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Texting & Driving. Multi-tasking Misunderstood?. How many of us?. How many of us have done it? Astonished by others multi-tasking? Study while listening to music? Study while watching a TV show?? Study while chatting with friends??? Text while Driving!!??? Pray while in Hospital Beds!!???.
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Texting & Driving Multi-tasking Misunderstood?
How many of us? • How many of us have done it? • Astonished by others multi-tasking? • Study while listening to music? • Study while watching a TV show?? • Study while chatting with friends??? • Text while Driving!!??? • Pray while in Hospital Beds!!???
So far? • Many accidents • Many laws • Government persuasion • Banners • Warnings • Spot fines • Issuing Tickets
How things may change • Sense of Morality • Heavy Fines and Punishments • Attack the Wallets • Stringent Laws • Leverage the Fear • Documentaries & Hypes • Attack the sensitivity of viewers
Federal Communications Commission (FCC) • Putting the brakes on the distracted driving epidemic will require both dedication and creative thinking, and the FCC is committed to doing its part to address this growing crisis. • - Julius Genachowski (Chairman) • Working with Industry & Government • Article “The Dangers of Texting While Driving”
The Dangers of Texting While Driving • Driver distraction – 18% of all fatal crashes! • 3,092 people killed • 416,000 people injured • 40% of American teens have been in cars driven by distracted drivers • Texting increases risk 23 times • 11% of accidents with ages 18-20 texted while driving
Governor’s Highway Safety Association • 11 States, DC, PR, Guam and USVI prohibit use of hand-held cell phones while driving • NO State bans ALL CELL PHONE USE • 37 States ban novice drivers • 19 States ban school bus drivers • 41 States, DC, PR, Guam and USVI ban texting for all drivers • 6 & 3 for novice and bus drivers respectively
What to do? • Government & Organizations doing their job • But something missing? • Cannot be eradicated • Too many variables to consider • Modify existing rules & practices • Minimize damages to life & property
Steps to be Taken • Increase fines by 100% or 200% if possible • Many follow laws just to prevent paying fines • Temporary suspension of license is caught more than once • Fear of being caught to be leveraged • All efforts to be capitalized • No time and money to be wasted
Steps to be Taken • Collective effort required to make sure efforts reach the masses • Polls & Questionnaires regarding laws passed to check the reach • Decisions & Strategies based on poll results • AT&T “ItCanWait” • Campaigning of such efforts
Leverage Sensitivity? • Dramatize situations • Documentaries involving true incidents • Instill the fear of how people are affected • Real situations and reactions create a huge impact • Recent voices over gunshots • People related easily creating a long-standing impact • Hitting sensitivity – one of the best ways to reach masses
Leverage Sensitivity? • Talk shows and Interviews discussing the topic in detail • Spread the message through media • People need to be reminded constantly of such important stuff • Should be instilled in sub-conscious • Good way to make people do things; good or bad!
What does it really take!? • Boils down to MORALS! • Government takes EFFORTS! • People translate efforts to RESULTS! • At least get people to make CALLS and avoid TEXTS! – Less risky! • One person make one another person follow rules every month • 4,000 people following rules every year • Baby steps to a victorious Nation!
Works Cited • Austin, Michael. "Texting While Driving: How Dangerous is it?." Car and Driver. N.p., n.d. Web. 23 Jul 2013. <http://www.caranddriver.com/features/texting-while-driving-how-dangerous-is-it>. • "Cellphone and texting laws.". Insurance Institute For Highway Safety, n.d. Web. 23 Jul 2013. <http://www.iihs.org/laws/cellphonelaws.asp&xgt;. • Distracted Driving Laws Governors Highway Safety Association (GHSA), n.d. Web. <http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html>. • No Texting While Driving. AT&T. Web. 24 Jul 2013. <http://www.att.com/gen/press-room?pid=2964>. • "STATE LAWS." Digest of Distracted Driving Laws. Distraction.Gov. Web. 23 Jul 2013. <http://www.distraction.gov/content/get-the-facts/state-laws.html>. • "The Dangers of Texting While Driving." Federal Communications Commission. Federal Communications Commission. Web. 23 Jul 2013. <http://www.fcc.gov/guides/texting-while-driving>.