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Rhetoric in Media

Rhetoric in Media. PSA Techniques. Public Service Announcements. Who is sponsoring it? What is the issue? Who is the target audience? What is the ad asking you to do?. Persuasive Techniques. Testimonials Stories/experiences how people where affected Celebrities – strongest influence.

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Rhetoric in Media

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  1. Rhetoric in Media PSA Techniques

  2. Public Service Announcements • Who is sponsoring it? • What is the issue? • Who is the target audience? • What is the ad asking you to do?

  3. Persuasive Techniques • Testimonials • Stories/experiences how people where affected • Celebrities – strongest influence

  4. Persuasive Techniques • Emotional Appeal • Joy • Fear • Sympathy • Anger • No emotional appeal = no connection with audience

  5. Persuasive Techniques • Appeals to Values • Common – accepted by the majority of the population • Must know the values held by the target audience

  6. Activity • Which picture creates a stronger emotional appeal? Why?

  7. Production Technique • Camera Work – Shots

  8. Production Technique • Camera Work – Angles

  9. Production Technique • Camera Work – Movement

  10. Production Technique • Mise-en-scene - look of movie to conjure up emotions • Colors • Lighting • Frame • Make-up/Costume • Special effects

  11. Production Techniques • How does the lighting, color, and framing affect your mood?

  12. Production Techniques • Slogan/Logo • They suggest something about the organization or cause.

  13. Questions, Concerns, and What Nots?

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