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Market Presence Grows with Environmental Concern s

Market Presence Grows with Environmental Concern s. Company profile. 1. Itomic Corporate Profile.

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Market Presence Grows with Environmental Concern s

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  1. Market Presence Grows with Environmental Concerns

  2. Company profile 1 Itomic Corporate Profile Founded in 1948, Itomic is a leading manufacturer of electric water heaters for business use in Japan. IKS, a subsidiary of Itomic in Kyoto, along with Tokyo Electric Power Company (TEPCO), have co-developed Eco-cute. The product was put into the Japanese market in 2002, and so far over 1300 units have been sold since then.

  3. What is Eco-cute? 2 What is Eco-cute? Heat pump water heaters which make hot water with the heat generated from pressured air, with the following conditions; 1）Using CO2, not HFCs 2）COP is more than 3.0 (COP:Coefficient of Performance) are officially called “CO2 Heat Pump Water Heater”, or ECO-CUTE as commercial name.

  4. What is Eco-cute? 2 What is Heat Pump? By using CO2 as refrigerant, Eco-cute has realized 300% energy consumption performance. Notable is that it heats up water as hot as 90℃ even in the ambient temperature at around -20℃. 4 3 1 ＋ ＝ Electricity Heat from the Air HW Supply Energy 1 4 3

  5. What is Eco-cute? 2 Refrigerant ① Effect caused by various refrigerants on the environment

  6. Appliances using CFC/HFC/HCFC refrigerants Proper collection of those gases is required to prevent global warming HFCs equivalent to 56tonｓ of CO2(GHG) are used What is Eco-cute? 2 Refrigerant ② Real volume of HFC emission Approximately 1kg of HFC gas is filled in one air conditioner. This is equivalent to 3,100 swimming pools of 25m, when converting to volume of CO2. ×3,100

  7. What is Eco-cute? 2 Refrigerant ③ CO2 emission comparison with other energy sources unit：kg ■Compared with Eco-cute, other combustion type water heaters show 2.5 times more CO2 emission, which undoubtedly puts considerable stress on the Environment. ※HFC water heater contributes to the emission of CO2 either from leakage or in the process of treating it at high temperature. CO2 emission basic unit Power：0,378（kg-CO2/kWh) Natural gas：2,36（kg-CO2/N㎥）

  8. Characteristics of CO2 Characteristics of R410A,HFC 1）It enables smooth heat exchange for the absence of ts*. 2）Compression ratio of 3.5 brings out better operation efficiency. 1）Heat exchange temperature is at about 65℃ 2）Compression ratio of 5.3 results in poor operational efficiency. What is Eco-cute? 2 Refrigerant ④ Advantage for choosing CO2 as the refrigerant *ts denotes ‘temperature saturation’

  9. Characteristics of CO2 Characteristics of R410A,HFC 1）It enables smooth heat exchange for the absence of ts*. 2）Compression ratio of 3.5 brings out better operation efficiency. 1）Heat exchange temperature is at about 65℃ 2）Compression ratio of 5.3 results in poor operational efficiency. What is Eco-cute? 2 Refrigerant ④ Advantage for choosing CO2 as the refrigerant *ts denotes ‘temperature saturation’

  10. Domestic market growth of Eco-cute 3 History： Diffusion of Eco-cute in Japan Residential Industrial Jointly developed with Denso and TEPCO Initially marketed in 2002 Approx.1.7million units have been sold by Japanese makersCommercial use. Co-developed by IKS (a subsidiary of Itomic) and TEPCO Itomic marketed it in the world as the first of its kind. Approx. 8000 units sold domestically, of which 1300 are by Itomic.

  11. Domestic market growth of Eco-cute 3 Factor： Diffusion of Eco-cute in Japan ① Supports by Government / Extra-governmental organization 1）Set up organizations to promote high-efficient water heaters 2）Established awards like “Energy Conservation Award” and “Thermal storage gathering” 3）Conducted events to propagate and teach the public for the product merits. 4）Allocated funds for subsidy (For Eco-cute only)

  12. Domestic market growth of Eco-cute 3 Factor： Diffusion of Eco-cute in Japan ② Strong back up from the power companies. 1）Successful marketing with a pet name of “Eco-cute,” used by any manufacturers. 2） Traditionally inefficient industry has turned to be energy saving and ecological. 3）Offer new power contract menus (Commercial thermal storage contract) 4）By drawing in other makers to co-develop the products, a competitive market was induced. 5）Take joint actions with makers to increase sales promotional campaigns. 6）Conducted series of events, such as as workshops, exhibitions, and talk shows.

  13. Itomic Commercial Eco-cute 4 Constituents of Purchasers Constituentes of purchasers of Industrial Eco-cute（domestic） ＝50unit ■Reason: ①Low running cost ②Fire hazard

  14. Itomic Commercial Eco-cute 4 Cost Reduction Example① Nursery home Application: Bath rooms / kitchens System:： Standard size with 4 units Reason： Low running cost, low risk of fire hazard (compared to oil/gas boilers) Note： Itomic offered the optimized operation based on one year survey. Over all 40% Cost-down is contributed by reduction of re-heating in daytime and increase for night time operation.

  15. Itomic Commercial Eco-cute 4 Cost Reduction Example② Upscale Condominium Application： Overall HW System:： Standard size with one unit Reason： Solution for high running cost of 3 large-sized gas WH for 9 house holds Low risk of fire hazard Note： Cut down 51% annual running cost.

  16. Itomic Commercial Eco-cute 4 Cost Reduction Example③ Golf Club Application： Bathrooms / Kitchens / Washing hands System:： Combination Reason： Solution for oil price spike which put the management in a crisis Low stress on environment Note： Golf clubs in Japan are usually equipped with large sized bath tabs since players enjoy it after hitting the green. To meet varying volume of HW, a combination of storage-type Eco-cute and boilers with instantaneous power has been adopted and proven high efficiency.

  17. Itomic Commercial Eco-cute 4 Itomic Commercial Eco-cute 【Characteristics of Itomic Eco-cute】 ①Large volume of HW with CO2(negligible impact on global warming) ②Down sizing(all piping at back side： no side maintenance space needed) ③COP:4.0

  18. Itomic Commercial Eco-cute 4 Variety in Systems of Itomic Eco-cute ① Circulation System Return pipe is connected to storage tank for warming. ② Combination System Combine the unit with a boiler to make up the supply shortage. ③ Combination w/ a unit for well/natural water This unit prolongs the life of the system unit. ④ Mixture with other water heaters Optimized combination with small water heaters. ⑤ Rotation operation Even out the HW for several units installation.

  19. THANK YOU

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