1 / 6

IEEE Education Partners Program 2008 Promotional Planning

IEEE Education Partners Program 2008 Promotional Planning. EPP Promotional Opportunities Overview. EPP developed and is implementing a comprehensive plan to reach three main audiences: the Member Participant the Partner the Prospective Partner

arich
Download Presentation

IEEE Education Partners Program 2008 Promotional Planning

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IEEE Education Partners Program 2008 Promotional Planning

  2. EPP Promotional Opportunities Overview EPP developed and is implementing a comprehensive plan to reach three main audiences: • the Member Participant • the Partner • the Prospective Partner Staff is taking the following steps to boost program visibility: • Website update – Completed! • Survey of participants – Completed! • Collateral materials updated and developed – New pieces available end of June 2008! • Editorial pieces placed in print and on-line vehicles – In Process • Participating in Virtual Trade Show - November ‘08 • Developing banner and button ads for placement on IEEE on-line vehicles – In Process

  3. The New Collateral

  4. Member Postcard • Target audience -IEEE Members • Distributed at events such as trade shows, conferences and special meetings • Designed to highlight for members another value-added benefit of their membership. • Driving members to the EPP website for course information and registration

  5. EPP Tool Kit • Target Audience - the Partner • Tool kit provides “how-to” information on: • Set up of the customized landing page • IEEE masterbrand policies and how they apply to the Partners • Marketing opportunities, and more… • The Partner receives this document once the contract is signed

  6. EPP Sales Brochure • Target audience – Potential Partners • Staff will distribute at events where academic or corporate entities are present and have shown an interest in partnering with IEEE Education Partners Program • Brochure showcases the advantages of partnering with the leading technical organization in the world

More Related