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Social Media Sessions. “Facebook Analytics” Alan Long Snr . Account Director. Today’s Insights. Facebook Insights Australian Facebook Performance Report Competitive Benchmarking. Social Media Sessions. Facebook Insights. Understand the performance of your Page.
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Social Media Sessions “Facebook Analytics” Alan Long Snr. Account Director
Today’s Insights • Facebook Insights • Australian Facebook Performance Report • Competitive Benchmarking Social Media Sessions
Facebook Insights • Understand the performance of your Page. • Learn which content resonates with your audience. • Optimise how you publish to your audience so that people will tell their friends about you. Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights Social Media Sessions
Facebook Insights • The 4 most important insights • Engaged Users & Virality by post. • What type of posts work best? • Reach • Number of people you are reaching more frequently, your core audience. • Where are people coming from – look for breadth. • Likes • Look for spikes in activity and understand what underpinned. • Ppl Talking About • Measure of engagement, can access competitive data to benchmark and compare. Social Media Sessions
Facebook Performance Report Social Media Sessions
Facebook Performance Report Social Media Sessions
Alan Long alan.long@theonlinecircle.com +61 3 9696 7473