Developing the Potential of the Creative Industry in West Phoenix 2010

1. Developing the potential of the creative industry in the West Phoenix 2010 Partenariat 21st-22nd April 2010 - Portrush, Northern Ireland Ian Brannigan (Regional Development Manager WDC)

2. Presentation Outline – Creative West • The Background • The Journey • What we found • What next

3. Western Region of Ireland

4. Western Region of Ireland • 7 counties – Donegal, Sligo, Leitrim, Roscommon, Mayo, Galway, Clare • Pop – 762,000 (68% in rural areas) • 1 city (Galway); 5 towns >10,000 • Employment – Public sector; industry; wholesale & retail; construction; agri • GVA <75% state average • Workforce with 3rd level rose 19%-28% (2002-2008)

5. Western Development Commission • Formed 1999, Statutory remit to foster and promote growth in the Western Region • State body currently under DCRAGA • 4 Strategic Goals for regional support: • Support the sustainable economic and social development of the rural economy • Contribute to balanced regional development by ensuring region maximizes its economic and social potential • Promote benefits of living, working and doing business in the Western Region – LookWest.ie • Provide risk capital to SMEs and Social Enterprises (WDC Investment Fund)

6. Creativity Imaginative activity fashioned so as to produce outcomes that are both original and of value. (UK NACCCE, 1999) Innovation A new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method, business practice, workplace organization or external relations (Oslo Manual, OECD 2006) Creativity and Innovation definitions

7. Clare creative word cloud

8. Sligo creative word cloud

9. Creative enterprises – County example of participants - Clare

10. Western Region of Ireland – video links Creative business The Region Creative person Mark Dwyer Creative Person - west

11. New Global Competition for Talent* • Economic success depends on new terms of competition –A nation’s ability to mobilize, attract and retain creative human talent (Richard Florida, Flight of the Creative Class) • But REGIONS* compete for talent, not nations –Creative people don’t choose countries, they think of cities or regions •Silicon Valley, Cambridge, Stockholm, Vancouver, Sydney • Equally where people followed jobs – in CE jobs follow creative people** • - David A Wolfe – Centre for international studies University of Toronto • ** Robert Huggins University of Cardiff

12. Policy Context • Little national policy on the creative sector: • Enterprise Strategy Group (2004), Forfás (2006) • EGFSN, Digital Media Skills + forthcoming • NESF, ‘Arts, Cultural Inclusion & Social Cohesion’ 2007 • DAST - Arts Council, Irish Film Board, Culture Ireland (Arts & Culture Plan 2008) • Building Ireland’s Smart Economy (2008) ‘We need to pursue an integrated policy framework to maximize the return economically, culturally and socially from [the arts, culture and creative] sectors.’ • EU 2009 Year of creativity and innovation • Rural significance of CE • EU-27 – 24% of cultural emp in sparsely populated areas • 50 fastest growing rural districts in Britain (5.5% creative emp) v 50 slowest growing (4.6% creative emp) • Rural counties in US – higher % of creative occupations positively associated with emp growth

13. Why the Creative Sector? • Significant, indigenous sector • Strong growth potential • High quality employment • Stimulates innovation in wider economy – strong linkages • Important social role/attractiveness of area • Promotes rural and regional development

14. Creative West – the journey Design & Develop Deliver Discover Analyse • Growth • opportunities Today Stakeholder consultations Industry Advisory group Sectoral analysis Summarized report Policy support program Creative economy Support program Aim – To articulate the status of the creative economy, and evaluate and facilitate sustainable growth therein • Resources • Partners – NUIG, EU, etc

17. Creative West: Selected findings • Avg productivity of creative sector in WR - €25,000 per employee • 39% self-employed/ 12% over 10 employees • Low export activity, 2/3 do not export • Crafts & music/visual/performing arts highest value of exports

18. Creative Employmentby County

19. Potential for up to 2000 additional jobs in Region

20. Issues for Creative Sector - • Pool of creative talent, not fully utilised • Creativity in schools • Quality of life is key attractor • Broadband constraint in rural areas (creative tech) • Lack of suitable workspace, • Low networking activity • Coherent marketing/branding • Need to link latent creativity to broader economy via innovation Challenges common to many NPP regions !

22. Recommendations for Creative Sector

23. Next Steps • Locally - Findings and recommendations of creative west being used by county development boards in regional plans – e.g. Sligo, Galway, Mayo • Pan RegionallyUsing the “creative west” findings to design and develop a significant Pan regional growth program for the sector • Vision Global perception of regions as a creative hotbed. Fulfilling endogenous potential and attracting global talent. • Value - To create a platform for sector growth through international market and product opportunities • People – Functioning networks of practice spreading within and outside of the region to invigorate ideas and develop skills and opportunities • Pan regional Ecosystem – Evolve the built and support infrastructure into a sustainable creative ecosystem, which is capable of internal growth and seeding the wider economies innovation Platform product will seek to drive Jobs and product growth in regions. • NationallyMeet with relevant government Departments and agencies & EU on policy implications (Smart Economy)

24. Contact: ianbrannigan@wdc.ie Tel: 00 353 94 986 1441 Mobile 00 353 866048012