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Your Portfolio Web Site. A Checklist for Grading. GRADING WEIGHTS. Interface/Layout, Typography, Submission 25% Home/“About” 20% Portfolio 20% Resume 20% Contact, LinkedIn, Twitter 15%. PROCESS TIP.
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Your Portfolio Web Site A Checklistfor Grading
GRADING WEIGHTS • Interface/Layout, Typography, Submission 25% • Home/“About” 20% • Portfolio 20% • Resume 20% • Contact, LinkedIn, Twitter 15%
PROCESS TIP • Wait until you have a full draft done to go through the checklist for edits—you will complete most of these steps naturally in the early creative phases; they’re not that scary.
25% Interface/Layout TYPOGRAPHYSUBMISSION
15% CONTACTLINKEDINTWITTER
What not to SAY • No recipes, celebrity gossip, fashion tips, wedding obsession, fandom, child-rearing, crafts, hobbies, etc. (imply distractions from work). • Nothing negative about yourself (e.g., “I’m not a social media expert.“). • Nothing unprofessional (e.g., “This is the first time I’ve written a blog/made a web site/tweeted”). • Nothing about your social media addiction (e.g., “I’m on social media all day long”). • Nothing boring or self-centered • Nothing controversial (e.g., religious, political, unless it reflects leadership). • Nothing too personal (e.g., “I have two cats and my brother’s in rehab.”). • When in doubt, ask the questions: • “Does this content represent me as an expert in my field?” • Could this web content contribute to an employer’s bottom line or knowledge of his or her field?”