

  8. Consumers are in control

  9. GS1 MobileCom vision • All consumers have access to trusted product information and related services via their mobile phones. • All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications. • In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.

  10. 6 key business applications Extended Packaging Digital Content Purchase & Delivery Mobile Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning

  11. GS1 Mobile Com Extended Packaging Group GS1 MOs GS1 Australia GS1 Austria GS1 Brasil GS1 Canada GS1 China GS1 Costa Rica GS1 France GS1 Germany GS1 Hong Kong GS1 Iran GS1 Italy GS1 Japan Manufacturers & retailers J&J Consumer Kao Kraft L’Oréal Nestlé P&G Ahold Carrefour Walmart ShopriteCheckers Migros-Genossenschafts-Bund Mobile Industry & provider Ericsson Motorola Nokia Orange BT AT&T Oracle Sprint Atos Origin Upcode Scan Buy Simple Act Inspiry Iexidio CamClick GS1 Korea GS1 Malta GS1 Netherlands GS1 Poland GS1 Russia GS1 Singapore GS1 Serbia GS1 Switzerland GS1 Taiwan GS1 Tunisia GS1 UK GS1 US

  12. GTIN and Extended Packaging Info Pool 1 Brands Info Registry Info Pool 2 Brands Global Trade Item Number (GTIN) 381370029939

  13. Benefits of MobileCom for Brands • Less cluttered labels/packaging • Targeted promotions • Better understand consumers • Create trust with consumers • Enhanced use/understanding of products

  14. Benefits of mobile access for consumers : 1. Info is dynamic (properties can change – errors corrected)2. Info can be based on individual 3. Info requires no reading (preset setting check product)4. Can learn what info means/how it is derived5. Can be used in advanced applications (diet monitoring)6. Can be combined with non health related (reviews, recipes)7. Can get information even on extremely small bottles

  15. Be part of the future… …but leverage cost saving standards and collaboration

  16. What have we done so far Position Paper on Data Carrier for Mobile Commerce Extended Packaging Pilot Handbook Extended Packaging Feasibility Study Feb 2009 Dec 2008 Sept 2008 MobileCom White Paper Feb 2008

  17. Download the possibilities To get the Extended Packaging Handbook go to www.gs1.org/mobile

  18. Contact Details Cameron Green GS1 Global Office 1009 Lenox Dr. Suite 202 Princeton NJ, 09648 T + 1 609 620 4568 W www.gs1.org

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