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The Scopes of Digital Marketing

A unique presentation on utilizing digital marketing strategies for the clothing industry, including content marketing, ecommerce marketing, social media marketing, video marketing, email marketing, marketing communication, and search engine marketing.

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The Scopes of Digital Marketing

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  1. The Scopes of Digital Marketing Apparel Industry Presented By – KhMashiurRahman

  2. Introduction This is completely unique presentation about digital marketing for clothing industry

  3. Digital Marketing The way of marketing of products/services using various forms of digital media to reach customer. • Content Marketing (CM) • Ecommerce Marketing (EM) • Social Media Marketing (SMM) • Video Marketing (YouTube) • Email Marketing (EM) • Marketing Communication (MC) • Search Engine Marketing (SEM)

  4. 1. Content Marketing (CM) A type of digital marketing that includes the creation and sharing of online material such as videos, magazine, blogs, newsletter and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products/services. • Press release/Blog/ Magazine • Web Content with Keyword Research • Backlink • Web Ranking

  5. 1.A. Press Release/ Blog/Magazine A press release, news release, media release, video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

  6. 1.B. Web Content With Keyword Research Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject Keyword Research Tools: kwfinder.com, ads.google.com/home/tools/keyword-planner etc

  7. 1.C. Backlink An incoming or outgoing hyperlink from one web page to another webpage /website is called content link. There are 3 types of links • Outbound Link • Inbound Link • Internal Link

  8. 1.D. Web Ranking In SEO and SEM terms web ranking refers to where a website is ranked within search engine results. GoogleIndex: Total page index by google Alexa Ranking : 2 to 1 K - Smaller number is best Moz Ranking: 1 to 100 DA / PA - Higher number is best Alexa Check: alexa.com/siteinfo/autogarment.com

  9. Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase 2. Ecommerce Marketing Showcase Products Online Online Payment Process

  10. 3. Social Media Marketing (SMM) Eg. facebook.com/autogarment, twitter.com/autogarment, linkedin.com/autogarment.com, youtube.com/autogarment Definition : F = Follower, C = Connection, T = Tweet, K= M=

  11. 4. Video Marketing (YouTube) Video marketing can be defined in digital marketing context as all uses of video contents for promoting a product or service.

  12. Email marketing is the activities of sending a commercial email to a group of people. For this we should used some tools like Mail chimp etc 5. Email Marketing Regular email to Accessories Consumer Regular email to Trendz Consumer Regular email to Agreescience Consumer

  13. Marketing Communication can be described as all the messages and media you deploy to communicate with the customers in market 6. Marketing Communication Chat Service 24/7 Online Ticketing System Email Email Subscription Contact us FAQ Knowledgebase

  14. 7. Search Engine Marketing - SEM Search engine marketing (SEM) is a form of online marketing that involves the promotional activities of websites to increase their products / services visibility in search engine results pages (SERPs) • Paid Search • Organic Search • Example: Google analytic tools, Google/Bing/Yahoo/Yandex Webmaster Tools, Sitemap.xml, Robots.txt

  15. Frequently I get some offer from different company. One item is shown here as example. 7.A. Paid Search / Sponsorships Twitter Linked in Sponsorships Affiliate Marketing Google Facebook

  16. autogarment.com bangla.autogarment.com 7.B. Google Analytics (Organic) garmentspedia.blogspot.com Monthly Total: 33592+8650+3734 = 45976

  17. Frequently I get some offer from different company. One item is shown here as example. 7.B. Organic Search

  18. Thank You

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