Challenges in a Networked World

1. Challenges in a Networked World Per Åman Strategi och styrning 2013

2. Challenges Globalization Scale, scope, reach, diversity, distance; costs, competition Dynamics Pace, change, time, process, Innovation; product and process, uncertainty Intangibles Knowledge, IPR, expressiveness, meaning, values Ethics and sustainability issues Reputation, social responsibility, green

3. A Flat World? • The world is connected • The world is big • The world is intangible • based on binarycode • is a series of narratives • is branded • is competing on significance • is a service economy • The world is a clashbetweencivilizations • The world is spikey and clustered • The world has a shiftingpoint of gravity • The world is a series of networks • The world is a dynamicecosystem • The world is a an ecologicalclockticking Per Åman

4. Size

5. Liberalization and deregulation: The world becamebigger China East E Jap LA Eu US SEA India Time Per Åman

6. Dynamics

8. T The great acceleration Northern hemisphere averagesurfacehemisphere Population CO2 concentration GDP 1800 1900 2000 Fisheries exploited Loss of rainforest & weedland Water use Paper consumption FDI Species extinction Ozone depletion Motor vehicles

9. Per Åman

10. Intangible Technological knowhow Business Models Binary code/ digital Competing on significance

11. Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets, intangible assets are often costly to transfer (Teece, 1981). value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets. Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities. Teece. 2011

12. Intangibles: The ’conceptualization’ of the economy ”…an electronicplatform for the transmission of ideas at negligible marginal cost.” Alan Greenspan, 2004 Per Åman

13. Business models Programmer Appstore iTunes iPhone End user

14. Digital

15. The world is flat- ”tripleconvergence” New technology – a new platform ”In the yearsroughlycoincidental with the Netscape IPO, humans begananimating inert objects with tinyslivers of intelligence, connectingthem into a global field, and linkingtheminto a singlething.” Kevin Kelly New business models ”..new business practices, that were less about command and control and moreaboutconnecting and collaboratinghorizontally.” New and morepeople ”..the next generation of innovation will come from All over Planet Flat.” Per Åman

16. Binaryconsequences: The longtail Per Åman

17. Competing on significance

18. Intangibles as significance: narratives as experientialproducts Afictitious story,books(67 languages), films, a brand, an experience, an escape, a global distribution, a meaningful time, a movement of followers, a business success (Books: over £400M 2008, Films: over $2412M, DVD?, Merchandizing ?) Per Åman

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20. Flat or spikey?

21. The world is spikey Per Åman

22. Per Åman