Community Greenspace Project

1. Community Greenspace Project Project Managers: Britt Beaulieu, AneeBrar, Karina Miller, Nic Hagens June 1, 2008

2. Project Summary: Summary • Among the most pressing health problems that this nation faces today are the twin epidemics of diabetes and obesity. It was estimated in 2005 that no less than 20.8 million people in this country have diabetes and, in 2006, that 64 million Americans are obese. • These epidemics adversely affect minorities and individuals of low social-economic-status. The African American community, Latino community, and Native American communities suffer from diabetes prevalences 1.8, 1.7, and 2.2 times that of Non-Hispanic Whites respectively. • Studies indicate that one reason for this disparity is that minority neighborhoods often have little or no local access to supermarkets and other venues that sell healthy foods like fresh produce as well as economic barriers Purpose • To increase access to fresh produce in communities South of Metropolitan Seattle that lack such access due to economic and geographic constraints. We intend to lease three plots, then cultivate these spaces into top quality gardens. Strategic Alignment . A wealth of recent studies have shown that changing community behavior is a much more effective way to bring about change in diet than working on the individual level. The creation of community gardens are one of the most popular methods of binging about community change, and programs to build such spaces are being carried out all across the United States.

3. Project Summary (continued): • Key Stakeholders • Funding Agency: QFC • Sponsor: The Head of the QFC department of Corporate Social Responsibility • Project Manager: Consultants Nicholas Hagens, Karina Miller, AneeBrar, Brittany Beaulieu have been hired by QFC to Manage the Community Greenspace Project • Community Leaders in the target neighborhoods will serve as liaisons to insure that the project is meeting community needs and insure the availability of volunteer labor • Local Community Groups Major Obstacles or Risks Schedule • Completion date: 3.31.08 Major milestone dates: 3.31 • Completion of the Garden Build Out 12.26 • The Garden sowing is complete 3.31 Budget Total Budget: $164,548 Budget category summary • Landscape Contractor- $16,800.00 • Building contractor- $29,444.000 • Statistical References • 1. American Heart Association, Heart Disease and Stroke Statistics—2006 Update. Dallas, Texas.: • American Heart Association; 2006. • Centers for Disease Control, United States Department of health and Human Services. National Diabetes Fact Sheet-2005. accessed at: http://www.ndep.nih.gov/diabetes/pubs/2005_National_Diabetes_Fact_Sheet.pdf

4. Stakeholders:

5. Stakeholders (another look):

6. Stakeholder Analysis:

7. Logframe: Goal Objectives/Outcomes Deliverables/Outputs Activities

8. Risk Assessment:

9. Work Breakdown Structure (in the form of a list): • Community Greenspace Project • Lease Land • Identify Land Options • Consult with stakeholders (RACI) • Write up community needs • Locate land options with QFC real estate agent • Complete Environmental Assessment • Research Environmental Assessment firms • Hire Environmental Assessment firm • Acquire licenses and permits from city • Sign-off on Environmental Assessment • Sign Lease • Develop lease terms • Negotiate lease terms • Process transaction • Build and Sow Garden • Complete Planning • Complete plan to clear debris • Complete plan for fertilizer requirements • Complete plan for irrigation system • Complete plan for material build out • Complete plan to sow garden • Purchase materials (other than contractor’s construction) • Purchase and transport supplies to clear debris (gloves, shovels) • Purchase fertilizer and soil • Purchase seeds • Purchase irrigation system materials • Prepare and Fertilize Soil • Clear Debris • Clear land with volunteer labor • Transfer debris • Fertilize Soil • Transfer fertilizer and soil to site • Spread fertilizer and soil • Complete Physical Construction • Install Irrigation System • Purchase irrigation system materials (i.e. hoses) • Install irrigation system with volunteers and contractors • Complete Material Build-out of Site • Select landscape contractor • Build shed • Build terraced garden • Secure site • Sow Garden • Source seed donations • Sow garden with community volunteers • Develop Communications Plan • Communicate with Community Groups • Find community partners and corresponding liaisons • Create community PR plan with messaging • Create marketing plan with QFC marketing department • Build website • Inform Liaisons • Produce monthly newsletters • Maintain website • Produce messaging for ongoing communications • Conduct bi-weekly meetings with liaisons • Project Management • Manage landscape contractor • Manage relationships with QFC CSR • Manage marketing plan roll-out with QFC marketing department • Ongoing reporting and communications with stakeholders • Evaluation • Project Close-out (transfer to community –City or non-profit entity) • Complete sustainability plan (i.e. ongoing maintenance and use etc., etc…) • Consult with stakeholders (i.e. community groups, departments of local government, community liaisons, etc.)

10. Questions & Comments?