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The IBM Open Client Solution

Pino Ferrari, WW SWG Linux Sales Worldwide Sales IBM Software on Linux Program Manager pferrari@us.ibm.com. Pino Ferrari, WW SWG Linux Sales Worldwide Sales IBM Software on Linux Program Manager pferrari@us.ibm.com. The IBM Open Client Solution. May 2007. Linux Market Update & Evolution

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The IBM Open Client Solution

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  1. Pino Ferrari, WW SWG Linux Sales Worldwide Sales IBM Software on Linux Program Manager pferrari@us.ibm.com Pino Ferrari, WW SWG Linux Sales Worldwide Sales IBM Software on Linux Program Manager pferrari@us.ibm.com The IBM Open ClientSolution May 2007

  2. # Linux Market Update & Evolution Today’s Desktop EnvironmentWhy Linux on the DesktopIBM Open Client SolutionCustomer Adoption Agenda

  3. # Businesses in All Industries are Choosing Linux Life Sciences Research, drug discovery, diagnostics, information-based medicine Telecommunications Next Generation Networks Distribution Open, cost-effective platform designed to help enhance POS operations Cross Sector Digital Media IT Optimization Enhanced Business Resiliency& Security Financial Services ABB (Analytical Back Bone) Risk and Compliance Customer Insight Payment Systems Industrial Chemical and Petroleum – Upstream Exploration Automotive – AEIF (Automotive Engineering Innovation Framework Electronics Advance process technology and manufacturing software. Help solve clients most important technical problems Public Sector Scientific research, classified/defense, weather/environmental sciences, Public Safety and Security, Government access Higher Ed

  4. Worldwide Linux Server Revenue (All Vendors) Linux market is over $7.5B Growing 5x the $19B Windows market! 8X 5X In Q306, Linux Revenue Growth was: • 8X Total Server Market • 5X Windows Source: Gartner Quarterly Statistics Rolling 4 Quarters 3Q06 The sum of community innovations with the Linux operating system far exceed what any single vendor could create The Linux market is (Still) on Fire! #

  5. Customers are Increasing their Adoption of Linux September 2006 Survey of readers of IBM Open Source & LinuxLine newsletter Source: IBM Open Source and LinuxLine Survey, October 2006. Conducted by Unisphere Research for IBM #

  6. For each of the following Operating Systems, please indicate if your organization is increasing, decreasing or maintaining same level of use over the next 12 months ? Customer Survey Show’s Planned Operating System Usage

  7. Factors Driving Linux . . . • Lower cost of Linux • Linux is reliable • Linux performs and scales • Linux is secure • Linux is about choice and flexibility • Linux drives business goals • Reduce costs • IT Simplification • Improve application service levels • Promotes innovation • Internally change business process and drive contribution to business • Linux is an excellent path to SOA and On Demand Computing #

  8. IBM Virtualization EngineTM Platform Enterprise Workload Management, Usage and Accounting Resource Management, Discovery and Mapping # Open Movement into Virtualization Reduced TCO - Increased Flexibility and Performance - Shared Infrastructure - Scalability Microsoft Virtual Server IBM Products Supported VMWare IBM Partner IBM Advanced Virtualization Xen IBM Contributed to Xen Private Source Virtualization Device Emulation Robust VC Trusted VMT Open Standard IBM Advanced POWER Virtualization, z/VM, San Volume Controller VLAN, VIO Proprietary Virtualization Partner w/XenSource to support Linux+Xen Open Source Paravirtualization Tight OS Integration Embraced by Novell, and Red Hat Storage Networks System x and BladeCenter System p, z and i, Storage Network & Non-IBM systems Server Linux: Customers are leveraging a blend of open and private source virtualization approaches to scale savings with Linux

  9. # Linux Product Matrix can be downloaded from: http://www-306.ibm.com/software/os/linux/software/index.jsp Evaluation copies of IBM middleware can be downloaded from: http://www-106.ibm.com/developerworks/offers/linux-speed-start/index.html IBM Linux MiddlewareKey enabler of missions critical solutions Rational WebSphere DB2 Tivoli Lotus Build Run Manage Software Development Process & Transaction Information Management • Robust, full life-cycle software development both on and for Linux • Eclipse: "Suddenly IBM is cool” - Slashdot Management & Doc Mgmt Collaboration • Mission critical for customers • #1 in Application Server market share • #1 in Portal market share Systems Management and Security • #1 in Collaboration market share • New Workplace support for Linux clients • #1 scalability and performance on Linux • Apache Derby used in 70+ IBM projects • #1 systems management provider on Linux • 60M user licenses of Tivoli Access Manager Over 500 Linux Offerings . . .

  10. # Novell IBM Global Business and Technology Services Linux Runs Across All IBM eServer™ Platforms Linux Runs Across All IBM eServer™ Platforms … & TotalStorage System Storage System x™ System z9 ™ System p5 ™ BladeCenter System i5 ™ OpenPower IBM Linux MiddlewareKey enabler of missions critical solutions Strategic partnership with Red Hat and Novell Over 7000 Services Professionals

  11. # Solaris Linux HPUX OS/2 Windows IBM Global Technology Services for Linux Linux Systems Management • Backup & Recovery • Problem & Change Mgt • Tools Selection Linux Distributions • Red Hat or SUSE • IBM & Non-IBM Platforms • Enterprise Release Linux SupportLine & Subscriptions • IBM selling Red Hat & Novell 1 & 3 years subscriptions WW with IBM delivered local & remote usage and defect support for Linux avail 8x5 to 24x7 Linux Performance • Performance Engineering • Scalability Optimization • Response Time Validation Linux Infrastructure • Server Consolidation • Rollouts & Deployments • Hosting • Business Continuity and recovery Linux Training • Red Hat and SUSE (LPI) • On-line, On-site, Class Room • Unix to Linux Quick Starts • Worldwide Linux Security • Ethical Hacking • Tools Selection • Assessment to Implementation Linux Applications • Custom Application Development • Linux Package Applications • Application Porting/Migration • Application Hosting

  12. # Linux Market Update & Evolution Today’s Desktop EnvironmentWhy Linux on the DesktopIBM Open Client SolutionCustomer Adoption Agenda

  13. # A P P A P P A P P App App App App App App Microsoft Office Network tool Office 2007 + Windows Vista Network tool App App App Network tool Windows32 Windows 3.1 DOS Evolution of desktop software Microsoft progression 2007+ 1985-1991 1992-1996 1996-2006

  14. Customer concerns - from Press and Analysts • Why upgrade to Vista? • Costs: software, hardware, training, deployment, value • Existing application compatibility • Device driver support • Why upgrade to Office 2007? • Cost, training, deployment, value • Getting locked out of innovation • Why pay all this money for Vista while the whole world is going to Web 2.0 • Why sign Microsoft Enterprise Agreement? • Can save 60% of cost of MS EA: buy a la carte. Say no to Buffet . . . • Getting locked into proprietary formats? • Need flexibility and choice – ODF, Linux, other open standards • Interoperability frameworks #

  15. # Open alternative A P P A P P A P P Client Middleware Microsoft progression Linux, Windows, *Mac App App App App App App A P P A P P A P P MS Office Network tool Network tool App App App Network tool Win32 Office 2007 + Windows Vista Win 3.1 DOS IBM Open Client Solution offers the same programming model that has been successful on the Server with Middleware – write once, run on multiple client platforms 2006+ 1985-1991 1992-1996 1996-2006 2007+ *Notes 8 availability planned in the future

  16. # Windows Vista SUSE Linux Enterprise Desktop 10 Windows Vista License is 4 to 7 times More Expensivethan a SUSE Enterprise Desktop 10 Subscription $600 $557 $500 +$86 $385 $400 $300 $299 $200 $125 $100 $50 N/A $50 $0 Maintenance (per year) Total (one year) Total (three years) License/ Subscription Fee Source: Microsoft, Novell, July 2006

  17. # SUSE Linux Feature Windows Vista Enterprise Desktop 10 Usability tested user interface Design First Methodology Extensively Tested Interface Integrated search Beagle Vista Integrated Search Complete Web browsing Firefox Internet Explorer RealPlayer from RealNetworks Macromedia Flash Player Multimedia sup port Microsoft MediaPlayer Banshee F - Spot 3 - D rendered interface Xgl 3 - D Graphics Aero Glass OpenOffice.org w/VB support Office 2007 Productivity applications Evolution, Tomboy Outlook Express Gaim SUSE Linux Enterprise Desktop 10: Provides 90% of the Functionality at 10% of the Windows Vista Price Source: Novell, June 2006

  18. # New Microsoft Outlook 2007 Microsoft LiveComms CAL Microsoft SMS CAL Microsoft Exchange CAL $31 Enterprise CALs Sharepoint and Exchange Microsoft SharePoint CAL $68 Microsoft Office Windows Desktop Upgrade Windows Server CAL Windows Upg, Linux, or MAC Desktop SQL Server CAL Desktop Cost Reduction Potential IBM Open Client Solution - Desktop Software Costs MS Desktop Software Costs $76 • Lotus Notes 8 • - Real-time Collab • - Messaging • Collaboration • - Basic Document Management • Office Productivity Editors (Compatible with MS Office files and ODF) • Composite Applications $28 $37 Potential Desktop Cost Reduction $61 $144 $85 $338 $199 RRP ($171 Enterprise) $26 $0 Linux (no support) $50 SUSE $179 Red Hat $148 70% - 90% Potential Saving Desktop is Approx US$1069 RRP Desktop is Approx US$144 - $323 RRP Note: All prices are approximate RRP prices in US$

  19. # Linux Market Update & Evolution Today’s Desktop EnvironmentWhy Linux on the DesktopIBM Open Client SolutionCustomer Adoption Agenda

  20. # Rich Thin Applications Other Lotus Sametime 7.5 Lotus Notes 8 Editors Partner, ISV or Customer Browser Access & Portal, Connections Apps Lotus Expeditor IBM Open Client Solution includes Software and supporting Services • Lotus Collaboration Software • Notes*, Domino • Sametime • Expeditor • Productivity editors • WebSphere Portal (Express) • Software Services – delivered by LIC and ISSL • User Segmentation • Open Client value assessment • Pilot • Application Migration • Deployment • Software Management: • Yast Tools • RH Network Tools • Tivoli for Management * Notes 8 availability planned in the future

  21. # Rich Thin Applications Other Lotus Sametime 7.5 Lotus Notes 8 Editors Partner, ISV or Customer Browser Access & Portal, Connections Apps Lotus Expeditor Choice of Operating System Windows Linux Mac OS X Client Collaboration: IBM’s Open Client Solution offers flexibility and choice built on open source and open standards “With Open Client and other initiatives, IBM's now seeking to differentiate its Lotus Collaboration Software from Microsoft's Exchange offering by stressing its multiplatform capabilities.” IDG News Service “IBM aims to lower cost of using Linux, Apple PCs“ Reuters “Dana Gardner, an analyst with Interarbor said the IBM offering has promise for businesses that want more choice of user operating systems” COMPUTERWORLD

  22. # Rich Thin Applications Other Lotus Sametime 7.5 Managed Browser Access & Portal, Connections Apps Lotus Notes 8 Editors Partner, ISV or Customer Unmanaged Browser Access & Portal, Connections Apps Lotus Expeditor The IBM Open Client Solution is comprised of both IBM software and IBM software services Client • Lotus Notes: RHEL4 (Notes 7), SLED 10, Windows, Mac* • Lotus Sametime: RHEL4, NLD9, SLED10, Windows, Mac* • Lotus Expeditor: RHEL4, SLED10, Windows, Mac* Server • Lotus Domino: Multiple platforms • Lotus Sametime: Multiple platforms, Linux** • WebSphere Portal: Multiple Platforms * Notes 8 MAC OS 10 availability planned in the future ** Sametime on Linux Server – Available Now The supporting Services are delivered as a services engagement by Linux Integration Center (LIC) and IBM Software Services for Lotus (ISSL)

  23. # Lotus Notes / Domino Lotus Notes/Domino: Messaging and Collaborative software Key Benefits: • Secure access to e-mail, calendar and collaborative applications • Remain productive even when disconnected • Seamless integration with collaborative applications and business • ODF compliant document authoring tools • N/D 8 Adds support for server managed Clients* Sparklers: • 67 of the Fortune 100 use IBM Lotus Notes and Lotus Domino • Notes/Domino - sold more than 130 million licenses * Notes 8 availability planned in the future

  24. # Lotus Sametime Sametime -- Unified Communications & Collaboration Platform Key Benefits: • Bring together geographically dispersed individuals • Enable faster, more informed decision making with Web conferences • Flexible communications with VoIP • Reduce travel time and costs • Leverage embed presence awareness and instant messaging into other apps Sparklers: • Proven, scalable, market-leading solution - most deployed enterprise IM solution • Over 24 companies deploying Sametime to more than 100,000 seats • 27 of the Global Fortune 50 use Sametime • 8 out of the top 10 worldwide banks use Sametime • 8 out of the top 10 U.S. pharmaceutical firms use Sametime

  25. # Choice of Productivity Editors: IBM editors, Open Office, Microsoft Office, etc. for documents, spreadsheets, presentations Lotus Notes: Productivity editors Benefits: • Leverage full-function word processing, presentation and spreadsheet capabilities • Open attachments in context within the IBM Notes 8 client • Export content directly to Adobe Acrobat • Centrally provision, manage and update Sparklers: • 12 countries, 6 regional governments in the process of adopting ODF based policy • 50 federal agencies and state/local bodies across the globe are using office applications that support ODF (http://opendocumentfellowship.org/government/precedent)

  26. # WebSphere Portal: Roles-based portal – wins against SharePoint WebSphere Portal Benefits: • Improved operational efficiency by enabling self-management, disconnected use • Increased organizational productivity with improved user experience • Accelerated deployment of content, applications and processes through SOA • Reduced costs of IT administration and management Sparklers: • IBM WebSphere Portal is number one in enterprise portal software market share • More than 4,000 customers have purchased WebSphere Portal

  27. # Single, Consistent User Experience FRONT-END INTEGRATION BACK-END INTEGRATION BUSINESS PROCESSES Managed Clients Rich client Business Context& Activities Monitoring Workflows Application Adapters Collaboration Services INFORMATION Interaction &Access Services Browser Managed ClientServices Mobile Clients Search, Analysis Data and Content Integration Notes/Domino 8* – Server Managed Clients * Notes 8 availability planned in the future

  28. # Notes/Domino 8* – Benefits of Server Managed Clients • No Touch Deployment – Low TCO • Server-managed delivery of Brower or Rich Clients to end user communities (Dynamic downloads keep Rich Clients current) • Centralized administration, setup and client updates (Also Backup & recovery) • Provision capabilities when needed – on demand • Rich Client experience • Disconnected use and synchronization services • Power of client software – i.e. drag-n-drop, improved responsiveness, UI control • Support of new Productivity Editors (Word Processor, Presentation, Spreadsheet) • Componentized and Contextual • Embedded Doc Management • Extensible client platform for: • Collaboration, including mail, calendaring and scheduling, instant messaging, team workspaces… • Document management • Existing Web, Java and Lotus Notes Applications • New Applications – IBM, Business Partners and ISV’s • Multi-Platform Client Support • Linux, Windows and Mac OS desktops • Leverage existing Notes, Browser, Java, Net, C++ applications and Office documents • Standards-based interoperability • Built in Data Management & Security • Using local and server managed encrypted data stores • With robust policy managed access and control *Notes 8 availability planned in the future

  29. # The IBM Open Client Solution Provides Real Flexibility and Choice • Editors: IBM productivity editors, Open Office, Microsoft Office, others • Applications • Choice of Rich and Thin Client applications • Access or Migrate existing applications or create new applications: • Access .Net applications using Mainsoft tool • Access Windows applications from the server using Ericom or Citrix • Migrate Visual Basic applications using Diamond Edge • Migrate existing/create new applications using Lotus Expeditor (Eclipse RCP) • Create composite applications and/or Mashups • Leverage Business Partner applications • Operating System: Linux, Windows, Mac* • Devices • Laptop, Desktop, mobile devices, appliances, thin client • The IBM Open Client Solution Saves Money and Improves TCO * Notes 8 availability planned in the future

  30. # IBM Open Client Solution Services* • User Segmentation • Segment the end users based on their role and associated business processes and application needs • Open Client value assessment • Hardware and Software assessment (get ready for POC/Pilot) • ISSL technical assessment for adopting the IBM Open Client Solution • A complete Linux Value Assessment (LVA) is available upon request from the SWG that provides a complete financial assessment, includes relevant analyst / industry data, customer references / examples and is available at no-charge for qualified clients • Microsoft License Analysis – no cost 1 or 2 day Project Liberate assessment (where available) • Pilots • Pilot mutually agreed upon set of Open Client Solution capabilities to a defined set of users with associated metrics • 3 Models of Service – Basic, Basic Plus and Premium • Application Migration • Migrate existing applications and/or create new applications • Deployment • Deploy open client solution in production * Delivered as a services engagement by Linux Integration Center (LIC) and IBM Software Services for Lotus (ISSL) unless other wise noted

  31. # Linux Market Update & Evolution Today’s Desktop EnvironmentWhy Linux on the DesktopIBM Open Client SolutionCustomer Adoption Agenda

  32. # Challenge: Provide high availability and quality telematic services that permit constant communication between trucks and offices . DaimlerChrysler Services FleetBoard – Uses Lotus Expeditor Solution: • Provides access to truck data, allowing for service planning and other logistics along with clear and reliable voice communications. Result: • With the new system’s availability and scalability, FleetBoard can offer service level agreements (SLAs) which successfully meet the needs of its clients. • The system permits constant communication between trucks and office, allowing greater efficiency and time savings, as data no longer has to be recorded manually. • Customers have complete overview of transport operations, contributing to flexibility, reliability and adherence to delivery dates.

  33. # Challenge: Agents would transcribe information obtained on a customer call at the office, incurring extra time and transcription errors Nissay Insurance mobilizes Claims Management Processing - Using Lotus Expeditor Solution: • Everyplace Deployment used to extend enterprise SOA. At the beginning of the day, customer prospects are synchronized onto a tablet PC. • The Web application is used in front of the customer to create an insurance policy. • At end of day, the policy forms are mechanically posted Result: • Deployed for 85,000 insurance agents • Execution within months • Eliminated time needed to transcribe forms • Fewer errors • Improved customer experience • Basic Information • Total Premium • Amount Covered and Option Selection

  34. # Client Collaboration: Höffner deploying Linux based clients to replace PCs and gain advantages with costs, control, security, and flexibility Challenge • Höffner is the largest German furniture retailer • Replace Windows client PCs at 20 retail locations deploying a secure, low cost, flexible thin client architecture with centralized servers Key Benefits : • Fewer administrative resources required at 20 locations • All clients are updated on central servers at Höffner’s headquarters • Administration and maintenance is more cost efficient • Technicians can pinpoint potential server or network problems without having personnel on site • Reduced down time with a reliable secure end to end infrastructure “If we were to install 4,600 fat clients instead of thin clients the cost would explode.” - Ulrich Froehlich, CSP GmbH Solution: • All 4,600 wireless Linux clients deployed with a pre-tested, and preconfigured workstation image • High availability clustered i5 servers • System x servers in each store location • Tivoli for monitoring systems & remote locations • IBM BladeCenter server farm for Citrix • All backed up with an IBM storage solution

  35. # Client Collaboration: PSA Peugeot Citroën Challenge • Peugeot has ~75,000 Windows 2000 Professional clients • To provide a lower expenses and easier alternative for people who only need standard functionality • Keep Microsoftlicenses within optimal range Key Benefits* • Enabled alternative while reducing costs • Access to existingNotes Domino applicationsfrom any desktop (Linux, Windows) including thin clients Solution • IBM Lotus Notes 7 for Linux, LotusSametime 7.5 running on Novell SLED 10 Linux • Started with 10 desktops, expanded to 80, and now deploying 300 • By year-end, will be growing to 3500 and by end of 2008 to 20,000 * Will be posted on LotuSphere website

  36. # In Summary Top 10 Reasons for Choosing IBM Open Client: 10. Customer wants flexibility and choice 9. ISVs, VADs, SIs, Solution providers want to make more $$$ 8. Alternatives for application migration using user segmentation 7. Lower TCO – migrate from Exchange to Domino on Linux 6. Vista upgrade costs – software, hardware, training, deployment 5. 80% of the users leverage 20% of functionality! 4. Office 2007 costs – software, training, deployment; Value? 3. Save more than 60% of cost of Microsoft Enterprise Agreement 2. Government policy – open standards, ODF, Linux 1. Customer wants to innovate

  37. # WEB 2.0 - Quick and simple “social tools” with different functionality and business impact DHTML - as in Dynamic HTML. Source: Forrester Research, Inc

  38. #

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