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Climate Change Communication for the Conservation Professional

Climate Change Communication for the Conservation Professional. Amanda Staudt, Ph.D. National Wildlife Federation staudta@nwf.org , 703-438-6099 June 6, 2013. Provide HOPE. TAILOR your communication. Consider your FRAME. Frame 1: Emphasize Preparedness.

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Climate Change Communication for the Conservation Professional

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  1. Climate Change Communication for the Conservation Professional Amanda Staudt, Ph.D. National Wildlife Federation staudta@nwf.org, 703-438-6099 June 6, 2013

  2. Provide HOPE

  3. TAILOR your communication

  4. Consider your FRAME

  5. Frame 1: Emphasize Preparedness

  6. FRAME 2: Build on Conservation Expertise

  7. Frame 3: Make it Personal and Local

  8. Junk the jargon Excerpted from Somerville and Hassol (2011).

  9. Be ready for skeptics

  10. Stick to science basics • Lead with what we DO know, rather than the uncertainties • Link events to trends and other recent events • Point to the scientific consensus • Return to common ground

  11. Top tips for effective communication about climate-smart conservation • Balance the science with hope • Tailor communications to your audience • Emphasize preparedness, risk reduction and a healthy future • Build on conservation expertise • Make it personal and local • Junk the jargon • Be ready for skeptics

  12. For more information:www.nwf.org/extremeweatherhttp://blog.nwf.org/author/staudta/twitter @amanda.staudtThank you! Flickr (mahalie)

  13. References (1) • CCSP, 2008: Weather and Climate Extremes in a Changing Climate. Regions of Focus: North America, Hawaii, Caribbean, and U.S. Pacific Islands. A Report by the U.S. Climate Change Science Program and the Subcommittee on Global Change Research. Department of Commerce, NOAA’s National Climatic Data Center, Washington, D.C., USA, 164 pp. • Climate Nexus, 2012. Connecting the Dots: A Communications Guide to Climate Change and Extreme Weather. Available at: http://climatenexus.org/wp-content/uploads/2012/05/connectingthedots.pdf • CRED (Center for Research on Environmental Deci­sions). 2009. The Psychology of Climate Change Communica­tion: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public. New York. • Diez, J., et al. 2012. Will extreme climatic events facilitate biological invasions? Front Ecol Environ 2012; 10(5): 249–257 • Hansen, J., M. Sato, R. Ruedy. 2012. Perceptions of Climate Change: The New Climate Dice. Submitted for publication to the Proceedings of the National Academy of Science, PNAS. http://arxiv.org/abs/1204.1286 • Intergovernmental Panel on Climate Change (IPCC) 2001. Climate Change 2001: The Scientific Basis. Contribution of Working Group I to the Third Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press, Cambridge, United Kingdom and New York, NY, USA, 881 pp.

  14. References (2) • IPCC, 2012. Managing the Risks of Extreme Events and Disasters to Advance Climate Change Adaptation. • National Research Council (NRC), 2011. Climate Stabilization Targets: Emissions, Concentrations, and Impacts over Decades to Millennia. http://www.nap.edu/catalog.php?record_id=12877 • Staudinger, MD, NB Grimm, A Staudt, SL Carter, FS Chapin III, P Kareiva, M Ruckelshaus, BA Stein. 2012. Impacts of Climate Change on Biodiversity, Ecosystems, and Ecosystem Services: Technical Input to the 2013 National ClimateAssessment. Cooperative Report to the 2013 National ClimateAssessment. • Tebaldi, Strauss, and Zervas, 2012. Modeling sea level rise impacts on storm surges along US coasts. Environmental Research Letters, 7 014032 • USGCRP 2009. Global Climate Change Impacts in the United States. Thomas R. Karl, Jerry M. Melilo, and Thomas C. Peterson (eds.). Cambridge University Press.

  15. A few good sources for climate science information and communication resources • http://realclimate.org – blogs authored by climate scientists providing rigorous analysis of climate science issues • http://www.skepticalscience.com/ – website focused on “Explaining climate change science & rebutting global warming misinformation” • http://climatecommunication.org/ -- good summaries of science on climate extremes • http://globalchange.gov – portal for National Climate Assessment reports and data from federal agencies

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