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Sustainable Tourism The view of the Icelandic Tourist Board

Sustainable Tourism The view of the Icelandic Tourist Board. Elías Bj. Gíslason Dir. of Information and Developement February 15th 2008. Regognition by legislation. 1985 sustainability was first mentioned indirectly in laws governing the Icelandic tourism.

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Sustainable Tourism The view of the Icelandic Tourist Board

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  1. Sustainable TourismThe view of the Icelandic Tourist Board Elías Bj. Gíslason Dir. of Information and Developement February 15th 2008

  2. Regognition by legislation • 1985 sustainability was first mentioned indirectly in laws governing the Icelandic tourism. • 2005 a new Tourism Act was approved. Guiding principles: • Icelandic culture • Environmental protection • Professionalism • Safeguarding of consumer interests

  3. The first strategy regarding sustainable tourism approved by the ministry of tourism. main emphasis on beautification less understanding of cultural and social aspects 1997 a turning point?

  4. Approved by “Alþingi” The parliament. Has therefore more potential of being a powerful tool.. thus being used in the near future.. TOURISM PLAN 2006 – 2015

  5. The Tourism Plan 2006 - 2015 Uniqueness and our images as a Tourist destination • Three main pillars • Nature • Culture • Professionalism Sustainability

  6. 5 studies of Carrying Capacities • The key factors studied • The Capacity of the physical environment • The soil, vegitation, animals, water, landscape • Roads, trails, service facilities etc. • The capacity of the socio-cultural environment • Expectations, longings, needs, experiences, etc. of the visitors • Cultural, economical, etc. of the locals

  7. Studies on Carrying Capacityes Mývatn Jökulsárgljúfur Lónsöræfi Snæfellsnes Pilot studdy Skaftafell Landmannalaugar

  8. Number of guests to Iceland 1950 - 2007 2,233.000 815.000 4.400 490.000

  9. Factors affecting decis. to visit Iceland Our bread and butter 78% 56%

  10. Our golden goose…

  11. Environmental grants The IcelandicTourist Board • Started in 1994 • 600 millions ISK. to date (€ 6,2mill.) • Underlying emphasis sustainability • Building up new leisure opportunities • Húsavík , whale watching (old oak boats) • Hofsós, roots to roots, Iceland – Canada/US • Hvammstangi, seal watching – museum • Þingeyri, Viking heritage

  12. Our targets are as follows • 80% of travelers to Iceland should believe that Iceland is among the leading nations in environmental concerns / issues. • 80% of travelers to Iceland should not think Iceland is overcrowded by tourists, within carrying capacity.

  13. Sustainability is the ONLY way Thank you..

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