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E-Commerce Presentation By Group 2. 貿商子電 之 景背虎雅. What is Yahoo! ?. “Yet Another Hierarchical Officious Oracle” “Rude, Unsophisticated, Uncouth”. Overview . When 1994, David Filo & Jerry Yang Why Hobby, Global Brand, & do some Change
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E-Commerce Presentation By Group 2
貿商子電 之 景背虎雅
What is Yahoo! ? • “Yet Another Hierarchical Officious Oracle” • “Rude, Unsophisticated, Uncouth”
Overview • When 1994, David Filo & Jerry Yang • Why Hobby, Global Brand, & do some Change • How Increasing B2B elements (70% U.S. Workplace)
History • Home-brewed lists of favourite links Too Long and Unwisely Broke into Categories Subcategaries The concept borned!! • Spread quickly Traffic and enthusiatic reception Potential Business???
History March, 1995… • Successful Investment, e.g. Apple Com… • Initial Inv nearly $2 million • Potential growth Shop for mgn team Today… A leading Global Internet Communications, commerce, and media company.
Majority of Yahoo! Co-founder: Jerry Yang – Chief Yahoo, Director Develop strategies, Guide the Future David Filo – Chief Yahoo Key Technogist
Majority of Yahoo! Chairman, CEO & Director CFO, Executive Vice President, Finance and Administration COO
Milestone • - Yahoo! created • - Yahoo! incorporated • - Publicity owned company, 1st Ad. • - 5 new services & 4 new district • - 13 new services & 5 new district • - 13 new services & 6 new district • - 13 new services & 3 new districe • - 9 new services • - Co-branded with SBC Dial service
貿商子電 之 務服虎雅
Services • Commonly used • search engine • Information • Entertainment • information Management • World Yahoo!s
Services • Niche market: • e.g. education, pets, health • Business: • B2B • e.g. (web hosting, servers, business support…) • B2C • e.g. (billpay, lodging, career...)
貿商子電 之 政財虎雅
Market Distribution • Covered 25 cities • 13 languages • Good network
Cities which covered • Asia(Hong Kong, China,India, Korea, Singapore & Taiwan) • Australia & New Zealand(Australia & New Zealand ) • Canada (Toronto, Montreal & Vancouver ) • Europe (Denmark, France, Germany, Italy, Norway, Spain, Sweden & U.K.) • Latin America(Argentina, Mexico & Brazil ) • USA( California & New York ) • Current openings in Central London
Main Competitors • Google • Microsoft Network ( MSN ) • Lycos • AltaVista • Netscape Netcenter • Sina
Competitive advantages • E-shopping • Search Engines
E-shopping • 21 Cooperators • Highest in use and bowers • Visitors • Yahoo 180,000, Amazon 130,000 • 160% Customers
Search Engine • Yahoo is a directory • Search result - High quality links & easiest
Search Engine • Yahoo is a directory • Search result - High quality links & easiest
睇收謝多 會再次下