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Analyzing your web site. John Powell Director of Web Development. Understanding your web site. What do you want to know? What is happening within department? Who is your target audience? Are you reaching them?. Identify your needs.
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Analyzing your web site John PowellDirector of Web Development
Understanding your web site • What do you want to know? • What is happening within department? • Who is your target audience? Are you reaching them?
Identify your needs • Identify 3 things you would like to know about visitors to your web site. • Why? • How will this information help you?
Visitors • How many unique visitors? • Pages per visit • Time spent on site • Bounce Rate • New vs. Returning visitors
How Did They Arrive at My Site? • Search engine, direct or referred • Where are they located?
Content • Top viewed pages • Top landing page / Top exit page • Viewing patterns
Bounce Rate • represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits [Source: en.wikipedia.org/wiki/Bounce_rate]
What is a good Bounce Rate? • (Average: 40 % to 60 %) • 40% or lower – Excellent • 40 % to 50% - Great • 50 % to 60 % - Good • 60 % to 75 % - Ok but needs improvement • 75 % or higher – low need to revisit your web site organization/structure/content.[Source: Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"]
Traffic Sources • Direct (typed URL or bookmarked) • Search (Google or other search engine) • Referral (Other web sites)