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Fundraising Benchmarks to determine Institutional Readiness

This outline guides universities in evaluating their funding sources, needs, strengths, and culture to assess readiness for successful fundraising. It covers critical success factors and required internal culture elements for effective fundraising efforts.

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Fundraising Benchmarks to determine Institutional Readiness

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  1. FundraisingBenchmarks to determine Institutional Readiness

  2. Outline

  3. Assessing Institutional Readiness • Requires: • Examination of the university’s current and anticipated funding sources • Comprehensive review and understanding of the university’s funding needs • Consideration of the strengths / areas of lesser strength • Assessment of the fundability of key needs and feasibility of finding $$$ • Consideration of the institution’s values and culture

  4. Assessing Institutional Readiness • What is your current reality? • Decreased or flattening government support • Increased operating / capital needs • Decentralized vs. centralized environment • Funding / fundraising history • Rotational leadership

  5. Assessing Institutional Readiness Current Reality… • Internal: • Policy and attitude limitations • Internal politics / priorities • Financial resources available • External: • Profile and reputation of institution • External philanthropic/partnership culture • Where are your opportunities? • alumni/volunteers/ambassadors

  6. Critical Success Factors • Fundraising unit as “academic support unit” • Targeted consultation – run to your strengths! • Compelling “case for support” rooted in academic mission (institution, faculty) • Strong, committed university leadership • Fundraising must be complementary to existing partnerships

  7. Critical Success Factors (cont’d) • Strong public image • Fundraising policies and protocols (e.g.) gift acceptance • Clear accountabilities and communication • Adequate resources • financial and human • institutional leadership • fundraising/development resources • volunteers/ambassadors

  8. Required Internal Culture • Fosters: • Collaboration • “Donor-centred” approach • Long-term programme vs. short-term “fix”

  9. Required Internal Culture (cont’d) • Fosters… • Accountability and transparency with key internal and external stakeholders • Commitment to “relationship management” • High degree of trust and respect for all those engaged in fundraising

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