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1. Universum opiskelijatutkimus 2014 Aalto yliopisto, tekniikanalat Kemiantekniikankorkeakoulu Insinööritekniikankorkeakoulu Sähkötekniikankorkeakoulu Perustieteidenkorkeakoulu VERRATTUNA KAIKKI OPISKELIJAT (ei AMK): Tekniikka, IT, luonnontieteet WWW.UNIVERSUMGLOBAL.COM

2. About the Universum Student Survey | Finnish Edition 2014 | Finland | Students | Engineering/Natural Sciences/IT METHODOLOGY • The Questionnaire • Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. • Global perspective - local insight. 11 Educational institutions • Data collection • Conducted via an online survey, distributed via university contacts, the Universum Panel and local partners. • Weighting • In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. • Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted. • Field period • November 2013 to March 2014

3. Students participate annually in Universum’s global career research. ~600 000 • Global Participating students from 11 educational institutions in Finland. Throughout the report, this group is referred to as “All universities”. Excluding university of applied sciences. 2 712 • Finland 147 Respondents from School of Chemical Technology 142 • Your university Respondents from School of Engineering 175 Respondents from School of Electrical Engineering 185 Respondents from School of Science 2014 | Finland | Students | Engineering/Natural Sciences/IT Groups in this report University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences/IT. The comparisons in this report are based on: Engineering/Natural Sciences/IT

4. Students’ profile and summary of preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT Aalto University Average age (years): 23,6 • Top 3 most used communication channels: • Employer websites • Career magazines for students • Job boards • Top 3 career profiles: • Leader • Entrepreneur • Harmoniser • Top 3 industries: • Technology Hardware & Equipment • Energy • Engineering and Manufacturing 67% 33% 7,3 Average reported academic performance • Top 5 most attractive attributes: • Variety of assignments (Job Characteristics) • A friendly work environment (People & Culture) • A creative and dynamic work environment (People & Culture) • Leaders who will support my development (People & Culture) • Competitive base salary (Remuneration & Advancement Opportunities) Average expected monthly salary: 3 271EUR Year of graduation: • Top 3 career goals: • To have work/life balance • To be dedicated to a cause or to feel that I am serving a greater good • To be competitively or intellectually challenged

5. Summary of preferences School of Chemical Technology School of Electrical Engineering School of Engineering School of Science

6. Aalto University First choice Second choice Third choice Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer. Career goals 2014 | Finland | Students | Engineering/Natural Sciences/IT

7. All universities Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. The graph shows career goals chosen as first, second or third choice in 2014. The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend. Career goals across time 2014 | Finland | Students | Engineering/Natural Sciences/IT

8. Summary of your University Brand Perception 2014 | Finland | Students | Engineering/Natural Sciences/IT • Associations based on the universum Drivers of University Attractiveness • University/College Reputation & Image • 1. Highly-ranked within its field • 2. Prestige • 3. Innovative • Educational Offering • 1. Attractive/exciting programs and fields of study • 2. Challenging curriculum • 3. Study abroad program • University/College Culture & Student Life • 1. Secure campus environment • 2. Social and recreational activities • 3. Heritage and tradition • Employability & Advancement Opportunities • 1. Good reference for future career and/or education • 2. Target school for employers in my field • 3. High employment among graduates • TOP OF MIND ASSOCIATIONS

9. Would your students recommend Aalto University to a friend or family member? (1-10, 1= not at all, 10= extemely likely): Percentage of students who would choose to study at their current university if they could make the choice again: Aalto University All universities Aalto University All universities 60% 56% 7,9 8,2 School of Chemical Technology SchoolofEngineering School of Chemical Technology School of Engineering 7,2 7,7 46% 54% SchoolofElectricalEngineering School of Electrical Engineering School of Science Schoolof Science 8,1 64% 74% 8,5 Summary of your University Brand Perception 2014 | Finland | Students | Engineering/Natural Sciences/IT This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.

10. School of Chemical Technology 3 106 EUR • School of Engineering 3 274 EUR • School of Electrical Engineering 3 220 EUR • School of Science 3 487 EUR • All universities 3 082 EUR 2014 | Finland | Students | Engineering/Natural Sciences/IT Expected monthly salary What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?

11. All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Driver attractiveness across time 2014 | Finland | Students | Engineering/Natural Sciences/IT

12. Aalto University All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Students’ overall top 10 preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT

13. Most preferred industries (1-10) 2014 | Finland | Students | Engineering/Natural Sciences/IT

14. School of Chemical Technology School of Engineering Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Ideal Employer Ranking | Top 20 2014 | Finland | Students | Engineering/Natural Sciences/IT

15. School of Electrical Engineering School of Science Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Ideal Employer Ranking | Top 20 2014 | Finland | Students | Engineering/Natural Sciences/IT

16. School of Chemical Technology School of Engineering School of Electrical Engineering School of Science Top of mind associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT

17. Refers to the university as a whole. • Tradition of academic excellence • State-of-the-art facilities • Successful alumni • Internationally acclaimed • Prestige • Low costs (e.g. accommodation, tuition, living expenses, etc.) • Availability of financial aid and scholarships • Highly-ranked within its field • Recommended by friends/family • Various aspects of the education provided by the university. • Quality and variety of courses • Attractive/exciting programs and fields of study • Challenging curriculum • Unique or particular programs • Exceptional professors/lecturers • Practical aspects within the curriculum • International focus • Strong student support (e.g. Tutors, advisors, etc.) • Study abroad program UNIVERSITY/COLLEGE REPUTATION & IMAGE EDUCATIONAL OFFERING • Social environment on- and off-campus. • International student body • Creative and dynamic atmosphere • Social and recreational activities • Friendly and open environment • Attractive geographic location • Acceptance towards minorities • Support for gender equality • Secure campus environment • Heritage and tradition • Long-term opportunities the university provides for students. • Supports and develops entrepreneurship • Good reference for future career and/or education • Launching pad for international career • High employment among graduates • Opportunities to network with employers • Strong ties with industry • Teaches transferable and practical skills employers are looking for • Target school for employers in my field • Focus on professional development • UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE • EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES This framework has been developed by Universum in cooperation with universities. The Universum Drivers of University Attractiveness 2014 | Finland | Students | Engineering/Natural Sciences/IT

18. Most attractive attributes School of Chemical Technology School of Engineering School of Electrical Engineering School of Science Aallonopiskelijoille on tärkeää, ettäkorkeakoulu on alallaanarvostettu. Sähkötekniikanopiskelijatarvostavatmyöshyviäfasiliteetteja ja perustieteetmenestyneitäalumneja. Opiskelijatarvostavatavointa, ystävällistäilmapiiriä ja sosiaalisiaaktiviteetteja. Tärkeää on myöshyvätyöllistyminen ja oppiataitoja ja tietoamitätyönantajatetsivät. Insinööritieteenopiskelijattoivovat ammatillista kehitystä ja perustieteidenopiskelijoille on tärkeää, että se on alantyönantajienkohdekoulu.

19. What students consider attractive vs. what they associate with you 2014 | Finland | Students | Engineering/Natural Sciences/IT Average association for your university Important areas where your university rates low - consider whether to adapt communication Important areas where your university rates highly -continue communicating • Attractiveness of the attributes Average  attractiveness of the attributes within the driver Less important areas where your university rates low -monitor / no action Less important areas where your university rates highly - keep as is • Attributes that your students associate with your university

20. your students Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) University/College Reputation & Image | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

21. your students Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Educational Offering | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

22. your students Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) University/College Culture & Student Life | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

23. your students Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Employability & Advancement Opportunities | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

24. Aalto University | Internal Identity vs. External Image 2014 | Finland | Students | Engineering/Natural Sciences/IT • Aallontekniikankorkeakoulutkoetaansisäisestiinnovatiiviksi, kansainvälisiksijaerinomaiseksialuksiurallejatyöantajienkohdekouluksi. UlkoaAallonkorkeakoulutkoetaankansainvälisestiarvostetuiksi, jossa on hyvätsiteetyrityksiinjatyönantajiinjadynaaminenilmapiiri. • Internal identity • External image UNIVERSITY/COLLEGE REPUTATION & IMAGE UNIVERSITY/COLLEGE REPUTATION & IMAGE 1. Highly-ranked within its field 2. Prestige 3. Innovative 1. Prestige 2. Internationally acclaimed 3. Highly-ranked within its field EDUCATIONAL OFFERING EDUCATIONAL OFFERING 1. Attractive/exciting programs and fields of study 2. Challenging curriculum 3. Study abroad program 1. Attractive/exciting programs and fields of study 2. Quality and variety of courses 3. Challenging curriculum UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE 1. Secure campus environment 2. Social and recreational activities 3. Heritage and tradition 1. International student body 2. Creative and dynamic atmosphere 3. Attractive geographic location EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES 1. Good reference for future career and/or education 2. Target school for employers in my field 3. High employment among graduates 1. Good reference for future career and/or education 2. Launching pad for international career 3. Strong ties with industry

25. School of Chemical Technology School of Engineering School of Electrical Engineering School of Science Top of mind associations with Aalto University 2014 | Finland | Students | Engineering/Natural Sciences/IT

26. attracted STUDENTS What is the first word that comes to mind when you think of your preferred educational institution? These are answers written in by students Spelling mistakes might occur. Attracted students are respondents who answered that if they were to begin their studies again, they would choose your university. Top of mind associations with Aalto University 2014 | Finland | Students | Engineering/Natural Sciences/IT

27. Which of these career services have you used at your educational institution? Please select as many as applicable. Which of these are most important to you? Please select a maximum of three alternatives. Evaluation of career services offered by Aalto University 2014 | Finland | Students | Engineering/Natural Sciences/IT

28. Poor Excellent Aalto University All universities Aalto tekniikanalankorkeakoulut is the average score for all universities Aalto-yliopisto, kauppakorkeakoulu 6,4 7,7 6,6 How would you rate the career services offered at your educational institution? Rating of career services 2014 | Finland | Students | Engineering/Natural Sciences/IT

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30. Which educational institution do you attend? Educational institutions (1/1) 2014 | Finland | Students | Engineering/Natural Sciences/IT