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The Fragile Client Relationship

The Fragile Client Relationship. Moderator: Neil Perry. Neil A. Perry. Marketer Only Meetings. Brand Feedback . Consistent Agency / Vendor Themes Looking for Strategic Thinking Want Collaboration Financial Concerns and Must See Clear ROI Want New Thinking; Fresh Ideas.

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The Fragile Client Relationship

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  1. The Fragile Client Relationship Moderator: Neil Perry

  2. Neil A. Perry

  3. Marketer Only Meetings

  4. Brand Feedback • Consistent Agency / Vendor Themes • Looking for Strategic Thinking • Want Collaboration • Financial Concerns and Must See Clear ROI • Want New Thinking; Fresh Ideas

  5. Expressed Concerns / Needs • Integration / Elimination of Silos • Managing the Increased Needs from Channel Growth • Senior, Stable Agency Leadership • Best Pricing

  6. Brands & Marketers • Generally Satisfied with Agencies / Vendors • Want Thought Leadership • Increasingly Seeking “The Next Big Idea” • Shiny New Objects • Time Compressed / Overwhelmed Internal Staff

  7. My Agency Rocks

  8. My Agency Rocks Gets My Brand Clear POV Strategic Partners Challenge Each Other Integrated Idea Generation

  9. Ideal Partnerships

  10. Ideal Partnerships Best Solutions Through Working Together Honesty Nimble Financially Fair Collaborating Partner

  11. First Questions • What are the barriers to developing effective partnerships with clients, or vendors? • What have you done to overcome these barriers, and create a Collaborative Partnership?

  12. Services, Attributes & Skills

  13. Services, Attributes & Skills New Ideas / Best Ideas Stake a Course Walk In Our Shoes Tool Selection and Matches Technical Innovators “Smart Creative” Thought Leadership

  14. Questions • What skills or attributes will you need to develop to succeed in today’s marketing environment? • What / How can you make those changes happen?

  15. Perceived Weaknesses

  16. Perceived Weaknesses “In a Rut” “Test the Waters” Fatigued, Too Comfortable Loss of Drive Tech Savvy Disconnected ROI / Results

  17. Questions • What are the perceived, or real weaknesses in your organization that gets in the way of your client relationship? • What can or are you doing to shore up those weaknesses and improve your partnership?

  18. Recap • Agencies Do Rock! • The Critical Importance of Partnering • Enhanced Skills and Attributes to Meet Future Needs • Address and Correct Weaknesses • It is a Fragile Client Relationship • Let’s Redesign Ourselves!

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