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Building a Successful Business Online - Session 7: Free Traffic Strategies

Learn how to build free traffic for your online business using content invitations, search engine optimization, and quality incoming links. Avoid low-yield tactics and discover the importance of word-of-mouth buzz. Homework includes adding new pages and identifying sites to link to.

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Building a Successful Business Online - Session 7: Free Traffic Strategies

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  1. Building A Successful Business Using The Internet Session 7 Build Free Traffic

  2. Warm Up Activity – SBI Forums • Skim F.A.Q and Stickies for Day 7 – Building Traffic • Qualities of good posts? - Skim the posts from SBIers • Any observations about posts that get noticed and commented on? • Name one or two titles that intrigued you to click – what were some reasons?

  3. Goals Of Session 7 • Learn the steps to getting free traffic: • Adding Content 2.0 invitations • Commenting & Ratings • Working the Search Engines • Avoiding low-yield tweaking • Building a few quality incoming links • Seeding word-of-mouth buzz • Meet Day 7 Learning Objectives: • What to understand • What to accomplish

  4. Registered your domain? Congrats! Tell us about it! • Your website address • What word(s) contains your VPP • What word(s) contains your seed word(s) • Did you Name Park another site?

  5. Domain Registered! SBI! Is Ready for You Email • Link to your domain name. • Log into SBI! Link in email • Site Central access • Lots of other info…

  6. Site Central Tour

  7. Two Ways To Get Free Traffic

  8. Traffic From Advertising And Stores

  9. The On-Page Criteria – Analyze It!

  10. The Off-Page Criteria

  11. On-Page/Off-Page Interaction

  12. Steps To Getting Traffic

  13. 1. Adding Content 2.0 Invitations

  14. 2. Working The Search Engines

  15. 3. Avoiding Low-Yield Tweaking

  16. Class Exercise • Add a T2 page and/or • Add a T3 page and/or • Create a C2 invitation and add it to one of your T2 pages.

  17. 4. Building Quality Incoming Links

  18. Linking Strategies: • Link to and get links from quality, relevant sites • Establish your site in social media (FB, Twitter, Pinterest) • Focus less on PR and more on intent • Do not pay for links • Do not exchange links with spammy sites, submit to automated directories or do a link exchange merely for SEO purposes • Link out to helpful, relevant resources that add value

  19. Build Links Naturally with Value Exchange

  20. Value Exchange HQ Tour • Value Exchange is SBI!’s Link Building Tool – register after 30 pages • Speeds up the process • VE like content writing is a long term goal • Use the LPI score and Link Building checklist to track your progress for VE and beyond • Use in conjunction with other types of links - expert author sites, web directory listing, etc. • Let’s see how it works…

  21. Class Exercise – Link Analysis Get with a partner and go to one or more of the following three sites: • www.writershelper.com • www.successful-ebook-publishing.com • www.memory-improvement-tips.com Analyze a few of their outgoing links– where have they put outgoing links on their site? What kinds of links are these? VE? Affiliate? Other? Then, analyze their incoming links (go to Alexa to do this) • How many links total? • Where are some other links going? (Forum posts, blog comments) • SHARE YOUR RESULTS WITH THE CLASS

  22. Monitor It!

  23. Make Your Links WORK! E-Book • Available from the Download Center • 68 pages • Includes Links Building Checklist • The 80/20 Rule • Google Page Rank (PR) • Begin exchanging links when you have 25-50 pages of content

  24. Your Link-Building Checklist Fewer than 25 pages • Use Socialize It!, including Pay It Forward. • Add C2. It's a proven content-builder and a link-generator, as people link to their own submissions. • Add your most important pages to popular social bookmarking sites -- StumbleUpon, etc. Be sure to keep checking off each step as you build more pages

  25. 5. Seeding Word-Of-Mouth Buzz

  26. More Word of Mouth Buzz Ideas • Buy ad space in newsletters • Participate in Wikis • Post in forums and groups • Get referrals/testimonials from others. • Consider social bookmarking, but keep it real. • Use a signature file in e-mails once you have enough content • Facebook, Twitter & Pinterest

  27. Class Exercise • Add a T2 page and/or • Add a T3 page and/or • Identify two quality sites you can link to and/or • Identify two topics you can write articles on.

  28. Your Business-Building Homework • Study Day 8 of the Action Guide. • Continue work on your homepage • Continue to create more TIER 2 and 3 keyword focused content pages. • Read Make Your Links Work eBook Any Questions? E-mail Warren sbi.warren.holland@gmail.com

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