1 / 12

The Company

The Company. Brewery located in Laitila Founded 1995 as Fisutta Oy Renamed in 2006 Finland’s Strongest Company 2010 Rapid growth Profiles itself as an old-timey and nostalgic company. History. Started as a lemonade factory for local events

arawn
Download Presentation

The Company

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Company • Brewery located in Laitila • Founded 1995 as Fisutta Oy • Renamed in 2006 • Finland’s Strongest Company 2010 • Rapid growth • Profiles itself as an old-timey and nostalgic company

  2. History • Started as a lemonade factory for local events • First batch of cider in 1997, won #1 at HS review • Beer production began 2001 • Noticed in 2005 they made gluten-free beer

  3. Facts and Figures • Employs almost 50 people • € 16,000,000 revenue • Investments have yielded almost 30% profits • Factory powered by wind power

  4. Competitors & Markets • A small brewery, market share less than 1% • Specializes in green and high-quality products • Largest competitors Hartwall & Sinebrychoff • Largest customers pubs and restaurants • Demand has exploded in recent years

  5. Products • Kukko-brand of beers • Oiva-brand of ciders • Large variety of soft drinks • Rainbow-ciders • Karlens-ciders

  6. Beers • Large variety of Ales, Lagers, Porters, Pilsners and Stouts • Kukko and Kievari largest product lines • Originally brewed for bars • Some are gluten free

  7. Ciders • Oiva • Rainbow (Euroshopper) • Karlens (LIDL)

  8. Wanhan Ajan Limonaadi • Translates to Ye Olde Lemonades • Orange • Lemon • Blood Orange • Cola • Grapefruit

  9. Herra Hakkaraisen Limonaadit • Uses popular children’s book character Mr Hakkarainen • Apple • Banana • Pear • Rasberry

  10. Future plans • Heavy investing in production capacity • Exporting • Continue making high-quality and specialized products

  11. Conclusion • Small and successful brewery • Beers, ciders & soft drinks • Fast growing • Well thought out image • Delicious products

More Related