1 / 18

B2C What’s Next –

B2C What’s Next – . INBS 510 B2C Module Week 3 Lecture. Added value continued…. More value added Shopbots ( intelligent agents) Learning agents Comparison shopping agents cookies and commerce http://digitalenterprise.org/agents/agents.html bots. Product brokering

aria
Download Presentation

B2C What’s Next –

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. B2C What’s Next – INBS 510 B2C Module Week 3 Lecture

  2. Added value continued… • More value added • Shopbots ( intelligent agents) • Learning agents • Comparison shopping agents • cookies and commerce • http://digitalenterprise.org/agents/agents.html bots

  3. Product brokering Merchant brokering Comparison agents Negotiations Purchase and delivery Advertising and payment Auction support Fraud protection Avatars Learning agents http://agents.umbc.edu a tutorial Types of Bots

  4. Site Stickiness • Promotions • Big event versus many small ones • Know the customer • Periodic promotions • Email database- opting in • Live chat online • Community events

  5. More stickiness Live chats • Audio and video in promotions • Contests http://www.hvaa.com/guessthe.htm • www.whud.com radio

  6. Resources for Stickiness • www.coolsavings.com coupons • www.ticketmaster.com - live forum All Access area • Games, free stuff etc • every day a new sighting • So how can museums, retail stores and destinations improve their site stickiness?

  7. Taking the pulse of the Competition • Competitive intelligence on the web • Review competitors sites • Analyze related newsgroups • Examine publicly available financial statements www.sec.gov/edgarhp.htm • Information delivery systems- push technologies • Corporate research companies • Solicit opinions in chat room

  8. The e- Industries: ServicesNo shopping cart here… What they are up to…

  9. Service Industries- Models for E-commerce- • Travel and Tourism • Forresters – 2000 25% of all B2C • Services • Fare tracking • auctions., bids, special sales • Virtual communities • Futurize- agents

  10. Let’s see it at work… • PC – enter data • “intelligent agent” shops around communicating electronically • Matches requirements or provides alternatives • You input modifications • Agent makes reservations • How about all by voice!!!

  11. Driving forces Cost Life cycle Place Search Finding applicants Matching Dated material speed Who uses it? Job seekers Job offers Recruiting firms Government agencies and institutions Job Market HR in B2C- C2C

  12. Services Finding a job Writing and posting resumes Career planning newsgroups Intelligent agents For employees Find one! For employers Job Market service continued…

  13. Virtual reality at its best www.ired.com www.homeadvisor.com www.eloan.com www.assist2sell.com www.bankrate.com www.realtor.com Real Estate can be one of the best reintermediation opportunities. Provides both housing opportunites but also partners with mortgage companies for value added – one stop shopping. Real Estate B2C C2C

  14. Trading Stocks Online • Schwab • Order placed at Schwab • Electronically sent to trading floor at NYSE • Query- is the order > 30,000 shares • If yes> to floor brokers who bring to specialist • If no> specialist processes electronically • Confirmation of trade

  15. Electronic Banking • Advantages • Account balances • Statements • Pay bills • Transfer money • Balance accounts • Email • Etc, etc, etc

  16. Other service industries … • Edutainment- radio, MP3 • Virtual Universities and training centers • www.Capellauniversity.edu a totally online university accredited • www.zdnet.com training for business • www.medceu.com CEU’s for health care professionals • Online consulting • Medical Management consulting • Legal advice --- prospects abound • Financial advice- http://askmerrill.com

  17. Other services… • Insurance www.insurerate.com • www.selectquote.com • Healthcare- www.webmd.com • Matchmaking www.match.com • VC www.garage.com • Digital delivery of documents • Stamps www.stamps.com

  18. www.Ebay.com www.traderonline.com http://www.liveadvice.com/ www.cyberrentals.com Reverse auctions www.priceline.com C2C & Believe it or not C2B

More Related