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New Campaign Website

New Campaign Website. Presented by: Paige Marlatt Dorr, California Community Colleges Chancellor’s Office Lindsay Pangburn, “I Can Afford College” Campaign Kat Haro and Allison Stewart, Runyon Saltzman & Einhorn , Inc . “I Can Afford College” . Brief history and overview

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New Campaign Website

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  1. New Campaign Website Presented by: Paige Marlatt Dorr, California Community Colleges Chancellor’s Office Lindsay Pangburn, “I Can Afford College” Campaign Kat Haro and Allison Stewart, Runyon Saltzman & Einhorn, Inc.

  2. “I Can Afford College” • Brief history and overview • Financial aid awareness campaign • Website • Advertising • Outreach • Informational/collateral materials • Other activities

  3. Current Website • Launched in 2004 • English and Spanish • Provides valuable financial aid information, direct links to applications, and connects students with the Financial Aid Office at their local college

  4. Usability Testing – Current Site • Eight in-depth interviews with current and prospective community college students • Recommendations to enhance navigation, content organization and overall design • Review and comparison of new potential site design concepts with current site

  5. Design of New Site • Based on feedback from usability testing • Reviewed and considered strengths and weaknesses of each new design concept • Enhanced overall user experience

  6. Key Features of New Site • Refresh and modernize overall design • Reorganize site content to provide a logical flow through the site • Create new content to address users’ needs • Add an optional step-by-step navigation process

  7. Key Features of New Site • Draft all new copy with a conversational, user-friendly tone • Photos featuring real California community college students and campuses • Continue use of branded tagline and signature orange color

  8. Usability Testing - New Site • Rated highly by users, comments included: • Well organized and easy to use • Looks professional, trustworthy, modern • Valuable content that makes sense • Appreciated the multiple ways to navigate the site (steps vs. main navigation) • More likely to apply for financial aid after seeing the site

  9. Changes Being Considered • Additional content, including: • Financial aid calculator • FAFSA checklist • “Step 5” on what to expect next • Re-organize and rename “Events” section/menu options

  10. Feedback • What do you think? • Design • Navigation • Content

  11. “I Can Afford College” Booth • Visit our booth in the exhibit hall! • Campaign informational materials and giveaway items • Submit your feedback on the website for a chance to win a gift card

  12. Next Steps • Site will launch in mid-January 2014 • Present to the Board of Governors of the California Community Colleges at their January 13 – 14, 2014 meeting • Informal testing once live, and make necessary adjustments

  13. Questions? • You can find more information and connect with the “I Can Afford College” campaign at: • www.icanaffordcollege.com • www.facebook.com/icanaffordcollege • https://twitter.com/ICANAFRDCOLLEGE

  14. Campaign Contacts Lindsay Pangburn Program Manager “I Can Afford College” Campaign lindshall@gmail.com (916) 955-5858 mobile Paige Marlatt Dorr Director of Communications California Community Colleges Chancellor’s Office PDorr@cccco.edu (916) 327-5356 office (916) 601-8005 mobile

  15. Thank you for coming!

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