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Universum STUDENT survey 2013 University Report | US EditionJames Madison University | All undergraduate students WWW.UNIVERSUMGLOBAL.COM

About Universum 2013 | US | Students | All undergraduate students With over 25 years of experience researching the field of employer branding, Universum is a recognized world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 400,000 talented individuals to gather insights into their career preferences, communication habits, and perceptions of potential employers. Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1,700 of the top academic institutions in the world. Universum is the thought leader in employer branding, with local experts in research, consulting, and communication solutions offering high-quality insights. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve, and implement tailored employer branding strategies. Universum employs smart, friendly, and professional experts and consultants who work with our clients in long-term partnerships.

Our clients and media partners 2013 | US | Students | All undergraduate students Some of the world’s most attractive employers Some of the world’s most trusted publishers

What we cover in the report 2013 | US | Students | All undergraduate students • 6. APPENDIX • Additional data on topics covered in previous sections. • 1. KEY BACKGROUND DATA • An overview of the groups covered in this report and presents key background information about the samples. • 2. CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from James Madison University has made them unique. • 5. SUMMARY • A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students. • 4. UNIVERSITY PERCEPTION • Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. • 3. EMPLOYER PREFERENCES • Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

Table of contents 2013 | US | Students | All undergraduate students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • KEY BACKGROUND DATAAn overview of the groups covered in this report and presents key background information about the samples.

Field period: December 2012 to March 2013 Students participate annually in Universum’s global career research. 400,000+ • Global Participating students from 312 educational institutions in the US. Throughout the report, this group is referred to as “All universities”. 65,679 • US Participating students from your university. Throughout the report, this group is referred to as ”James Madison University”. 222 • Your university The comparisons in this report are based on: All undergraduate students University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All undergraduate students. Groups in this report 2013 | US | Students | All undergraduate students

Target group | Students’ characteristics 2013 | US | Students | All undergraduate students James Madison University All universities Average age (years): 20.7 Average age (years): 20.9 AverageGPA: AverageGPA: 32% 68% 34% 66% 3.4 3.6 Year of study: Year of study:

Table of contents 2013 | US | Students | All undergraduate students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from James Madison University has made them unique.

James Madison University All universities 52,028 46,495 USD USD Total What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary 2013 | US | Students | All undergraduate students

James Madison University 45,215 USD Female 49,206 USD Male What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary 2013 | US | Students | All undergraduate students

All universities 49,249 USD Female 56,947 USD Male What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary 2013 | US | Students | All undergraduate students

Gender gap |All universities This chart illustrates females’ expected salary compared to males’ expected salary. Female/Male salary ratio What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected annual salary | Evolution 2013 | US | Students | All undergraduate students

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. Career goals 2013 | US | Students | All undergraduate students

All universities Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend. Career goals | Evolution 2013 | US | Students | All undergraduate students

The attributes of the employer as an organization • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige • The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS • The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognizingperformance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality • The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education • PEOPLE & CULTURE • REMUNERATION & ADVANCEMENT OPPORTUNITIES This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of Employer Attractiveness 2013 | US | Students | All undergraduate students

All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Driver attractiveness | Evolution 2013 | US | Students | All undergraduate students

James Madison University All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness. Students’ top 10 preferences 2013 | US | Students | All undergraduate students

James Madison University All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. Universum Career Profiles 2013 | US | Students | All undergraduate students

James Madison University All universities Currently studying in your home country Currently studying in your home country 30% 37% of the students studying in their home country plan to go abroad to continue studying of the students studying in their home country plan to go abroad to continue studying Are you currently studying in your home country? Do you plan to go abroad to continue studying? Geographical mobility | Students planning to study abroad 2013 | US | Students | All undergraduate students

12% would like to start working abroad 16% would like to start working abroad Where would you prefer to start your first employment after your graduation? Geographical mobility | Preferred first employment 2013 | US | Students | All undergraduate students

3% would like to work for a start-up or start their own business 8% would like to work for a start-up or start their own business Which of the following would you prefer to do most after graduation? What students want to do after graduating 2013 | US | Students | All undergraduate students

89% of your students are interested in doing an internship 91% of all students are interested in doing an internship Are you interested in doing an internship? What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives. Most attractive internship offerings 2013 | US | Students | All undergraduate students

Table of contents 2013 | US | Students | All undergraduate students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • EMPLOYER PREFERENCESUnderstand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives. Most preferred industries 2013 | US | Students | All undergraduate students

The Universum Rankings 2013 | US | Students | All undergraduate students • Full company list • (~ 200 employers within each • main field of study) • Considered Employer ranking • (as many as applicable) • Ideal Employer ranking • (maximum five employers) • Potential applicant • ranking • (Yes, I have or will apply) • “Please select five employers from the list below for which you would most like to work - your five Ideal Employers.” • “Have you or will you apply to these companies/organisations?” • “Below is a list of employers. Which of these employers would you consider working for?”

The Universum Recruitment Funnel 2013 | US | Students | All undergraduate students • DO STUDENTS KNOW WHO YOU ARE? Awareness • WOULD THEY CONSIDER WORKING FOR YOU? Consideration • ARE YOU their IDEAL EMPLOYER? Desire • HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? Application

James Madison University | Business Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicant Ranking | Top 10 2013 | US | Students | All undergraduate students

James Madison University | Humanities/Liberal Arts/Education Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | US | Students | All undergraduate students

James Madison University | Humanities/Liberal Arts/Education Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicant Ranking | Top 10 2013 | US | Students | All undergraduate students

James Madison University | Natural Sciences Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicant Ranking | Top 10 2013 | US | Students | All undergraduate students

Through which channels have you learned about these employers? Please select as many alternatives as applicable. Actual communication channels | Top 10 2013 | US | Students | All undergraduate students

Table of contents 2013 | US | Students | All undergraduate students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • UNIVERSITY PERCEPTIONGet feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

James Madison University All universities Yes No Yes No Have you used the career services office at your college or university? Career Services | Usage 2013 | US | Students | All undergraduate students

Average satisfaction: James Madison University 7.9 All universities 7.7 James Madison University All universities POOR EXCELLENT How would you rate the career services offered at your college or university? Career Services | Feedback 2013 | US | Students | All undergraduate students

James Madison University Online On campus events Personal counselling Which of these career services are most important to you? Career Services | Importance 2013 | US | Students | All undergraduate students

All universities Online On campus events Personal counselling Which of these career services are most important to you? Career Services | Importance 2013 | US | Students | All undergraduate students

Which of the following were the most integral factors in choosing your college or university? Factors affecting university choice 2013 | US | Students | All undergraduate students

Which attributes do you perceive as the most attractive? Most attractive university attributes 2013 | US | Students | All undergraduate students

Which of the following attributes do you associate with each college or university? Associated attributes with James Madison University 2013 | US | Students | All undergraduate students

James Madison University Please write the first word that comes to mind when thinking of your college or university. Top of mind association 2013 | US | Students | All undergraduate students

Average score: James Madison University 9.0 All universities 8.4 James Madison University All universities VERY UNLIKELY VERY LIKELY Based on your experiences, how likely would you be to recommend your college or university to a friend or family member? University recommendations 2013 | US | Students | All undergraduate students

Table of contents 2013 | US | Students | All undergraduate students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students.

James Madison University • Top 3 most used communication channels: • Employer websites • Social networks/communities • Career fairs Average age (years): 20.7 • Top 3 career profiles: • Leader • Idealist • Harmonizer • Top 3 industries: • Media and Advertising • Educational and Scientific Institutions • Non-Governmental organizations/Non-Profit organizations 32% 68% • Top 5 most attractive attributes: • A friendly work environment (People & Culture) • Respect for its people (People & Culture) • Secure employment (Job Characteristics) • Leaders who will support my development (People & Culture) • Sponsorship of future education (Remuneration & Advancement Opportunities) Average expected annual salary: 46,495 USD • Top 3 career goals: • To have work/life balance • To be secure or stable in my job • To be dedicated to a cause or to feel that I am serving a greater good This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about students’ career preferences 2013 | US | Students | All undergraduate students

All universities • Top 3 most used communication channels: • Employer websites • TV advertisements • Social networks/communities Average age (years): 20.9 • Top 3 career profiles: • Leader • Idealist • Entrepreneur • Top 3 industries: • Health Care Services • Media and Advertising • Educational and Scientific Institutions 34% 66% • Top 5 most attractive attributes: • Respect for its people (People & Culture) • Secure employment (Job Characteristics) • A creative and dynamic work environment (People & Culture) • Professional training and development (Job Characteristics) • A friendly work environment (People & Culture) Average expected annual salary: 52,028 USD • Top 3 career goals: • To have work/life balance • To be secure or stable in my job • To be dedicated to a cause or to feel that I am serving a greater good This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about students’ career preferences 2013 | US | Students | All undergraduate students

Table of contents 2013 | US | Students | All undergraduate students APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • APPENDIXAdditional data on topics covered in previous sections.

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