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Universum STUDENT survey 2013 University Report | Middle East Edition American University of Beirut | All students. WWW.UNIVERSUMGLOBAL.COM. About Universum. 2013 | Middle East | Students | All students.

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  1. Universum STUDENT survey 2013 University Report | Middle East EditionAmerican University of Beirut | All students WWW.UNIVERSUMGLOBAL.COM

  2. About Universum 2013 | Middle East | Students | All students With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

  3. Our clients and media partners 2013 | Middle East | Students | All students Some of the world’s most attractive employers Some of the world’s most trusted publishers

  4. What we cover in the report 2013 | Middle East | Students | All students • 6. APPENDIX • Additional data on topics covered in previous sections. • 1. KEY BACKGROUND DATA • An overview of the groups covered in this report and presents key background information about the samples. • 2. CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from American University of Beirut has made them unique. • 5. SUMMARY • A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. • 4. UNIVERSITY PERCEPTION • Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. • 3. EMPLOYER PREFERENCES • Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

  5. Table of contents 2013 | Middle East | Students | All students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • KEY BACKGROUND DATAAn overview of the groups covered in this report and presents key background information about the samples.

  6. Field period: April to August 2013 Students participate annually in Universum’s global career research. 400 000+ • Global Participating students from 12 educational institutions in Middle East. Throughout the report, this group is referred to as “All universities”. 4 085 • Middle East Participating students from your university. Throughout the report, this group is referred to as ”American University of Beirut”. 869 • Your university The comparisons in this report are based on: All students University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All students. Groups in this report 2013 | Middle East | Students | All students

  7. About the Universum Student Survey and the target group 2013 | Middle East | Students | All students METHODOLOGY THIS REPORT • The Questionnaire • Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. • Global perspective - local insight. 12 Educational institutions 36% 64% • Data collection • Conducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners. 4 085 all students in the survey • Field period • April to August 2013 • STATISTICAL ANALYSIS • In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. • 4 085 • Total number of • respondents in the survey

  8. What is the highest academic degree you are currently pursuing? Degree 2013 | Middle East | Students | All students

  9. Target group | Students’ characteristics 2013 | Middle East | Students | All students American University of Beirut All universities Average age (years): 20,1 Average age (years): 21,4 Averageacademic performance: Averageacademic performance: 44% 56% 36% 64% 7,9 7,6 out of 10 out of 10 Year of graduation: Year of graduation:

  10. Table of contents 2013 | Middle East | Students | All students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from American University of Beirut has made them unique.

  11. American University of Beirut All universities 1 719 1 526 EUR EUR Total What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? Expected monthly salary 2013 | Middle East | Students | All students

  12. American University of Beirut 1 300 EUR Female 1 834 EUR Male What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary 2013 | Middle East | Students | All students

  13. All universities 1 477 EUR Female 2 126 EUR Male What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary 2013 | Middle East | Students | All students

  14. Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. Career goals 2013 | Middle East | Students | All students

  15. The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige • The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS • The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognisingperformance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality • The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education • PEOPLE & CULTURE • REMUNERATION & ADVANCEMENT OPPORTUNITIES This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of Employer Attractiveness 2013 | Middle East | Students | All students

  16. American University of Beirut All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Students’ top 10 preferences 2013 | Middle East | Students | All students

  17. American University of Beirut All universities Currently studying in your home country Currently studying in your home country 72% 76% of the students studying in their home country plan to go abroad to continue studying of the students studying in their home country plan to go abroad to continue studying Are you currently studying in your home country? Do you plan to go abroad to continue studying? Geographical mobility | Students planning to study abroad 2013 | Middle East | Students | All students

  18. Table of contents 2013 | Middle East | Students | All students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • EMPLOYER PREFERENCESUnderstand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

  19. In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives. Most preferred industries 2013 | Middle East | Students | All students

  20. American University of Beirut | Business/Commerce Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | Middle East | Students | All students

  21. American University of Beirut | Business/Commerce Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicants’ Ranking | Top 10 2013 | Middle East | Students | All students

  22. American University of Beirut | Engineering/IT Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | Middle East | Students | All students

  23. American University of Beirut | Engineering/IT Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicants’ Ranking | Top 10 2013 | Middle East | Students | All students

  24. American University of Beirut | Natural Siences/Health/Medicine Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | Middle East | Students | All students

  25. American University of Beirut | Natural Siences/Health/Medicine Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicants’ Ranking | Top 10 2013 | Middle East | Students | All students

  26. American University of Beirut | Humanities/Liberal Arts/Education/Law Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | Middle East | Students | All students

  27. American University of Beirut | Humanities/Liberal Arts/Education/Law Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicants’ Ranking | Top 10 2013 | Middle East | Students | All students

  28. Through which channels have you learnt about these employers? Please select as many alternatives as applicable. Actual communication channels | Top 10 2013 | Middle East | Students | All students

  29. Table of contents 2013 | Middle East | Students | All students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • UNIVERSITY PERCEPTIONGet feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

  30. American University of Beirut All universities Yes No Yes No Have you used the career services office at your college or university? Career Services | Usage 2013 | Middle East | Students | All students

  31. Average satisfaction: American University of Beirut 7,2 All universities 6,7 American University of Beirut All universities POOR EXCELLENT How would you rate the career services offered at your college or university? Career Services | Feedback 2013 | Middle East | Students | All students

  32. American University of Beirut Online On campus events Personal counselling Which of these career services are most important to you? Career Services | Importance 2013 | Middle East | Students | All students

  33. All universities Online On campus events Personal counselling Which of these career services are most important to you? Career Services | Importance 2013 | Middle East | Students | All students

  34. Which of the following were the most integral factors in choosing your college or university? Factors affecting university choice 2013 | Middle East | Students | All students

  35. American University of Beirut 60% of your students would choose American University of Beirut if they made the choice again. 40% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Preferred universities 2013 | Middle East | Students | All students

  36. The table presents universities with the highest percentage of their students selecting “Current college or university” in this question If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Current college or university 2013 | Middle East | Students | All students

  37. Which attributes do you perceive as the most attractive? Most attractive university attributes 2013 | Middle East | Students | All students

  38. If you could begin your studies again at any college or university, which would you choose Which of the following attributes do you associate with each college or university? Associated attributes with American University of Beirut 2013 | Middle East | Students | All students

  39. American University of Beirut Please write the first word that comes to mind when thinking of your college or university. Top of mind association 2013 | Middle East | Students | All students

  40. Average score: American University of Beirut 8,5 All universities 7,8 American University of Beirut All universities VERY UNLIKELY VERY LIKELY Based on your experiences, how likely would you be to recommend your college or university to a friend or family member? University recommendations 2013 | Middle East | Students | All students

  41. Table of contents 2013 | Middle East | Students | All students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

  42. American University of Beirut • Top 3 most used communication channels: • Career fairs • Social networks/communities • Employer websites Average age (years): 20,1 • Top 3 career profiles: • Leader • Entrepreneur • Idealist • Top 3 industries: • Management and Strategy Consulting • Health Care Services • Engineering and Manufacturing 44% 56% • Top 5 most attractive attributes: • Professional training and development (Job Characteristics) • Leadership opportunities (Remuneration & Advancement Opportunities) • High future earnings (Remuneration & Advancement Opportunities) • Opportunities for international travel/relocation (Job Characteristics) • A creative and dynamic work environment (People & Culture) Average expected monthly salary: 1 526 EUR • Top 3 career goals: • To have work/life balance • To have an international career • To be dedicated to a cause or to feel that I am serving a greater good This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about student’s career preferences 2013 | Middle East | Students | All students

  43. All universities • Top 3 most used communication channels: • Social networks/communities • Career fairs • Employer websites Average age (years): 21,4 • Top 3 career profiles: • Leader • Entrepreneur • Idealist • Top 3 industries: • Banks • Educational and Scientific Institutions • Management and Strategy Consulting 36% 64% • Top 5 most attractive attributes: • A creative and dynamic work environment (People & Culture) • Professional training and development (Job Characteristics) • Respect for its people (People & Culture) • A friendly work environment (People & Culture) • Opportunities for international travel/relocation (Job Characteristics) Average expected monthly salary: 1 719 EUR • Top 3 career goals: • To have work/life balance • To have an international career • To be entrepreneurial or creative/innovative This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about student’s career preferences 2013 | Middle East | Students | All students

  44. Table of contents 2013 | Middle East | Students | All students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • APPENDIXAdditional data on topics covered in previous sections.

  45. 2013 | Middle East | Students | All students Appendix RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

  46. What is your major(s)/main area(s) of study? Areas of study | Business 2013 | Middle East | Students | All students

  47. What is your major(s)/main area(s) of study? Areas of study | Engineering 2013 | Middle East | Students | All students

  48. What is your major(s)/main area(s) of study? Areas of study | IT 2013 | Middle East | Students | All students

  49. What is your major(s)/main area(s) of study? Areas of study | Natural Sciences 2013 | Middle East | Students | All students

  50. What is your major(s)/main area(s) of study? Areas of study | Humanities/Liberal Arts/Education 2013 | Middle East | Students | All students

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