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Wel -come to future of industrial marketing

Wel -come to future of industrial marketing. NML DIRECTS. Cost-effective way of retail/wholesale industrial marketing. INTRODUCTION.

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Wel -come to future of industrial marketing

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  1. Wel-come to future of industrial marketing NML-Directs (9028004311)

  2. NML DIRECTS Cost-effective way of retail/wholesale industrial marketing

  3. INTRODUCTION • In current still-tight economic situations, any business does not carry the information about its products, types of services to all inaccessible clients. It is difficult to recommend standard B2B sales strategy for all small businesses. In these changing marketing strategies putting stagnant website and run an occasional ad in industry trade journals is not sufficient to grow business. • This is the age of Open Market and there is tough competition in every field. The Profit Margin is very less and more and more manufacturing companies are finding it efficient and profitable sources to marketing & advertising of their products.” • First purpose of this project is carry the information of all your products to inaccessible clients. NML-Directs (9028004311)

  4. Facts and figures Every business Is going global….. what about yours???.. Now start thinking of New possibilities New ideas to promote your business Internet has replaced TV as the top media consumed by people in us and Europe More than 3lakhs manufacturers are online and growing in India NML-Directs (9028004311)

  5. Changing Trends in Industrial Marketing • Our second purpose is, In this changing Industrial Marketing Trends developing brand is long time investment will be happen. Changing Trends in Industrial Marketing Undeveloped areas Developing country Developed country Future . Producer DrivenRetailer DrivenConsumer Driven • Our ROBUST INDUSTRIAL MARKETING SYSTEM is an part of that consumer driven marketing system which are mostly using in developed countries currently & will be in future. NML-Directs (9028004311)

  6. Research and references Before developing this project, we have completed hundreds of case-studies & surveys. Some referances are : • Grainger, mscdirect, Fastenal, amazonsupply • Misumi – customization of industrial products design purpose, • Indiamart information creation – about fastest costing inquiry solutions • Dhl & Future supply chain (FSC) - for warehouse distribution services • Indiamart newsletters- for newsletter design purpose • Nmart retails - Retail shop management design purpose • HindusthanUniliver’sShakti Entrepreneur , ITC E-chaoupal, ifarm, and many more. NML-Directs (9028004311)

  7. About our robust industrial marketing system Cost-effective way of retail/wholesale marketing NML-Directs (9028004311)

  8. Step-1POWERFULL ONLINE PORTALS NML-Directs (9028004311)

  9. Step-1POWERFUL ONLINE sales PORTALS To carry product information & manage retail & wholesale sales to all your inaccessible clients. This portals collects retail/wholesale orders from all India region. As starting We are developing the 3 innovative Online retail/wholesale shopping cart Industry wise : 1. MRO Supplies (industrial retail sales) : 2. AGRO-eng & FOOD Supplies 3. MACHINES Supplies These online portals fulfills present & future marketing techniques like, SEO, CM, CRM, etc. A business owner helps to take approach about, tracking the results and making adjustments & is the key to success. In future that industrial sales portals reflects our reputation as a powerful retailer with the ability to destroy traditional sales patterns . • In future that industrial sales portals reflects our reputation as a powerful retailer with the ability to destroy traditional sales patterns . NML-Directs (9028004311)

  10. POWERFUL ONLINE sales PORTALS-: Main features & benefits : - • Direct retailing of product . • SEO OF EVERY PRODUCTS. • Carry your all product data to all inaccessible clients. • Live stock –rates-delivery states– updates. • NML DIRECTS provides Global, 24 x 7 online visibility to your products. • We available to customers 24 x 7 for sales & service . • Get a standard brand presence by User-friendly interface to search over 20,00,000 products. • Showcase an entire range of products • Cover most industrial retail market across the India. • No client acquisition cost. • Lowest product supply cost. • Sale products without leaving you office. • Improve response time. • It can also cut down on waste. • You will also see Live stock update– sales updates –inventory update anytime anywhere with details warehouse wise/ city wise/ area wise, etc. • NML-Directs helps customers increase productivity, visibility and cost savings by leveraging their technology, their supply chain expertise and next-day delivery of more than 500,000 industrial products. • Reduce the lead time for downstream customers. Reducing the total cost of parts and services to recapture onshoring customers. • Our customers will enjoy millions of customer reviews, detailed product specifications, high-resolution image galleries, rich learning centers and more to help them make smart buying decisions . NML-Directs (9028004311)

  11. Main features of industrial marketing • Less buyers, but with high impact • Closer seller – buyer relationships • Professional procurement (decision making) • More sales visits • Indirect demand influenced by the consumer markets • Unstable demand, geographically focused Professionals need help with marketing themselves – and YOU can be the one to help them! Let me show you the RIGHT way to do it Of course professionals are human, like everyone else. But there are many things you should know about their major needs, their greatest fears, and their big dreams. Why? So you can craft a more powerful message that addresses these strong emotional elements. When you touch the emotions, you make the connection – an authentic connection that really builds the know-you-like-you-trust-you relationship. Some things more important than money to professionals : Marketing techniques and offers that professionals won’t respond to What professionals fear the most, and how you can help them get unstuck Quick ways to connect with the professional mindset Offline marketing strategies NML-Directs (9028004311)

  12. STEP -“II”We know Industrial Marketing is not FMCG marketing & online selling for Industrial Products is not comfort in India Sales forces’ importance in business to business marketing. Let’s make a comparison FMCG market vs. b to b market. On FMCG markets the most useful and efficient communication channel (till now) is mass advertising. On the industrial markets personal relationships, personal selling is very important. You can have the perfect product, at very low price, but if the sales forces don’t work properly and don’t build long term partnerships you’ll never have success. And also you need understanding the ability to react to customer needs quickly, accurately and completely is critical. NML-Directs (9028004311)

  13. MARKETING TO PROFESSIONAL TEAM& STOCK KEEPING UNITS(to develop new market , sales & service support directly Which is capable to serve 0.9 million orders per month) • We are developing a collection of curious minds coming together to advancing every company to sale & buy products. Young people, Developing & recruiting talent better educated and trained workforce able to use “smart technology” for potential efficiency and productivity gains. • We are developing strong supply network with thousands SKU’s offices across India.We are planned Over 6,000 sales associates in India starting 700 from Maharashtra step by step. Which is capable to serve 2 million customers per month. In future we got 1.2million business enquiries for our website per month from Maharashtra at starting step by step in six month. • The biggest growth opportunities will be in Not just time in delivery, low prices, better quality . Also better & right product consultation, education with after sale long life service support to improve customer relation. For that we are creating world-class CRM. NML-Directs (9028004311)

  14. How works ourMARKETING TO PROFESSIONAL TEAM& STOCK KEEPING UNITS To know more Contact us: LonkarN.kumar (9028004311) nmldirects@live.com NML-Directs (9028004311)

  15. STEP -“III” Not only we carry product data and make sales but also we deliver products to customers/retailers distributors doorstep directly. With giving great benefits from facilities like storage/warehouse, packaging, free online inventory management, logistics to manufacturer. Our mission is to deliver Lower Prices and Better Quality to consumers and distributors wherever, whenever with superior service. NML-Directs (9028004311)

  16. STEP -“III”DIRECT SUPPLY SYSTEM (Specially design for automotive, retail industrial, Technology manufacturing ) 1. STORAGE/WAREHOUSING 2. PACKAGING (Optional) 3. FREE INVENTORY MANAGEMENT 4. SHIPPED BY NML DIRECTS (Direct Shipping) NML-Directs (9028004311)

  17. STEP -“III”DIRECT SUPPLY SYSTEM -: MAIN FEATURES & BENEFITS : - • Your stocked inventory in our any warehouses our retail online portals carry this and show live stock status to customers give availability to all India. Manufacturer can get benefits from Live stock update– sales updates –inventory update anytime anywhere with details warehouse wise, city-wise, area-wise, etc. Up to 12-25% reduction in inventory. • Average 10-20% transport cost reductions to profit . Very flexible controls within panel. •  Improve customer response time & lowest time to market for new product launch. • Reverse logistics, call centers, flexibility, fluctuating demand. • Better inventory management offers manufacturers a way to keep their supply chains running smoothly while avoiding production delays. Manufacturer can use our direct supply system without stocking inventory in our warehouses by sharing its own SKU’s & also without shearing. •  Automating the entire process and eliminating paperwork can save even more (Decreasing smog, & pollution). • Strategic partnership instead of competitive focus at all levels. NML-Directs (9028004311)

  18. SHIPPED BY NML-DIRECTSAVE MONEY SAVE TIME INCREASE SALE Shipped by Nml Direct supply has creating one of the most reliable, fast, and cost-effective fulfillment shipping network in the India . Shipped by NML-Direct is an efficient and price-conscious fulfillment service, ready to pack and ship anything. With warehouses and order fulfillment centers across the country, we will help scale your business and reach a broader range of customers.Our services are designed for companies of any size, from small to large. Let the power of shipped by NML-Direct world class logistics work for you. Compared to other competitors… of India NML-Directs (9028004311)

  19. STEP -“IV” COUNTER RETAIL STORES To know more Contact us: LonkarN.kumar (9028004311) nmldirects@live.com NML-Directs (9028004311)

  20. CUSTOMER care & SERVICE • Cutomer service : give the customer what they want , when they want it at a price they can afford to pay too many manufacturer conduct business on their terms and not the customer’s terms. • Customer Satisfaction: NML-DIRECT is obsessed with total customer satisfaction! We go the extra mile to ensure customers are happy with their entire shopping experience . We're looking for sellers who strive for that same level of excellence and who demonstrate it with every sale they make. • A dedicated customer service centre for your distributors & customers freely & that is ready to answer technical questions about the items sold & store on NML DIRECTS”. • Responses to all customer service inquiries must be made within one business day. NML-Directs (9028004311)

  21. MONTHLY SOURCE GUIDE • Each NML DIRECTS source guide will be reaches 90,000 decision makers across the India per month. • Also the NML DIRECTS Source guide will be widely distribute in domestic trade shows. This ensures your virtual participation in trade shows and results in sales inquiries from buyers visiting these shows, at no extra costs.Participation more than 38 domestic trade shows. • Custom Research is an operating unit of In d u s t ry—Week magazine that provides insight into executives’ opinions and manufacturing trends. Industry Week brings together manufacturing business leaders to explore the issues, strategies, trends and technologies that help them build more competitive and profitable companies. • Does NML-DIRECT offer a paper catalog? NML-DIRECT does not have a paper catalog. Our website is our only catalog. This means the pricing and inventory shown online are always up to date. NML-Directs (9028004311)

  22. HOW WE WORK ON YOUR CASE ?WHAT PURPOSE WE CHARGE ? • Identify target market • Search keyword for SEO with competitors • Logo and color scheme • Create PRODUCT CATALOGUE on various sales portals • Create list for possible customers • Develop Marketing strategies plan • Target sale To know more Contact us: LonkarN.kumar (9028004311) nmldirects@live.com NML-Directs (9028004311)

  23. sample Product cart • -: Main features & benefits : - • Free containt marketing. • Homepage advertisement free of cost. • Catalogue Newsletter & Emailer free of cost. • Live stock update– sales updates –inventory update anytime anywhere with details warehouse-wise, city-wise, area-wise, etc. • showcase an entire range of products. • Brand logo. • Improve product visibility, availability. • SEO of all product. • Direct retailing/ wholesaling. • And many more… NML-Directs (9028004311)

  24. Content marketing corner • By embedding information that refers to the Brand, often with a “brought to you by” message, persuasion occurs because the media consumer’s experience with the content is positive, and so becomes associated with a positive experience with a Brand. • Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. • Basically, content marketing is the art of communicating with your customers and prospects without selling.  It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. • That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop… read… think… behave… differently. • Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. What kinds of content build thought leadership and increase awareness for industrial companies? Marketing Is Impossible Without Great Content • Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. Good content marketing makes a person stop… read… think… behave… differently. • company content helps make better product decisions. • · Articles • · Blog posts • · E-Newsletters • · Industry research, analysis and insights • · Press releases • · Webinars and podcasts • · White papers and e-books NML-Directs (9028004311)

  25. PRICING & RATES CRITERIAS To know more Contact us: LonkarN.kumar (9028004311) nmldirects@live.com NML-Directs (9028004311)

  26. WHAT WE OFFER EXTRA • Nml direct also offers corporate lines of credit when using our online inventory management & /storage / distributor / warehouse management services. • You'll enjoy money saving advantages by avoiding costs associated with warehousing, shipping, packing. • You also get all-time benefits from our other services like courier, travel/flight/show booking, purchasing any consumer product from our site, & many more. (get all-time 25% discount on all your purchases & services.) NML-Directs (9028004311)

  27. Also we want your feedback We would love to hear from you; if you have any feedback, thoughts or concerns, you can send them to: nmldirects@live.com We want you to know that we actively listen and respond to feedback. Thank you for sharing your thoughts with us. NML-Directs (9028004311)

  28. manufacturer benefits NML DIRECTS provides Global, 24 x 7 online visibility to your products. we available to customers 24 x 7 for sales & service. Get a standard brand presence showcase an entire range of products Cover most industrial retail market across the India Lowest product supply cost Sale products without leaving you office -: Marketing in Recession :- Get more marketing space for less Capitalize less clutter and gain more mind share Partner with foes and big players Reap benefits tomorrow Leverage association with high profile events Free publicity: introduce your brand to the media NML-Directs (9028004311)

  29. Who we are looking for... • We're building the best marketplace for MRO supply, AGRO-food supply, Machines supply, • Customer-Centric Companies that Understand the Value of Their Customers • Industry-Leading Internet Retailers • Quality Manufacturers/Distributors with Customer Support Capabilities • Overseas Companies Looking To Bring Their New Products to the Indian Market NML-Directs (9028004311)

  30. Advertising solutions -: MAIN BENEFITS : - • Homepage sponsorship advertisements 0.27rs per impression • First level category sponsorship advertisement 0.23rs per impression • Emailer rs 6 per impression 9 HTML FOAT 20 KB RM • Newsletter (728*900 20KB rs ________per newsletter • Search pages keyword—keyword driven rs_______ per month per keyword (.2 million wives) • Portal sponsorship 150,000 —-____________________________etc NML-Directs (9028004311)

  31. Our researches for youuu… •  No apprentices or hiring of young people. Training the youth is a big missed opportunity in manufacturing. • The biggest missed opportunity has been not raising the education level of employees. • Spending too much time on the latest trend and not enough on reducing actual finance costs. • Understanding the ability to react to customer needs quickly, accurately and completely is critical. • Find out more about the many solutions NML-Direct offers to help your company save money and become more productive. • Advertising and promotion. It is relatively straightforward to develop a newspaper ad for impulsive shoe buyers, but it is very difficult to even identify the buying influences of dragline machines or material-handling robots. Inquiries produced by industrial advertising are only the beginning of a long, expensive selling process, sometimes lasting years before the sale occurs. • Market information. There is a lot of database information available on consumer products and an enormous amount of consumer demographic information that can identify the customer profile and market segment. On the other hand, information on industrial market niches is very difficult to acquire and is generally qualitative and requires considerable industrial experience to gather. For instance, if you are a manufacturer of a machine that stacks 50lb sacks of cheese whey, you will have to identify the market niches to succeed. The food industry has 23,000 plants in the U.S., but the buyers who would be interested in your machine are a niche of a niche, of a niche, of a niche. How you find these buyers is totally different then selling cell phones to young adults using television. NML-Directs (9028004311)

  32. Resources go green •  “Green” — anything touching emissions reduction, energy efficiency, etc. Using Lean to drive out waste. • Decreasing smog, & pollution. • Not to mention traffic. • Optimized product planning eliminates duplicates & saves hundreds of acres of trees. • Automating the entire process and eliminating paperwork can save even more. • Discover how NML-Direct Supply has made it easy for you and your company to GO GREEN! To benefit your future, we’ve identified the items that can help protect the environment and, at the same time, reduce your costs. Eco friendly resources. NML-Directs (9028004311)

  33. NML DIRECTS - MISSION company plans to build a strong retail & wholesale customer base for supplying products in all major industrial and commercial sectors. Our mission is to deliver Lower Prices and Better Quality to consumers and distributors wherever, whenever. We are committed to maintain the highest level of ethical standards, professional integrity, corporate governance, regulatory compliance. NML-Directs (9028004311)

  34. NML-Directs (9028004311)

  35. “BELIEF IS EVERYTHING” NML-Directs (9028004311)

  36. “In the moments of Decision, Destiny is Shaped.” THANK YOU ! Contact us : Lonkar N.kumar (9028004311) nmldirects@live.com (c/o Bhagya Industries, Bhosari, Pune-411039) NML-Directs (9028004311)

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