GovDelivery ® Email & Digital Subscription Management: Better Public Communication in Indiana

1. GovDelivery® Email & Digital Subscription Management:Better Public Communication in Indiana Sara VonBargen, Sr. Implementation Manager sara.vonbargen@govdelivery.com June 16, 2009

2. Agenda Email is a critical channel What is GovDelivery State of Indiana’s use of GovDelivery Newsletters GovDelivery New Product Features Questions & Answers

3. Email is the Number 1 Use of the Internet 54% 41% 31% 14% Source: Pew Internet and American Life Project

4. GovDeliveryWorld leader in public sector email communication GovDelivery Email & Digital Subscription Management Focus on communication with residents Personalization: Offer residents many choices about what they get and when they get it Automation: Automate the communication process so its easy to get messages out Delivery: Make sure emails get to the inbox not Spam filter Web 2.0 & Collaboration

5. Current Signup Process 1 2 Enter email address Find Content of Interest and Subscribe

6. Current Signup Process 3 4 Choose Subscription Options Choose Preferences

7. Current Signup Process 5 Answer Questions 6 Thank you for Subscribing!

8. GovDeliveryeNewsletter GovDelivery’s eNewsletter feature is ideal for government agencies looking for a cost‐effective and easy way to reach residents. Saves budget on printing, paper and postage. GovDelivery reduces traditional newsletter publication and sending costs with an ROI of 200% or more possible in the first year. Supports overwhelming government initiative to be more “Green” and eliminate paper, when possible. Agencies can paste in HTML code or, for those lacking design expertise, rely on GovDelivery’s e-Newsletter editor to create professional email newsletters. • eNewsletter Case Study • St Paul, MN • Subject: Mayor Coleman's Update Newsletter • 1087 Recipients • 98% Delivery • Sent August 18, 2008

9. HTML Newsletters: Custom Styles • With custom styles, newsletters can match the branding of any agency’s Web site! GovDelivery’s eNewsletter feature includes: • Library of templates • Auto-Generation of table of contents • Image storage capabilities on GovDelivery’s servers • All standard GovDelivery bulletin features including scheduled sending, open/clicks tracking, attachments, Certified Email, and more • Ability to create, edit, and apply custom styles to newsletters • Styles are reusable across all templates. Change the font families, font colors, and background colors of newsletter sections.

10. Results to Date People signed up: 207,754+ Current topics: MyDNR, IOT News, Bid Recommendations Emails sent to date: 1.7 million+ 585 Subscription Options 35+ Agencies Actively Sending through GovDelivery

11. Current Priorities for Improving Digital Communication Offer key topics from each agency What does the public care about – Web Trends What do you want to communicate Need help sara.vonbargen@govdelivery.com Have 1-2 people in your agency trained as GovDelivery administrators Training takes 1 hour GovDelivery can address your specific questions/concerns during training Start sending messages to the public

12. New GovDelivery Capabilities • Snippets • Scheduled Messages • Deletions Report • Message Analytics • Collaboration Network • Share this Email • Information Sharing Network Widget

13. Snippets • Use the GovDelivery Snippets page as a quick reference on how to add links to your site

14. Scheduled Sending • GovDelivery can be configured to allow scheduled sending of bulletins.

15. Subscriber Profile Deletions Report • See subscribers that have been deleted

16. Optional: Message Analytics Deliverability data for all bulletins WORLD CLASS REPORTING Government-Wide Results: Over 50% of subscribers to federal government content open or click on an email at least once every 45 days

17. Optional: Message Analytics Deliverability data for individual recipients WORLD CLASS REPORTING GovDelivery stores data on every click through and open; reports can be exported or viewed online

18. GovDelivery Dashboards

19. COLLABORATION NETWORKAdding Cross-Promotion The GovDelivery Network offers a Collaboration Network to cross-promote between agencies. This allows subscribers to see available updated content from other related organizations.

20. Collaboration Drives Better Outreach Average New Subscribers per Day Source: GovDelivery subscription growth comparing weekdays before and after use of the collaboration network.

21. GovDelivery Information Sharing Process GovDelivery Sends Update to Subscribers and Makes Available in Topic-Based Feeds GovDelivery Receives Information from Agency Email Manual Entry Through Web Interface Wireless GovDelivery retrieves RSS from Agency Site RSS Agency Sends Information to GovDelivery via Web Service Widget Agency Updates Content in Key Topic Areas (e.g., Recalls, Publications, Recovery Updates) Information Made Available for Easy Reposting to Social Media

22. Content Sharing Email Content Sharing to Social Media Subscriber Receives Email from FDA Subscriber Comments on Story Subscriber Finds Information of Interest, Clicks “Share This” and Selects “Facebook” Content Posted to Social Media

23. GovDelivery Widget Capability Step 2: GovDelivery Data Feed Automatically Updates Widget Step 1: FDA Sends Email Note: This widget can be shared anywhere on the Internet and can be easily redesigned or adjusted.

24. GovDelivery Widget Capability Step 3: Stakeholder Views Content Online Integrated subscription capability to build subscriber base Integrated sharing capability promotes reposting to social media

25. Web 2.0 Information Sharing Check this link:  http://tinyurl.com/gdsharing

26. GovDelivery Overview • Government to citizen communication • 98% Deliverability to inboxes • GovDelivery Subscriber Import • GovDelivery Message Analytics • Copy and paste HTML or use the GovDelivery Newsletter Editor • File Resources • Unique From Name / Email Address • Scheduled Sending • Test Messages and Preview • Filter based on Questions • Share this Email – Discuss this Email Blog

27. Getting Started

28. Questions?