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WCVB.com… The Boston Channel. 1.5 million unique visitors per month. 77% of traffic occurs between 7am-5pm. 21.7 million page views each month. 5.29 pages per visit by viewers. 68%. 39%. Age. Household income of $100k+. College educated. 26% 36% 38%. 18-34 35-49 50+. 72%.

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  1. WCVB.com… The Boston Channel 1.5 million unique visitors per month 77% of traffic occurs between 7am-5pm 21.7 million page views each month 5.29 pages per visit by viewers 68% 39% Age Household income of $100k+ College educated 26% 36% 38% 18-34 35-49 50+ 72% 55/45 81% are married or living together split of female/male Shopped or bought online Source: Google Analytics , Marshal Marketing 2012

  2. Why Advertise Online? Top Ten Reasons to Advertise Online 1. Reach Mass reach or niche audience, the internet can do it all. 2. Branch Building Build your brand in the most engaging environment. 3. Relevant The right ad for the right audience at the right time. 4. Creative Offering a kaleidoscope of rich creative opportunities. 5. Engagement Online can get your attention and keep it. For ages. 6. Social People are inherently social and especially so when they’re online. 7. Accountable The internet is the most accountable medium ever. 8. Interactive Enabling brands to respond to and extend engagement with consumers. 9. Real-time Update and improve campaigns in real-time, unique to online. 10. Mobile Brand building on the move, in the palm of your hand.

  3. TV, Web & Mobile: An effective multi-screen approach We can assemble a campaign that creates impact and awareness, using all of our station assets.

  4. All Day, Every Day Now, with the combination of television, online and mobile, you can constantly reach people continuously through each “daypart” of their busy active lives… using our multi-screen approach. Morning Wake Up to Newscenter 5 Every morning, more viewers start their day with Newscenter 5 than with any other Boston newscast. Busy professionals get their daily dose of news before heading out the door… At Work WCVB.com There’s no better way to reach the coveted at work audience than with WCVB.com. Our online traffic skyrockets Monday-Friday between 9am-5pm. On the Go WCVB Mobile The same great content you’ve come to expect on WCVB-TV… now available on your mobile device in both a news app and WAP mobile website. Evening WCVB-TV With premiere programming including Newscenter 5, Chronicle, and ABC Primetime, viewers round out their day with Channel 5.

  5. Why WCVB.com & WCVB Mobile: Reach Your Target Audience There’s no better way to reach the coveted at work audience than with WCVB.com. Our online traffic skyrockets Monday-Friday between 9am-5pm, and our mobile users tend to use their smart phones heavily during afternoons and evenings. ------ TV ------ Online ------ Mobile

  6. WCVB.com Your Source for Breaking News • The same news coverage you’ve come to expect on Newscenter 5 can also be found on WCVB.com. • Breaking News • Local News • National News • Team 5 Investigates • Sports • Entertainment • WCVB.com provides user with real-time news updates via both video and news updates directly from the NewsCenter5 assignment desk.

  7. Content For YOUR Lifestyle From News to Weather to Real Estate, WCVB.com provides users limitless engagement opportunities in content areas suited to our users’ daily lifestyle. • CHRONICLE • COMMUNITY • ULOCAL • CONTESTS • SLIDESHOWS • VIDEOCASTS • POLLS/SURVEYS • “FEATURED ON 5” • NEWS • LOCAL NEWS • NATIONAL NEWS • TEAM 5 INVESTIGATES • SPORTS • MONEY • ENTERTAINMENT • WEATHER • FIVE DAY FORECAST • LIVE RADAR • WEATHER VIDEOCASTS • WEATHER ALERTS • WEATHER BLOGS • TRAVEL • LEGALEASE • REAL ESTATE • AUTOMOTIVE • HEALTH • HEALTH SOURCE

  8. Live, Local, and Targeted The new WCVB.com delivers local content in a much more focused, engaging and useful environment. • The Chronicle page is loaded with captivating content directly from the country’s longest running news magazine show! • Archived segments • Upcoming shows • Behind-the-scenes slideshows • Blogs, and much more With great features such as live radar and real-time videocasts, the Weather section provides users with a reliable, up-to-the-minute Forecast, straight from Newscenter 5’s weather studio. WCVB.com’s Health page, along with Health Source, align with WCVB-TV’s award-winning heatlhcare coverage. Users can catch up on both hard-hitting health news as well as informational lifestyle content affecting us all. • The same news coverage you’ve come to expect on Newscenter 5 can also be found on WCVB.com. • Breaking News • Local News • National News • Team 5 Investigates • Sports • Entertainment

  9. Targeted Reach Source: The Media Audit 2012

  10. WCVB.com is… LOCAL A majority of WCVB.com’s traffic is derived directly from users within the Boston DMA. This ensures that your advertising campaign message is served up to your target audience. Beware of other local sites boasting large online traffic but with a high proportion of users from out-of-state, thus rendering them useless to your advertising campaign.

  11. The Power of TV & Online Together A significant differentiator of WCVB.com is its ability to cross-promote using WCVB-TV. Our proven “web driver” formula along with consistent on-air promotion helps deliver high traffic to WCVB.com. Sources: Internet Broadcasting Study & The Multi-Screen Marketer (IAB)

  12. Custom Sponsorships Custom sponsorships are the hallmark of online marketing with WCVB.com. We can create an opportunity that will both deliver measurable results and align your business with WCVB.com. LegalEASE Health Health Source Our tailored opportunities can include sponsorships featuring multiple sponsors, such as Health Source and LegalEASE, or larger annual entitlements including Real Estate and Health. Real Estate

  13. Advertising Options 728x90 leaderboard IAB Ad Units IAB ad units (728x90 leaderboard and 300x250) appear on every page on WCVB.com. AD SPECS: Leaderboard: 728x90 pixel ad, 40K max file size Display: 300x250 pixel ad, 40K max file size 300x250 display unit

  14. Advertising Options 728x90 leaderboard Weather Section • The forecast page is one of the most-visited pages on WCVB.com, and features three prominent ad units: • 300x600 foundation ad • 940x40 pencil ad • 728x90 leaderboard 300x600 foundation ad and 940x40 pencil ad combo

  15. Creative Executions AD SPECS: 120 x ‘length of window browser’ 40K max Flash file, no animation Must have a close button Cannot be viewed in Internet Explorer 6. Not able to be served via third party ads. Hover Ad Try it Live! Click here The Hover Ad anchors itself to the bottom of your browser (above the fold) on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows. The Hover Ad gives viewers the choice to collapse the message. When this happens, a client-branded Leave Behind appears at the bottom left of the screen and remains above the fold. Collapsed Leave Behind Hover Ad Unit Try it Live!

  16. AD SPECS: Display ad 300x250 pixel ad; 30K max Floating Rich Media: 500x300 max, must have a close button, flash, must appear above the fold Creative Executions Floating Rich Media Try it Live! Click here Floating Rich Media Ads float over the page content, cutting through standard Web ads and immediately engaging the visitor. The ads begin moving over the main content of a site when the page first loads. The ads then disappear after a maximum of 10 seconds and the companion display ad remains on the page.

  17. Creative Executions • AD SPECS: • Unexpanded ad is 940x40; 10K max • Expanded ad size is 940x300; 30K max • 7 seconds total Home Page Push Down Try it Live! Click here • High impact pushdown ads grab the viewers attention by pushing down the title bar and all content on the homepage for an expandable ad impression • Rich Media “rolls down” for approximately 7 seconds on initial page load, then rolls back up. • User expansion available in leave behind element.

  18. Creative Executions In Banner Video Try it Live! Click here • Medium Rectangle Display ads are standard sized display ads that play a short video clip within the body of the ad. • Size: 300x250 • After the video plays, the ad reverts back to the teaser element. • AD SPECS: • :15 second max • 4 cycle max • Must include a play button • Can be Auto-play (click for audio) • Quicktime, avi, wmv • 40K max, Flash 8 with Action Script 2.0 300x250 In Banner Video

  19. Advertising Options ABC Video Player More and more viewers are watching their favorite ABC Network shows on their computers when they are not able to watch them on TV.The ABC Video Player on WCVB.com has averaged 357,000 programs viewed per month.The audience for what amounts to a private screening is different-- more upscale, and engaged. Because there only four 30 second commercials within the program with only ONE commercial per pod, recall after only one exposure is exceptional along with the viewers'’ opinion of the sponsoring brands. • :30 second spots in ABC online programming • Leaderboard and display ads running in sync with :30 second spots in online programming

  20. powered by Creative Executions Dynamic Interactive Video Online Marketing will never be the same… WCVB.com now offers Dynamic Interactive Video, a game-changing advertising platform that takes user engagement to an entirely new level. Dynamic Interactive Video boosts online advertising performance by providing new ways to add impact and relevance quickly and easily, creating active views and extended engagement with viewers via sight, sound & motion. • ADVERTISER BENEFITS • Heavy Engagement via a series of interactive links and hotspots within your creative • Pinpointed, addressable messaging – tailor your message to different segments • Deep analytics • and much more

  21. powered by Creative Executions Dynamic Interactive Video ENGAGEMENT Increase brand engagement and socialization by adding rich interactive elements to your current videos.

  22. powered by Creative Executions Dynamic Interactive Video • CAPABILITIES: • Survey • Specials • New Inventory • Printable offer • Lead Capture • Location Finder • Maps & Directions • Link to other videos • Archive previous videos/commercials Redeemable Coupon Video Message Social Media Posting

  23. powered by Creative Executions Dynamic Interactive Video The dynamic interactive video unit will reside as an ad unit on WCVB.com Once user rolls curser over the unit, it will expand into a fully interactive video interface.

  24. WCVB Mobile Static Mobile Ads Recently launched is the new WCVB mobile app. Mobile banner ads are highly effective and are driving great results. • 400,000 average monthly visitors • 10 million average monthly pageviews • Available via the WCVB App as well as WAP site • WCVB App available for iPhone, Android and Blackberry Source: Google Analytics, 12 Month Average 2012

  25. WCVB Mobile Expandable Ad Units • Products expand to take over the entire screen of smartphone/tablet (IAB Ad – HTML5 or HTML5 Mobile Banner Ad). • Expanded unit can include logos, images and photos and can also have interaction the highlight device functionality. • Expanded HTML5 Modules can be added to the pages to create dynamic interactive ad experiences through videos, image galleries, puzzles, mapping and lead generation forms. CLICK HERE FOR A DEMO

  26. Why Mobile… By 2013, more people will use mobile phones than PCs to get online. Source: Gartner, 2010 • Early adopters of mobile advertising have the benefit of novelty – utilizing this new and effective form of advertising will inject energy into your brand. • 1 in 10 mobile web users said they have made a purchase based on a mobile web ad. • 23% said they have visited a website because of a mobile ad. • 13% said they have requested more information about a product or service after viewing a mobile web ad. • 11% said they have gone to a store to check out a product because of a mobile web ad. • Source: Online Publishers Association

  27. Thank You

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