1 / 23

Shae Clements . Jonas Hinn Ekta Shah . Nina Shih

Shae Clements . Jonas Hinn Ekta Shah . Nina Shih. Our Mission. making Apartment Search a Sightseeing Cruise!. Target Market. Rental market Young Renters College students Yuppies People constantly relocating. Landlords We need renters!. Persona Matt Greene. Graduate student

aram
Download Presentation

Shae Clements . Jonas Hinn Ekta Shah . Nina Shih

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shae Clements . Jonas Hinn Ekta Shah . Nina Shih

  2. Our Mission makingApartment Search a Sightseeing Cruise!

  3. Target Market • Rental market • Young Renters • College students • Yuppies • People constantly relocating • Landlords We need renters!

  4. PersonaMatt Greene • Graduate student • Summer internship at Pittsburgh Apartment Requirements • Shadyside, Squirrel Hill, Oakland • < $600 budget • Housemates (?) • XL Dog friendly • Laundry onsite facility • Parking available (on/offsite) • Public transportation

  5. ScenarioA Day at Pittsburgh Cruising for an Apartment • Just arrived @ Pittsburgh • About to leave his hotel in Oakland • 2 choices • Sightseeing Itinerary • Ad Hoc – Cruise! • Heard great things about Shadyside & heading towards the area! • MAC guides Matt to the apts that suits his needs

  6. Double checks his profile Scenario

  7. Search for apartments in an unlisted area Scenario

  8. Input Area Scenario Show Map & Zoom into Map

  9. Zoom In Scenario Select an Apt Cluster

  10. Select Apt Listing Scenario Check Apt Status

  11. Add Photos & Notes Scenario

  12. Mobile Apartment Cruise • Real-estate market • paper-intensive • time-intensive • information-intensive • Ideal industryto embrace m-commerce solutions! • Web portal • Input settings / profile • Schedule appointments • Mobile portal • Location base apt finding • Call & contact management • -Directions to apts

  13. Our Business Modelin collaboration with Craigslist • $2.99/month • Craigslist: a for profit, non profit org • Loyal community • Unbeatable Web presence • Spring launch • Next step • Expand to our other product classified lines: • Garage sales • Individual car sales • Connect to car GPS • …

  14. Competitive Analysis • Traditional • Agent base, service oriented • Century 21 • E-Commerce • Up to date information oriented • Craigslist • Apartment.com • Forrent.com • Westside rental • Zillow.com • M-Commerce • Ubiquitous computing oriented • Smarter Agent

  15. BCG

  16. Porter’s Generic Competitive Strategies

  17. Craigslist Dominates online Classifieds Personals Homes Jobs Items for sale 50 countries 14m users/month And still growing! Reaches 8% of entire online population 450 BILLION page views per month Reliability of content? Community trust Decline of user count in other online classifieds Move.com, Realtor.com, Homes.com, ForRent.com, Apartment.com Homes & rentals (range from small apts to large apt complexes) ForRent.com: community videos & 360’ property tours WestSideRentals.com Southern-California Landlords post for free (provide rental supplies) Searchers pay $60 for 60 day membership Competitor of Craigslist Zillow.com Approximate real estate value e-commerce

  18. m-commerceSmarter Agent • Launched January 2007 • Location base service • real estate, neighborhoods • interesting places around you • Apartment • rental price • Address • apartment features, • photos of the property • square footage • # of bedrooms, bathrooms • lot size • tax information • GPS, map data powered by NAVTEQ(R) • Available on all mobile operators • Owns patent for mobile apt business model • Partners: • Joint listings w/ Apartments.com • Prudential, • Qualcomm • Coldwell Bankers • Compensated by agents & brokers • ClearSky Mobile Media, iCODE PhoneFlyer, ERA.com Mobile, Pocket Real Estate Wireless • information on real estate listings to mobile phones

  19. SWOT. MAC

  20. Technology • Windows CE, C# • Location base technology • Triangulation of cell towers • GPS • Deck of cards data transfer technique

  21. Security & Privacy • Personally identifiable info collected by MAC will not be available to public • Location information of MAC users • Renter’s contact info • Renters & landlord’s calendar • Cookies on web browser to enhance web portal customizable interactions • MAC may share non-personal aggregate / summary info • Policy customary of internet • Info such as: • User visit counts • Zip code • … • Landlords may want access to credit reports

  22. Usability Evaluation • Think Aloud Evaluation • Provide scenario & task list • User walkthrough task list • Talk aloud as they perform task • Take note of breakdowns, confusions, struggles

  23. Usability Study Results • Noted 13 Usability Aspect Reports • Found ‘Oh but of course!” problems wouldn’t have known if did not perform user studies. • Major issues with navigating our map • Users found the apartment detail page fun & easy to use • Not happy with the phone they were using to test the application

More Related