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Social Media Sessions. WELCOME. Social Media Sessions. Overview Jeff Richardson Chief Executive Officer. Overview. WHAT WHY HOW. Social Media Sessions. Social Media Sessions. Social Media in Australia. Social Media Sessions. Relevant Social Media Facts.
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Social Media Sessions WELCOME
Social Media Sessions Overview Jeff Richardson Chief Executive Officer
Overview WHAT WHY HOW Social Media Sessions
Social Media in Australia Social Media Sessions
Relevant Social Media Facts • 73% of all online content in the world is user generated. • An average user becomes a fan of 2 pages every month. • 45% of search results for the world's top 20 largest brands are now linked to user generated content. • Offline brand experiences are the main online conversation starters Social Media Sessions • (Nielsen Ratings 08/2010).
Why? The ‘Why’ is changing. Stage 1 - Growth of the brand presence • Fans. Subscriptions. Likes. Followers. Stage 2 – Engagement of the audience • Comments. Shares. UGC (esp. unsolicited) Stage 3 – Monetization of your fans. • Sales. Qualified leads. Direct referrals. Social Media Sessions
Social Media is a GOOD NEWS BAD NEWS Story. Social Media Sessions
The Good News: Opportunity Abounds • Worthwhile effort will be rewarded. Social Media Sessions
The Bad News: Extensive competition. You’re competing for their attention. • Boring won’t cut it. Social Media Sessions
What Does This Mean To You? I’d like to say “Do It Properly or Don’t Do It At All”. That’s easy in theory – but what does it mean? Social Media Sessions
What Does This Mean To You? I’d like to say “Do It Properly or Don’t Do It At All”. That’s easy in theory – but what does it mean? • ‘Ordinary’ gives no reason to stay long term. Find an angle / a niche. • Safe or mindless = boring Keep it interesting & relevant. • Don’t stand still Test. Learn. Refine. Social Media Sessions
The morning’s agenda • Research • Strategy • Execution • Morning Tea break • Internal Management • A Client’s perspective • Legal considerations • Risk Management • Panel with Q&As Social Media Sessions