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2007 Brand Plans December 5, 2006

2007 Brand Plans December 5, 2006. Discussion Topics. 2006 Business Review Cooler Volume & Flavor Breakdown Smooth Volume Review Black Dog Volume & Distribution Review Seagram’s Coolers 2007 Brand Plan Smooth 2007 Brand Plan Spanish Peaks 2007 Brand Plan Toña 2007 Brand Plan.

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2007 Brand Plans December 5, 2006

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  1. 2007 Brand Plans December 5, 2006

  2. Discussion Topics • 2006 Business Review • Cooler Volume & Flavor Breakdown • Smooth Volume Review • Black Dog Volume & Distribution Review • Seagram’s Coolers 2007 Brand Plan • Smooth 2007 Brand Plan • Spanish Peaks 2007 Brand Plan • Toña 2007 Brand Plan

  3. 2006 Business Review

  4. Major Brands – Kansas CitySeagram’s Coolers Depletions Review • 88% of plan • New flavors are 14% of total business YTD • Top 5 flavors represent 62% of total business YTD

  5. Major Brands – Kansas CitySeagram’s Coolers Depletions Review

  6. Major Brands – Kansas City

  7. Major Brands – Kansas CityTea Breeze Distribution • Currently in distribution in 93 Off Premise Accounts • Still plenty of opportunities!

  8. Major Brands – Kansas CityTea Breeze Distribution – Wal Mart • Achieved 100% Distribution • Outstanding Job!

  9. Major Brands – Kansas City Seagram’s Coolers Distribution by Trade Channel • Independent grocery and c-stores represent greatest opportunities for expansion • Need to identify voids in chain supermarkets

  10. Major Brands – Kansas CityTop Cooler Customers • These accounts represent 66% of total business YTD

  11. Major Brands – Kansas CityCooler Nielsen Scan Data – YTD ending July 16, 2006

  12. Major Brands – Kansas CityUSBSeagram’s Coolers Case Spend • Depletions: $x.xx • Incentives: $x.xx • Advertising: $x.xx • Other: $x.xx Total: $x.xx per case Case Spend does not include POS

  13. Major Brands – Kansas City1st Quarter Objectives • Finish Tea Breeze distribution • Establish Super Bowl goals & incentive • Establish programming w/ local chains • Set up buyer meetings w/ local chains and independents • Jamaican Me Happy orders and objectives

  14. Major Brands – Kansas CitySeagram’s Escapes 2007 Objectives • Targeting a 5% increase over 2006 total volume • Actual goal will be communicated first week of January 2007

  15. Major Brands – Kansas City Smooth Depletions Review • 24oz package is 62% of total business YTD • Pink Dragon represents 36% of total business YTD • Liquid Haze represents 22% of total business YTD • Blue Banshee represents 18% of total business YTD

  16. Major Brands – Kansas City Smooth Depletions by Trade Channel

  17. Major Brands – Kansas City Smooth 24 oz Distribution by Trade Channel

  18. Major Brands – Kansas City Smooth 12 oz Distribution by Trade Channel

  19. Major Brands – Kansas CityUSBSmooth Case Spend • Depletions: $x.xx • Incentives: $x.xx • Samples: $x.xx • Advertising: $x.xx • Other: $x.xx Total: $x.xx per case Case Spend does not include POS

  20. Major Brands – Kansas CityBlack Dog Depletions Review

  21. Major Brands – Kansas CityBlack Dog Depletions by Trade Channel

  22. Major Brands – Kansas City

  23. Major Brands – Kansas CityBlack Dog Distribution Tracking • Distribution leveled off after Oct • 41% of goal on Black Dog Ale • 67 % of goal on Honey Raspberry • Need to ramp up overall distribution efforts Jan. 2007

  24. Thank you for your partnership and support

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