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The Entrepreneurial Edge in the Global Direct Marketing Agency World

The Entrepreneurial Edge in the Global Direct Marketing Agency World. Why InterDirect Network?. • You want to grow your direct marketing agency. • You’d like access to large, multinational clients. • You want to do it without giving up your independence. InterDirect Facts.

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The Entrepreneurial Edge in the Global Direct Marketing Agency World

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  1. The Entrepreneurial Edge in the Global Direct Marketing Agency World

  2. Why InterDirect Network? •You want to grow your direct marketing agency. •You’d like access to large, multinational clients. •You want to do it without giving up your independence.

  3. InterDirect Facts • 1988 launch entering 18th year of global direct marketing agency leadership. • 31 markets across Europe, Central and East Asia, America. • 1250 staff a world-class team of experienced direct marketing professionals. • $225 million turnover (USD revenues) worldwide in 2005. •3 per year our network is expanding fast on average by 3 new countries peryear.

  4. Our InterDirect members are active in the following markets • •Germany • •Hong Kong • •Hungary • •India • •Ireland • •Italy •Austria •Belgium •China •Denmark •Finland •France •Kazakhstan •Netherlands •New Zealand •Norway •Poland • Portugal •Romania • • Russia • Saudi Arabia • • Singapore • • Spain • • Sweden • • Switzerland • • Taiwan • • Thailand • • Turkey • • Ukraine • United Arab Emirates • • United Kingdom • • United States

  5. Some of our Interdirect Agency managing directors Pieter van den BuskenAdvisory ChairmanInterDirect founder and 40 year direct marketing pioneer in the Netherlands. Ulrich Bruggemann Leader of B&F, Germany’s leading independent direct agency. Leena Basrur (India) Managing Director, DIREM - India’s leading direct agency. Peter Blau (USA) Managing Partner - Customer Growth; formerly Barry Blau & Partners. Italo De Mas (Italy) President, RCD & Partners, and renowned direct marketing lecturer. Alexei Kruzhkov (Russia)Director, Connexions - Russian first home-grown direct agency. Richard Marshall (UK)Partner, TMW - Britain’s largest independent direct agency. Jean Pierre Simon (Spain)Managing Director, ResponseJPS - pan-European direct marketing innovator. Jo Jo So (SE Asia)Managing Director, DM International - first direct agency to operate in China, Hong Kong, and Taiwan. Marc Rutschmann The leading Swiss DM agency.

  6. Agency Membership Criteria •By invitation only; available to only one agency per country •Track record in international direct marketing •Excellence of client list •Reputation within your own market •Broad base of services, including Strategy, Planning, Database •Highest standards of creative execution •Ability to work across a broad range of response media •Must be independently owned

  7. What’s In It for You? • •Knowledge. Gain direct marketing expertise from around the world. • •Client access. Acquire new leads and participate in joint pitches. • •Flexibility.Network globally without major commitments or cost. • •Enjoyment. Attend our twice-yearly conferences in exciting places.

  8. How it Works • •Voluntarycooperation • •Network sets few rules or requirements • •Agencies encouraged to share leads without finders’ fees • •Agencies retain full control over their clients and finances • •Network charges minimal dues to cover central administration

  9. Services the Network Provides (1) •Conferences. Special Manager’s Meeting in Spring, InterDirect Forum in the Fall; each time hosted by a different member agency in their home city. •Public Relations. PR program distributes stories to world media. •Intranet. Internal website sharing best campaigns and best practices

  10. Services the Network Provides (2) •Association Memberships. IDN belongs to associations including DMA and FEDMA, among members and shares the information across our network. • Communications. Network alerts members to special opportunities, promotes knowledge-sharing and ongoing dialogue between members.

  11. A Few of the Clients of our InterDirect Members:

  12. What’s our Unique Selling Proposition? • Entrepreneurship. We deliver, in all 31 countries, an agency owned and operated by successful entrepreneurs with world class direct marketing expertise.

  13. One Final Criterion: Attitude •Independence to us is more than a financial structure; it is a shared attitude. Since 1988, only 2 agencies have left the network to joina multi-national ad agency holding company! •In fact, most InterDirect members have prior experience working for these holding companies - and found that experience to be unsatisfactory. •Quite simply, we do not think that either a bureaucratic reporting structure, or the pressure to make quarterly revenue targets, adds value in a highly creative business. If you are the kind of client who agrees with this criterion, then we share a common attitude with you.

  14. A Global ‘Brain Trust’ •By sharing our specialistknowledgeandresources, we provide our clients with an unparalleled base ofinternational expertise. •Each agency will provide you withlocal market knowledge and insights. But collectively, we can harness a co-ordinatedinternationalapproach to provide integrated solutions across strategy, creative and database implementation. •Thanks to the immediacy of the internet - and to the calibre of our agency owners around the world - you have ateam of expertsin 31 countries collaborating to solve your most complex global marketing challenge. Here are some examples of our knowledge-sharing:

  15. Best Practices •We share ourlatest campaigns, tactics and resultson our proprietary intranet so each agency stays current on global direct marketing best practices. Strategy •Agency heads and creatives meet regularlyto review direct marketing strategiesacross areas such as acquisition, retention, customer relationshipmanagement and loyalty marketing.

  16. Creative •Seminars and exchange programmes mean that creativedepartments acrossthe network are always learning aboutcampaigns that workboth within and across different cultural environments. Local Knowledge •Each member canadvise others on local marketissues such as data protection, market intelligence, competitor activity, desk research, sector information and alternative direct response media.

  17. Flexible Deployment • •Our network provides global coverage. But we are muchmore flexiblein deploying our resources than the typical global holding company managing “top-down” from a central location. • •With InterDirect we can organise our network aroundyour needs:either on a centralised or de-centralised basis. • •Finally, since our key asset is thelocal expertise of local owners, we deliver direct marketing programs that are more sympathetic to local market needs.

  18. How to Work With Us There are a number of ways we work with our clients at InterDirect Network (IDN); here are some of the most common examples: 1 • Turn-Key.The client selects IDN to manage the whole program with a local IDN agency serving as the point of contact and manager of deployment across the network. • Campaign Development.IDN develops your global direct marketing campaign, but execution is handled by the local offices, with the help of local IDN agencies as necessary. • Decentralized. IDN agencies available to the client’s local offices for any need. IDN assures that brand guidelines, corporate strategies and best practices are applied across the network. 2 3

  19. . . . . . . How to Work With Us 1 The client selects an own InterDirect Network (IDN) agency to manage the whole program. This agency will take full responsibility for deployment across the network so the client has the simplicity and control of a single point of contact. IDN IDN IDN Lead Agency Client . . IDN IDN IDN IDN

  20. . . . . . . 2 The client appoints a lead InterDirect agency to develop the campaign centrally and then the client’s local personnel team up with their local InterDirect member agencies to implement in each market. IDN C Client IDN C . . IDN C IDN C IDN C IDN C IDN Lead Agency

  21. . . . . . . 3 The client works on a completely de-centralised basis with each of the markets using a local InterDirect agency to develop campaigns as needed, while benefiting from global best practices shared across the network. IDN C IDN C Client . . IDN C IDN C IDN C IDN C

  22. Why Not Talk With Us? •Whether or not you feel you are ready to join our network, it’s valuable to talk with us. •We can tell you what we’ve learned in over 18 years of global direct marketing, and we’d love to learn what you can tell us about your part of the world. • Give us a call or email today.

  23. InterDirect Central Coordination Centre •InterDirect Central Coordination Centre is the administrative centre, responsible for agency co-ordination and liaison. It also handles new business enquiries and provides information about the network. If you would like more information about the network and its members, or would like to arrange a credentials presentation, contact us at any of the following:

  24. InterDirect Central Coordination Centre Amstelstein House PO Box 55 1190 AB Ouderkerk/Amstel (Amsterdam) The Netherlands Burg. Stramanweg 63 1191 CX Ouderkerk/Amstel (Amsterdam) The Netherlands Phone: +31 (0) 20 316 24 00 Fax: +31 (0) 20 496 40 81 Pieter C. van den BuskenExecutive Chairman InterDirect Central Coordination Center Leena Basrur Executive Vice-Chairman InterDirect Central Coordination Center Website: www.interdirectnetwork.com Email: central@interdirectnetwork.com

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