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The Lies About Tobacco. Cancer’s Warning Signs. Philip Morris – Marlboro, Virginia Slims R.J. Reynolds – Camel, Winston Brown & Williamson – Kool, Carlton Lorillard – Newport, Kent Liggett Group – Value Priced Brands U.S. Tobacco – Skoal, Copenhagen. Tobacco Company Subsidiaries.
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Cancer’s Warning Signs • Philip Morris – Marlboro, Virginia Slims • R.J. Reynolds – Camel, Winston • Brown & Williamson – Kool, Carlton • Lorillard – Newport, Kent • Liggett Group – Value Priced Brands • U.S. Tobacco – Skoal, Copenhagen
Tobacco Company Subsidiaries • Philip Morris • Marlboro, Virginia Slims, Merit Kraft General Foods Oscar Meyer Miller Brewing Bird’s Eye Foods Post Cereals Kool- Aid Jell-O Parkay Margarine
Tobacco Company Subsidiaries • RJ Reynolds • Winston, Camel, Salem, Doral Nabisco Del Monte Foods Planters Lifesavers Bubble Yum Ortega Mexican Foods A1 Steak Sauce Milk Bones ** As of June 14, 1999, RJR Nabisco completed the planned spin-off of RJR Tobacco.
Tobacco Company Subsidiaries • American Brands • Carlton, Misty, Lucky Strike, Benson and Hedges Jim Beam Brands Master Lock Day Timers, Inc. Craftsman Tools Titleist Golf Franklin Life Insurance
Tobacco Industry Marketing • Tobacco Companies spend over $5 billion each year in the United States promoting their products.(Federal Trade Commission) • The industry spends an estimated $379 million on advertising in Texas every year.(Federal Trade Commission) • 86% of youth who smoke prefer Marlboro, Camel, and Newport – the three most heavily advertised brands in the U.S. (MMWR, 1994)
Tobacco Industry Marketing Marlboro Man – Philip Morris • Most successful and long-running campaign in tobacco advertising history. • Campaign originated in the early 1960s. • Images of masculinity and rugged individualism appeal to adolescents who are struggling to define their identities. • Originally marketed as a woman’s cigarette.
Tobacco Industry Marketing Joe Camel – RJ Reynolds • Introduced in 1988 • Since then, Camel’s share of children’s cigarette market increased from < 1% to >32% in 1993. (JAMA, Oct. 27, 1993) • Joe Camel is as familiar to 6-year-olds as Mickey Mouse. (JAMA, 1991) • RJR voluntarily removed Joe Camel from their ads in 1997.