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Think-Pink. Don’t give breast cancer a chance !. National Breast Cancer Campaign Founded in 2007 by Heidi Vansevenant Ribbon: international symbol awareness Pink: breast cancer. 1 out of 9 women will develop breast cancer in her life time
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Think-Pink Don’tgivebreastcancer a chance!
National Breast Cancer Campaign • Founded in 2007 by Heidi Vansevenant • Ribbon: international symbol awareness • Pink: breast cancer
1 out of 9 womenwilldevelopbreastcancer in her life time • 1 out of 100 breastcancerpatients is male • Everyyear 9900 peopleget the diagnosis of breastcancer • Everyday 7 womenlosetheirbattleagainst the disease • Only 50% of the womenaged 50 to 69 attend the free preventive mammogram
FourObjectives Information Fundraising Awareness Support
Inform: Borstkanker.net • Online information platform with a team of doctors and specialists • Founded in 1999 by Nancy Wauters • SinceJanuary 2013: Think-Pink • More than 2000 questions/answers • Personalreplyby a doctor
Awareness • Think-Pink raisesawareness for breastcancer in general and the preventive mammogram in particular • Communication: own websites and magazines • Sportsevents and targetedactions • Earlierdetection = betterchance of recovery
Think-Pink Magazine • Published in Spring and Autumn • Dutch and French • Keyfigures, personalstories, information and collaborations • Created in house with cooperation of breastcancerpatients and volunteers
Finances • Long term partnerships with strong partners • Own events and donations by the public • Neutral position: no subsidies from government nor money from pharmaceutical industry • Collaborations with government
BeautifulLengthsFund • Peopledonatetheir pony tails with a minimum length of 20 cm • Breastcancerpatientscanreceive € 250 for the purchase of a wig • Already 18.779 pony tailsdonated and 2.935 womensupportedfinancially
Samsung ShareYour Care Fund • Nominatepatients • Support patientsduringorafterdisease • Variousgifts
BreastClinicsFund • Different clinics have different needs • Refurbishments, small items, leaflets • No list of items, meet needs of clinic
Move for Think-Pink • Causebreastcancer: unknown • Prevention: healthydiet and regularexercise • Comprehensiveexerciseprogramme: • Bike for Think-Pink • Run for Think-Pink • Walk for Think-Pink