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Public Communications & Safety Working Group

Public Communications & Safety Working Group. John Eck, Chairman November 6, 2002. Public Communications & Safety Charter of the Working Group. Address a variety of issues relating to public communications and safety in response to physical attacks and natural disasters.

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Public Communications & Safety Working Group

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  1. Public Communications & SafetyWorking Group John Eck, Chairman November 6, 2002

  2. Public Communications & SafetyCharter of the Working Group • Address a variety of issues relating to public communications and safety in response to physical attacks and natural disasters. • Study the means by which the government and the media communicate emergency and public safety information to the general population, including but not limited to the Emergency Alert System. • Consider any special requirements needed to communicate such information to the hearing and visually impaired. Ensure consistent, reliable and accurate communication among the Media, Government and the Public When a Public Safety Emergency is Declared

  3. Top-Level Issues • Who is the public?… Everyone, including: • Visually Impaired • Hearing Impaired • Non-English speaking • Government is responsible for many key decisions (weather/natural disaster alerts may provide some best practices) • Need for a message • What the message is • Who it needs to be delivered to • When it needs to be delivered (perhaps in some prioritized order) • Pre-planning and training of Government, Media and Public is key to effective execution

  4. PC&S Working Group Organization Govt:Public Govt:Media Media:Media Media:Public What is govt’s message to the public? How does gov’t get its message to the media? How do media cooperate? How does media reach all people? Broadcast TV new alternatives Cable TV message EAS Radio Web

  5. Complexity – Many Different Levels Government Public Media Many Different Media Situation Crisis? National Broadcast TV Regional Local National National Cable TV . . . Multi-State Regional Local State Many People Including: Visually impaired Hearing impaired Non-English sp. Etc. Radio National Multi-Jurisdiction Regional Local Local Web National Many Levels of Government Regional Local Many levels of Media Reach

  6. Sub-Committee Leadership Chairs Sub-Committee Gov’t : Public Thomas Fitzpatrick (Giuliani Partners) Gov’t : Media Ann Arnold (Texas Assoc. of Broadcasters) Media : Media Dave Barrett (Hearst-Argyle) Media : Public Joe Bruns (WETA) & Mike Starling (NPR)

  7. Proactive Cooperation of Government and Media minutes minutes minutes Initial Events May Be Rapid & Unpredictable Disaster Timeline Timeline approach will help us to define process: what should happen, when it should happen, who should take action Media: Public tasks Homeland Security Alarm Amber Alert Media:Media tasks Govt:Media tasks Hurricane Warning Govt:Public tasks Govt informed First Responders Arrive Media Arrive Warning or Disaster occurs

  8. Gov’t:Public – Membership Harlin McEwen Chief (Retired) International Chiefs of Police Andy Scott Director of Engineering NCTA Steve Schmidt Chief, Office of Cyber Security FEMA Christine Chen Executive Director, Organization of Chinese Americans Joe Hernandez (Facilitator) VP, Security & Crisis Management NBC Thomas Fitzpatrick (Chair) Vice President Giuliani Partners Katherine Condello VP, Industry Operations CTIA John Fleming Communications & Warning Officer Florida Division of Emergency Mgmt Julie Mendik Director Giuliani Partners

  9. What do citizens need to know? Where should they go? What should they do or not do? Gov’t:Public Goal: Identify A Process For Determining and Communicating Emergency Alerts and Information from the Government to the Public • Identify organizations to contact for past events analyses • FEMA, Homeland Security, Natiional Weather Service… • Local Govt’s regarding hurricane, earthquake & amber alerts • Engage Gov’t & Public Safety groups - case studies • “best practices” of effective Government communications • Crisis and disaster timeline • Engage Gov’t & Public Safety groups - assess crisis and define communication objectives and strategy • “gap analysis” • (No communications, Missed Communications, Inconsistent Message) • Develop a model for defining consistent hazard messages • Chart hazard communications at 5 levels of engagement • Examine an “all hazards” planning process. Nov/Dec 02 Jan – April 03 Jan – April 03

  10. Proactive Cooperation of Government and Media minutes minutes minutes Initial Events Rapid & Unpredictable Gov’t:Public - Disaster Timeline Timeline approach will help us to define process: what should happen, when it should happen, who should take action Media: Public tasks Homeland Security Alarm Amber Alert Media:Media tasks Govt:Media tasks Hurricane Warning Govt:Public tasks Govt informed First Responders Arrive Media Arrive Corroboration of Potential Crisis Assessment – Nat’l / Reg / State Declaration of Crisis Instruction to Public Timing of Ongoing Communications Warning or Disaster occurs

  11. Gov’t:Public • Engage government and public safety groups to participate: • Federal Emergency Management Agency • US Fire Administration • Office of National Preparedness • US Department of Health and Human Services • Centers for Disease Control • International Association of Chiefs of Police (IACP) • International Association of Emergency Managers (IAEM) • International Association of Fire Chiefs (IAFC) • National Emergency Management Association (NEMA) • Major Cities Chiefs’ Association (MCC) • National Fire Protection Association (NFPA) • National Sheriffs’ Association (NSA)

  12. Govt:Media – Membership Ann Arnold (Chair) Executive Director Texas Association of Broadcasters Pat Griffs Director of World Wide Strategy Microsoft Frank Lucia Retired Officer FCC FEMA David Goodfriend Director, Legal & Business Affairs Echo Star Peter Fannon Vice President Panasonic Skip Pizzi Manager Media Standards Microsoft Bill Press SVP, Operations Telemundo Network Phil Stolz SVP Hearst-Argyle Television Lonna Thompson Associate VP, Strategic Affairs The Association of Public Television Stations Lynn Yaeger SVP, Corporate Communications Time Warner Cable Leslie Bauer CIO Radio One Janina Sajka Director, R&D American Foundation for the Blind Wendell Bailey (Facilitator) Chief Technologist NBC

  13. Government:Media – Work Plan Goal: Identify effective Techniques and scenarios for Gov’t to communicate With traditional media and alternative distribution technologies • Identify current capability problems (EAS) • Study enhancements and alternatives and their application to: • national • regional • local • Meet/interview proponents • Follow-ups and clarifications • First draft report (distributed by email) • Review, comment and iteration • Interim Report Nov 02 Nov-Dec 02 Dec-Jan 03 Feb 03 Mar 03 Apr 03 May 03

  14. Government:Media – Potential Alternatives • New Technology • Infrastructure/interconnections • Change in Current system • Change in regulations • Financial • Other Example: Make current EAS standard and compulsory across all states and locals

  15. Government:Media – Organizations to Contact • FCC • FEMA • Homeland Security • Regional: • Emergency organizations • Local: • Emergency responders, local officials Work is in Progress

  16. Media:Media – Membership David Barrett (Chair) President & CEO Hearst-Argyle Television, Inc. Jim Davies Chief Engineer U of Iowa AM&FM Jack Gates President & COO National Captioning Institute Jennifer McKillop Director of Marketing and Special Projects Cumulus Media Augie Martinez VP of Eastern Operations Univision Robert Ross VP East Coast Broadcast Operations CBS/Viacom Andrew Setos President of Engineering Fox Entertainment Group Ellen Agress SVP, Deputy General Counsel - Communications News America Incorporated Glenn Reitmeier (Facilitator) VP, Technology NBC

  17. Media:Media – Work Plan Goal: Ensure consistent, coordinated delivery of gov’t message. Identify the barriers to cooperation: Within a particular media? Across different media? • Identify categories of barriers • Identify representative media organizations • national • regional • local • Meet/interview representative media organizations • Follow-ups and clarifications • First draft report (distributed by email) • Review, comment and iteration • Interim Report Nov 02 Nov-Dec 02 Dec-Jan 03 Feb 03 Mar 03 Apr 03 May 03

  18. Media:Media – Potential Barriers • Competitive • Infrastructure/interconnections • Technology • Copyright • Other Legal • Financial • Other Example: What would prevent a local radio station from carrying a government alert message that had been translated to Spanish by a local TV station? …

  19. Media:Public – Membership Joe Bruns (Co-Chair) EVP & COO WETA Mike Starling (Co-Chair) VP of Engineering National Public Radio Preston Davis President, Broadcast Operations & Engineering ABC Cissy Baker Bureau Chief Tribune Broadcasting Ken Devine VP of Engineering WNET/13 Jim Ewalt VP, Public Affairs NCTA Susan Fox VP, Government Relations Walt Disney Company Al Kenyon SVP Projects and Tech Clear Channel Radio Ken Devine VP of Engineering WNET/13 Shaun Sheehan Vice President Tribune Alan M. Dinsmore Senior Gov. Relations American Foundation for the Blind Ralph Justus VP Technology & Standards Consumer Electronics Association Denitza Petrova (Facilitator) Manager, e-Business & MBB NBC

  20. Media:Public – Work Plan • Identify relevant issues • Gather statistics on profile of residents in America • Identify Special needs groups and define requirements • Identify mechanisms by which information can be disseminated • Examine cases and interview media executives at national/ regional/ local level • Follow-ups and clarifications • First draft report/proposal (distributed by email) • Define action plan • Interim Report • Detail process, policy recommendations Goal: Ensure Media provides timely, accurate and consistent emergency and action information accessible to all affected people in America Nov 30 Jan 15 Jan 31 Feb 15 Feb 31 Mar 31 Apr 15 May 2003 May 2003- 04

  21. Media:Public – Potential Issues • Accessibility • Competitive • Infrastructure/interconnections • Technology • Legal • Financial • Other Example: How would we get a message on multiple technologies to reach special needs audiences? …

  22. BACKUP

  23. Dealing With the Complexity • Organizing and Reporting • Use of a Disaster Timeline approach • Consider National, Multi-State, State, Multi-Jurisdictional, Local levels • Consider National, Regional, Local media • Other telecommunications technologies, e.g., cell phones, internet • PC&S will focus on process (what & when) – establish liaison with Communications Infrastructure Working Group on technology (how) • Interim conclusions & recommendations for May 2003 MSRC meeting • Need liason with government • Media can amplify, but government sets policy on communicating with people • Need to establish liaison with HLS, FEMA and possibly other agencies

  24. Public Communications & SafetyWorking Group John Eck, Chairman November 6, 2002

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