360 likes | 732 Views
The “Secrets” of the Top F&I Managers. George Angus. 1. President/Director of Training. And the F&I Masters ™ program of professional education. Team One. Research and Training. Who Are The Top F&I Managers?. Cumulative Scoring or “The Cume” Income per retail unit delivered
E N D
The “Secrets” of the Top F&I Managers George Angus 1 President/Director of Training And theF&I Masters™program of professional education Team One Research and Training
Who Are The Top F&I Managers? Cumulative Scoring or “The Cume” • Income per retail unit delivered • Product Penetration % • % of Chargebacks • Balance of Income • Sales Satisfaction Scoring Best Possible Score: 1000 1 Team One Research and Training
Who Are The Top F&I Managers? Cumulative Scoring or “The Cume” Scoring Out of A Possible 1000 (Not to be confused with income per unit) Top Performers 800+ 9% Above Average 650-799 14% Average 500-649 28% Below Average 350-499 38% Poor 0-349 11% 1 Team One Research and Training
Traits The Top F&I Managers Have In Common Constant tracking, analysis, and improvement using a consistent, repeatable process. 1 Team One Research and Training
Traits The Top F&I Managers Have In Common A consistent, repeatable process. 1 Team One Research and Training
Elements Of A Successful Process • It Must Be Easy Enough To Do Comfortably 1 Team One Research and Training
Elements Of A Successful Process • It Must Be Easy To Do Every Time • It Creates Credibility 1 Team One Research and Training
Elements Of A Successful Process Credibility Credibility vs. “Rapport” 1 Team One Research and Training
Elements Of A Successful Process Credibility Credibility vs. “Rapport” “Rapport” = Sales Resistance 1 Team One Research and Training
Elements Of A Successful Process Credibility Credibility vs. “Rapport” “Rapport” = Sales Resistance 1 Credibility= $ Team One Research and Training
Elements Of A Successful Process How Do We Create Credibility? 1 Team One Research and Training
Elements Of A Successful Process How Do We Create Credibility? Up Front, Full Disclosure 1 Team One Research and Training
Elements Of A Successful Process How Do We Create Credibility? Up Front, Full Disclosure Honesty As A Strategy 1 Team One Research and Training
Elements Of A Successful Process • It Must Be Easy To Do Every Time • It Creates Credibility • It Must Be Simple For Both The F&I Manager And The Customer. 1 Team One Research and Training
“Wouldn’t it be nice, for just a few dollars per month, to have, in the event of your untimely death, a free and clear title and ownership transferred to your loved ones or next of kin with just a simple signature at the Motor Vehicle Department?” Huh? 1 Team One Research and Training
Elements Of A Successful Process • It Must Be Easy To Do Every Time • It Creates Credibility • It Must Be Simple For Both The F&I Manager And The Customer. • It Must Be Fast. 1 Team One Research and Training
The Myth of the Feature/Benefit Presentation In The F&I Process Conventional Wisdom, (circa 1979) “If you are strong enough in your presentation to create enough value in the customers mind, they will buy all of your products” 1 Team One Research and Training
The Myth of the Feature/Benefit Presentation In The F&I Process “If you are strong enough in your presentation to create enough value in the customers mind, they will buy all of your products” Average Presentation Time (average as taught by three conventional F&I schools) • Finance Conversion • (cash, bank, credit union) 9 minutes • Credit Life 2 minutes • A&H or Disability 3 minutes • Service Contract 8 minutes • Chemical, Theft, etc. 6 minutes Total 28 minutes 1 Team One Research and Training
The Time Element The 4 ½ To 7 Minute Rule 1 Team One Research and Training
Elements Of A Successful Process • It Must Be Easy To Do Every Time • It Creates Credibility • It Must Be Simple For Both The F&I Manager And The Customer. • It Must Be Fast. • All Products Are Presented, Every Time.
Income Distribution & PRU$ “The less you care about which products they buy, the more you’re going to sell”.
Income Distribution & PRU$ Below Average Group “Cume” Avg.- 480 Income Per Retail Avg. $529 Above Average Group “Cume” Avg.- 796 Income Per Retail Avg. $1287
Elements Of A Successful Process • It Must Be Easy To Do Every Time • It Creates Credibility • It Must Be Simple For Both The F&I Manager And The Customer. • It Must Be Fast. • All Of The Products Are Presented, Every Time. • Separation of Tangibles and Intangibles 1 Team One Research and Training
Intangibles As Assumptive Products vs. Low Cost Tangibles As Upsell Products. Assume/Intangibles Upsell/Tangibles • Life Disability • GAP • Service Contract • ID Theft • Chemicals • Theft Deterrents • Tire and Wheel • Accessories
Separating Tangibles & Intangibles 1989 Original Menu Concept
Separating Tangibles & Intangibles 1989 1990’s
Separating Tangibles & Intangibles 1989 1993 1996-2004
Separating Tangibles & Intangibles 1989 1996-2004 1993 4 Column Menu With Tangibles And Intangibles Separated
Separating Tangibles & Intangibles Team One Package Option™ Process
Two Keys To Selling Tangibles • Package Discounts
Two Keys To Selling Tangibles • Package Discounts • Quote the monthly “bump” not the total payment.
Two Keys To Selling Tangibles • Package Discounts • Quote the monthly “bump” not the total payment.
Getting The Money Get enough lenders to get every possible deal bought. www.fimagazine.com/FinanceSources State by state listing at: www.autocreditexpress.net/resources/lenders Downloadable PDF List at: www. subprimenews.com/downloads/lender-directory.pdf
The Role of The Agent • Training • Tracking and Reporting • Product Mix • Agent as Lobbyist • Support 1 Team One Research and Training
Contact Information Team One Research and Training 1-800-928-1923 Website: www.teamonegroup.com Email: training@teamonegroup.com George Angus 1 Team One Research and Training