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Walt Disney Co.

Walt Disney Co. History. Started in 1923 by two brothers – Walt and Roy Disney Originally called Disney Brothers Changed to Walt Disney in 1926 Walt originally worked for an advertising firm. Timeline. 1932 – First Academy Award

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Walt Disney Co.

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  1. Walt Disney Co.

  2. History • Started in 1923 by two brothers – Walt and Roy Disney • Originally called Disney Brothers • Changed to Walt Disney in 1926 • Walt originally worked for an advertising firm

  3. Timeline • 1932 – First Academy Award • 1937 – Snow White and the Seven Dwarfs, Disney’s first full-length film, debuts • 1955 – Opening of the first theme park in California • 1983 – First international Disneyland opens in Tokyo • 1984 - Disney Channel on cable

  4. Business Components • Media Networks • Parks and Resorts • Studio Entertainment • Consumer Products

  5. Creativity • Walt Disney had very limited economic resources • He was also burdened with debt • He came up with many creative ways to let the public know what he was doing

  6. Advertising Techniques 1.) Capitalize on current events 2.) Get employees behind product 3.) Embrace new technology 4.) Publicity is better than advertising

  7. The Walt Disney Company Today • Annual Revenue of approximately $35 billion • #2 media business (behind Time Warner)

  8. References • http://www.frugalmarketing.com/dtb/walt-disney.shtml • http://www.adbrands.net/us/disney_us.htm • http://animation.about.com/od/industryprofiles/p/waltdisney.htm

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