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Peje Kharrazi | VP National Ad Sales| p eje@retailigence.com

Peje Kharrazi | VP National Ad Sales| p eje@retailigence.com. Can Mobile Ads Work to Drive Customers In Store ?. agenda. Location-Based Innovations Measurable Results Brand Advantage Retailigence Solutions. ad POP Intro Video . In Store Shopping Experience.

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Peje Kharrazi | VP National Ad Sales| p eje@retailigence.com

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  1. Peje Kharrazi | VP National Ad Sales|peje@retailigence.com Can Mobile Ads Work to Drive Customers In Store?

  2. agenda • Location-Based Innovations • Measurable Results • Brand Advantage • Retailigence Solutions • adPOP Intro Video

  3. InStoreShoppingExperience Sources: Google Shopper Marketing Council, April 2013

  4. Location-basedImportance “sweet spot”

  5. CurrentInnovations - outside • Mobile location-based technologies • DMA • Zip Code Targeting • Lat/Long Targeting • Geo-Fencing Around Store and/or Competitors

  6. FutureInnovations – in store iBeacon is an indoor positioning system that Apple Inc. calls a “new class of low-powered, low-cost transmitters that can notify iOS7 devices of their presence” by using Bluetooth low energy proximity sensing to transmit a universally unique identifier. Near Field Communication (NFC) is a set of short-range wireless technologies, typically requiring a distance of 4cm or less to initiate a connection. NFC allows you to share small payloads of data between an NFC tag and an Android-powered device. There are no industry standards across all mobile operating systems.  And there is no wide adoption of either technology by any major retailers.  

  7. Promo&CouponCodes • Elements • Scanned / presented to cashier • Unique identifier can be traced to publisher/campaign • Register systems needs to be set up to accept • Consumer can scan more than once Measures only at final transaction stage (however does not measure the entire path to purchase).

  8. WhatisMeasurable? • Ad / microsite • Learn more about product(s) • Description • Reviews/Video • Maps • Click to call • Social Sharing • Email to self/friends • Promo/coupon codes • Add to shopping list • Engagement

  9. PreStoreShoppingExperience Sources: Google Shopper Marketing Council, April 2013

  10. HowBrandsCanTakeAdvantage • Real-time Product Data/Availability • Product data/availability at major retailers across the country at the local level • Location-based Targeting • Targeting users on mobile device based on proximity to retailer where goods/product is sold • Dynamic Customized Creative • Relevant to consumer • Encourages engagement/action • Guides user to path-of-purchase

  11. KeyDifferentiation: Data 100,000+ Store Locations 12,000,000+ Products Fashion & Apparel • Home & Office • Appliances • Health & Beauty • Media • Sporting Goods • Electronics/Computers • Pet Supplies • Auto & Auto Parts 1,000+ Brands

  12. TargetingCapabilities Premium Publisher Sites Zip, DMA, State, Regional By Device: Apple, Android Precise Audience Targeting 3 Mile Radius Around Stores

  13. Mobile Microsite w/Store Locator • Consumer Discovery • Multi-Frame Dynamic Banner MobileToStore hyperlocal display ads & microsite

  14. Mobile Microsite w/Store Locator • Consumer Discovery • Multi-Frame Dynamic Banner MobileToStore hyperlocal display ads & microsite

  15. Mobile Microsite w/Store Locator • Consumer Discovery • Multi-Frame Dynamic Banner MobileToStore hyperlocal display ads & microsite

  16. Mobile Microsite w/Store Locator • Consumer Discovery • Multi-Frame Dynamic Banner MobileToStore hyperlocal display ads & microsite

  17. Mobile Microsite w/Store Locator • Consumer Discovery • Multi-Frame Dynamic Banner MobileToStore hyperlocal display ads & microsite

  18. Mobile Microsite w/Store Locator • Consumer Discovery • Multi-Frame Dynamic Banner MobileToStore hyperlocal display ads & microsite

  19. KeyComponents Connected to Leading Publishers & Apps Intelligent Hyperlocal Targeting (based on product availability) Dynamic Local Creative (i.e. 142K products x 4,000 stores = 568M creative permutations) Custom Microsite (product/brand finder, maps/directions/distance, social) Mobile Shopper Reporting & Analytics (including path-to-purchase insights)

  20. THANK YOU! Peje Kharrazi VP, National Advertising Sales (310) 721-5332 peje@retailigence.com Ashley Gustafson National Account Executive (781) 864-4409 ashley@retailigence.com

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