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Jenny – Copywriter

Jenny – Copywriter. Oytun – Creative Director. Jimena – Art Director. Beirut – Creative Inspiration. Client. Not your typical “fast-food” restaurant All-natural & fresh ingredients Emphasis on call-in or delivery service “Jimmy hour” specials Cool/hip environment

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Jenny – Copywriter

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  1. Jenny – Copywriter Oytun – Creative Director Jimena– Art Director Beirut – Creative Inspiration

  2. Client • Not your typical “fast-food” restaurant • All-natural & fresh ingredients • Emphasis on call-in or delivery service • “Jimmy hour” specials • Cool/hip environment • “Starbucks” of sub shops • Youthful

  3. Target Audience • 18-26 years of age men and women • Hip • Trendy • Health conscious • Desire to stay fit

  4. Digital Banner Initial Image

  5. Second image

  6. Final Image

  7. MUSIC: Sexy Jazz Music Starts, And in 3 second the announcer begins SFX: Heels clicking on the floor ANNCR: That’s the sound of classiness SFX: Heels still clicking ANNCR: French on the outside, Italian in the inside SFX: Heels still clicking ANNCR: All-natural. From top to bottom. SFX: Heels still clicking but faster ANNCR: You can’t wait to get your hands on it. SFX: Heels still clicking, even faster, music speeds up too ANNCR: So lean and healthy. SFX: Heels clicking very fast like someone is running ANNCR: It’s so yummy that you can’t hold back anymore. It’s time… Bite into it! SFX: SOUND OF BITING AND CHEWING. MUSIC SLOWS DOWN MAJORLY. Seductive woman: Mhmmmm… ANNCR:Jimmy John’s gourmet subs are delicious and 100% natural. Home- made bread, real meat, and fresh veggies, every single time! Eat here, eat there, it’s all the same to us. We will even bring it to you freaky fast! Stop by for “Jimmy hour” between 2 and 4 Monday thru Friday for healthy snacking. Such an authentic sub, we call it “Take Home Material”. http://www.youtube.com/watch?v=izGwDsrQ1eQ&ob=av2e

  8. Social Media • “Submit Your Photo” competition • The photo with most likes gets to be the next “Take Home Material” digital banner • Connect Jimmy John’s Facebook page with target audience +

  9. Overview • Take Home Material • Mama Approved • Sex Appeal • Authentic • Trendy

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