Grow Your Business Globally

1. Grow Your Business Globally Zola Szerencses CIPS, e-PRO, TRC, AHWD, ITI

2. Global Real Estate Ingredients • Knowledge • Research • Network • Tools

3. 2013 Profile of International Home Buying Activity

4. 2013 Profile of International Home Buying Activity

5. 2013 Profile of International Home Buying Activity

6. 2013 Profile of International Home Buying Activity

7. Where to begin---Steps to Globalize Your Business? What would you like to accomplish? • Inbound or outbound Int’l real estate • Let’s say most of us will choose Inbound and for the purpose of this presentation we are going to discuss inbound transactions. • Who are our Inbound Int’l customers?

8. Inbound Customers • Customers outside of the US • Customers already residing or staying in US • We need to see who is in our communities and where are they coming from • How do I do that?

9. Which countries are buying in my area? http://www.realtor.org/reports/state-by-state-international-business-reports • Click on link and select your state and see what ever you need to know regarding about your Int’l and local housing activity

10. YOU can not be the Realtor® of the World • Make a decision who would like to serve? • What country will you pick to specialize in? (your background, heritage, your interest) • What kind of specialty will you offer to them (property management, short and long term rentals, cabin homes, log homes, 2nd homes, investments … etc) • Who is buying in your area? You might want to change your plan if there is a lack of opportunity in your chosen country

11. I need to know how to deal with people from China … etc? Once you identified your country and has no knowledge how to get started contact your Local (US) representative for that country. NAR has 81 cooperating agreement in 60 countries and they have representatives: http://www.realtor.org/intlnet.nsf/SearchPL?OpenForm

12. Networking Ideas • Global Council Meetings • Conventions (Breakfast, events) • Go to Int’l events in your local community • Chambers • EDC’s • Int’l organizations in your local areas • Universities • Int’l companies

13. Must Haves for your Int’l RE Blog • Pictures – What pictures to take! Tourism, Lifestyle, neighborhoods, Activities, Community, Events • Currency Conversion • Area Conversion (bestconverter.org) • Presentations (22 ways to max. your investment, 8 steps to buying a home)

14. The International Business IF THERE IS NO RELATIONSHIP THERE IS NO BUSINESS

15. Prospecting for Int’l Relationships • www.AreaDevelopment.com • www.businessfacilities.com • www.siteselection.com • www.FDImagazine.com • http://www.nycedc.com/ • http://www.njit-edc.org/

16. TIME IS THE MOST VALUABLE ASSET YOU DON’T OWN!

17. Do you have a Business Plan?

18. Part of Your Business Plan is to Create a “Life” Plan Establish Goals in all 7 equities of your life • Family • Physical • Spiritual • Mental • Career • Financial • Social These should be balanced to create success

19. International Business • Social Networking • Web presence Yes, it takes time but it will pay off at the end. You will benefit for years to come!