The impact of the media on electoral success

1. The impact of the media on electoral success L.O. to develop an understanding of how the media influences elections. https://www.youtube.com/watch?v=x9Fqdsg6HkQ

2. The British media favours the Conservative party.

3. Newspapers determine how people vote in British elections read p.

4. How has media and its impact changed since the advent of the internet? http://www.bbc.co.uk/news/blogs-trending-40059846 https://www.theguardian.com/politics/2017/jun/01/25-most-shared-articles-about-the-uk-election-labour-jeremy-corbyn

5. L1.2.1Class and voting L.O. to develop an understanding of the role of class in determining which party people vote for. What is class and why would it influence our voting behaviour? Key words: Voting behaviour = Class = position of social status that we hold in society. It is a group identiy shared usually by your family and your friends. Determined mostly by your occupation. Partisan

6. What is class and why would it influence our voting behaviour? Parties represent classes, they were born out of social classes. E.g. Labour was born of the Trade Unions in 1900.The Tories were born of the landed aristocrats. Policieis in manifestos are generated to appeal to different classes. Rational Choice theory – people vote for the party that will help them as an indidividual the most. This means that they vote for the party that represents their class interests. Our class defines our world view, or political views. This means we end up voting with the parties that mirror our world view. Our class defines our social networks and peer groups and most people vote in the same way that their peers vote.

7. L1.2.2 Regions and Class “No-one really knows who the middle class is in the 21st century,” says Lawrence James, author of The Middle Class: a History. “People talk about the middle class and they include anyone who works at a computer inputting data right up to a high court judge. The middle class is a vast mosaic of tiny tesserae, there’s no longer a collective consciousness.” Class war is once again a political hot potato, being reluctantly juggled back and forth along the front benches and burning quite a few unwitting fingers along the way, because class - like so many things - ain’t what it used to be. When John Prescott announced in 1997 that “we’re all middle class now”, he was greeted with derision; 13 years on, he has been proved to have demonstrated a rare prescience. Social boundaries have blurred to the point where a person’s profession no longer reflects their income, status - and, crucially, their voting preferences. L.O. to develop an understanding of the influence that region and class has on UK voting behaviour. TWE do you agree that ‘We are all middle class now’?

8. Key words: Working class = traditionally this meant that you had a manual labour job (sometimes called a blue collar job). E.g. miner, mechanic Middle class = traditionally meant that you had a mental labour job (sometimes called a white collar job). E.g. Adiministrator, someone who works in an office. Class = is a sustem of social heirachy based on your occupation primarily but includes other aspects of your life. E.g. level of education, how you speak, what you spend your money on.

9. Physical map – describe the UK’s topography to your neighbour. How might this affect people’s voting behaviour?

10. North West North East York and Humberside The East Midlands The West Midlands The South West The south east The East London Scotland Wales Northern Ireland

12. Key words: Define them using pages 282 -283

13. Class is no longer a significant factor in influencing voting behaviour.

14. 1979 Election results

15. 1997 Election results

16. 2005 Election Results – the height of Lib Dem electoral success.

17. 2010 Election results

18. 2017 Election Results

19. Describe the region and its changes from 1979 - 2017:

20. Using pages 282 and the constituency maps above describe the patterns of voting behaviour in the different regions from 1979 - 2017

21. 2017 election explained: https://www.youtube.com/watch?v=KgLNdnQoElo

22. Explain why class has declined as a determinant in voter behaviour.

23. Plenary: Look at table 11.3 on p284 describe the shifts in voting behaviour from the 2015 – 2017 election. Give reasons why these changes might have occurred.

24. L1.2.2 Other factors that impact voting behaviour p285 - 289 L.O. to develop an understanding of how other factors influence voting behaviour. What factors other than class might influence voting behaviour?

25. Age and Ethnicity L.O. to develop an understanding of the role that age and ethnicity play in voting behaviour.

26. Read p 286 – 289 Make a spider diagram on the other factors that influence voting behaviour.

28. Essay Review

29. TWE would you agree that New Labour betrayed the values of old Labour. Old values of Labour: Nationalisation – 1945 the Atlee government nationalised steel, rail and coal industries. 1944 Butler Education Act attempted to remove inequalities' in education in Britain. Clause IV of the Labour party constitution stated that Labour would attempt to natioanlise all industries. 1968 Race discrimination Act 1969 – Divorce Law Act 1942 Beveridge Report 5th July 1948 the NHS opened

30. New Labour policies that are loyal to old Labour’s values: 1998 – HR Act 1999 minimum wage increases the income of the poorest in society 2003 Working Tax Credits introduced to ‘make work pay’ 2004 Children’s Act protected the rights of Children 1998 New Deal to aid single mothers and the disabeled in returning to work 2005 Buiding Schools for the Future (BSF) programme. Academisation process was introduced to resuce schools that were permanently underperforming 2001 New Labour was an alliance of the working class and the liberal middle class, just like old labour set up by the TUs and the Fabian Society April 2010 New Labour raised the top rate of income tax to 50%. 1998 Sure Start

31. New Labour policies that were a BETRAYAL to old Labour’s values: New Labour reduced coroportaiton tax Support for individualism – New Labour did not reinstate TU powers removed by the Conservatives from 1979 – 1997. Introduction of the minimum wage. New Labour embraced privatisation. E.g. Private Finance Initiatives (PFI) these took private investment to build public services. They started under the Tories but in 1997 they boomed. Statism – the idea that industries should be run by the state was not reintroduced. Instead New Labour allowed private companies to run services. E.g. the rail network.

33. Politics Re-Cap Define the key terms with your partner: Class de-alignment Partisan de-alignment Governing competency Disillusion and apathy Manifesto Mandate ‘bisects’ TWE does class continue to determine our voting behaviour?

34. Loss of trust – Guardian long read 1963 ProfumioScandel – Maddy “well e’ would wouldn’t e’” 2009 MPs expenses scndle 2017 Volkswagen scandal LIBOR rate fdixing scandal – Backleys Tory Sleaze 1990s – Labour and Formula 1 1998 2008 Financial crash and the increased economic divide with the claim that we are ‘all in it together’. Gove 2016 – ‘people have had enough of the experts’

35. TWE does class continue to determine our voting behaviour? Class determines how people vote - - Class has declined in its influence over people’s voting behaviour - - Other factors are more relevant in how people vote - -

36. Make a spider diagram which explains the reasons why voter turnout has declined:

37. L1.3.3 Voter Turn out p290 - 291 L.O. to develop an understanding of how voter turn out affects elections. https://www.youtube.com/watch?v=L6PFNcON1OU Key words: Mandate to rule = Electoral legitimacy =

38. L1.3.4 Voter Turn out Source L.O. to develop an understanding of how to use soruces to answer questions on voter turn out. What factors affect the voter turnout at elections? Give examples from British Political History to back up your points.

40. Voter turnout is low because people do not trust politicians. TWE do you agree?

41. L1.2.4 Voter choice and the role of the leader. L.O. to develop an understanding of voter choice and the role of the leader in influencing people’s voter behaviour. Why has class traditionally been the key factor in determining voter choice?

42. Table to show theories that explain voter choice – use p292 – 293 in Magee

44. Plenary: Play the game Homework: Read p 295 – 297 “TWE is class the deciding factor in how people vote in Britain.” You must refer to three elections in your answer.

47. L1.2.5 1979 General Election L.O. to develop an understanding of the events that led to, occurred during and the consequences of the General Election? What do we know already? Key words: Stagflation = a term used to describe a 1970s economic problem borne of Keynesianism. Inflation was high but economic growth stagnant. De-regulation = to get rid of the rules that control, restrict an economy. Thatcher de-regulated the banking industry. Big Bang 1986. 1973 oil price rise = to punish the West for their support of the state of Israel the biggest Arab oil producing nations (OPEC) increased the price of oil.

49. 1972 – Indian Ugandans arrive in the UK expelled by Id Amin

50. 1979, 1997, 2017 General Elections Case studies. L.O. to develop an in-depth knowledge of three case study elections. For election case studies we need to understand: 1. The campaign – inc. manifestos, campagin, political context. 2. How did people vote? – how did the classes vote? - How did other types of people vote? Age, gender and ethnicity. 3. Results and their impact.