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SERVICE MARKETING

SERVICE MARKETING. Swapna V. Muhammed Lecturer, MES College, Marampally. SERVICES. The sector of Explosive growth More than 50% of the average family’s budget is spent on services Share of services in the country’s GDP is about 60% & likely to grow Service sector is expected to grow @7%.

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SERVICE MARKETING

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  1. SERVICE MARKETING Swapna V. Muhammed Lecturer, MES College, Marampally

  2. SERVICES • The sector of Explosive growth • More than 50% of the average family’s budget is spent on services • Share of services in the country’s GDP is about 60% & likely to grow • Service sector is expected to grow @7%

  3. MAJOR BENEFITS OF SERVICE SECTOR • To provide largest no. of jobs • Least affected by recession & highly stable • Potential for global trade in services with the implementation of WTO

  4. EXPANDING HORIZONS OF SERVICES • Financial services Banking Insurance Leasing Merchant banking Venture Capital 2. Postal & Courier services Mass mailing services Insurance Space for advertisements

  5. EXPANDING HORIZONS OF SERVICES….. 3. Transport 4. Tourism 5. Hotel/ Hospitality 6. Health care 7. Personal care Beauty Hairstyle Gym

  6. EXPANDING HORIZONS OF SERVICES….. 8. Education 9. Professional services Taxation Career counselling Legal counselling Investment Management Consultancy Construction – Turn key projects EventManagement - Trade exhibition,seminars, meetings, workshops, marriages

  7. EXPANDING HORIZONS OF SERVICES….. 10. Entertainment / Leisure - Cinema, Water park 11. News Agencies - T.V., Net, Paper, Radio 12. Information Services - Yellow pages, Ask me • Public Utilities - power, Sanitation 14. Information Technology 15. Product Support Services - Installation, Repair & Maintanence

  8. EXPANDING HORIZONS OF SERVICES….. 16. Domestic services - Laundry, Gardening, Child care, security,Pest Mgt 17. Govt. Services - Birth certificate, cast certificate ( network between Panchayaths & Munciplaities) 18. Social & Not- For-Profit service - police - Polio immunization - Protection of Environment

  9. Significance of Service Marketing • Intensive competition • Growing consumer awareness • Increasing specialization (hospitals, hotels) • Market sophistication • Technology

  10. Marketing has revolutionized the Service sector • Tangibilising the intangibles eg. Changing the smell of hospital Comfortable stay at hospital Network class room • Managing Differentiation in terms of offering, Delivery & Image • Managing service Quality Customer is the Boss & Boss is always right • Standardization & customisation

  11. Marketing has revolutionized the Service sector………… • Industrialising the services • Synchronising the Demand & Supply • Internal Marketing ( satisfy our own employees) • Interactive marketing ( Interaction with customers) • Relationship Marketing ( establishing relationships with customers) Application of Technology ( Airways- print ticket from computer)

  12. Why should you Focus on service marketing • Tremendous scope for employment • Highly rewarding • Globalised opportunities • Challenging • Scope for innovation • Scope for self employment (we help) • Suited for women ( customer courtesy)

  13. Thank You

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