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Warm-up

Warm-up. Click on the link below and read the article. Jot down 5 interesting facts http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014 /. PROMOTING YOUR BUSINESS. Std : Understanding Marketing Principles Benchmark: 69- Promotional Mix. AIDA.

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Warm-up

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  1. Warm-up • Click on the link below and read the article. Jot down 5 interesting facts • http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

  2. PROMOTING YOUR BUSINESS Std: Understanding Marketing Principles Benchmark: 69- Promotional Mix

  3. AIDA • ALL PROMOTIONAL ACTIVITIES SHOULD MAKE YOUR “DEAR AUNT AIDA” HAPPY • ATTENTION-grab attention of the audience • INTEREST- spark interest to learn more • DESIRE – make customer want/long for product • ACTION- make customer get off their rear end and buy the product

  4. PROMOTIONAL MIX • ADVERTISING • VISUAL MERCHANDISING • PUBLIC RELATIONS • PUBLICITY • PERSONAL SELLING • SALES PROMOTION What mix is best for your business?

  5. Social Media How can social media serve as a valuable tool to implement our promotional mix?

  6. Watch this! • https://www.youtube.com/watch?v=QUCfFcchw1w

  7. Who is using Social Media? • 48%: businesses have corporate profile on Facebook • 42%: businesses have corporate Twitter account • 39%: businesses have corporate profile on LinkedIN • 26%: businesses have YouTube presence

  8. How do BUSINESSES use Social Media? • Build new connections: the more people you can “reach” the more web traffic you can generate • Increase exposure: the more blog entries, posts, tweets your company gets, the higher your search engine ranking • Create buzz: have greater influence on buying decisions (sneezers) **Nurturing relationships Brand Advocacy

  9. How can SMALL businesses benefit from social media? • As Owner, be involved in all PR • Use Twitter creatively • Praise current customers – empower them • Let them sell for you (sneezers) • Toot your own horn • Power of video • Enlist assistance of social media management tools (HootSuite, Google Analytics, etc.) • Use email marketing for CONTENT

  10. Why should your business use social media? • More than 69% of on-line users use social media – 63% men, 75% women • Use by businesses grew from 42% in 2008 to 80% in 2011 – more than 90% of businesses use it now • 83% of marketers say “Social Media is important to their business”

  11. How does SOCIAL MEDIA differ from other marketing tools? • Allows you to interact with your customers and potential customers in real time • Gain immediate access and widespread reach for your marketing message • Integrate off-line and on-line campaigns • Drastically reduce your marketing costs

  12. How should your business use Social Media? • Drive traffic? • Promote your business? – BE CAREFUL! • Competitive Advantage? • Generate leads? • Share expertise? • Interact with customers?

  13. How are other companies using Social Media? • Working with the members at your table, complete the “Social Media Exploration Activity”

  14. DO NOW: Complete the following checklist for your business • Define mission, goals and objectives of business • How do customers find you on social media? • Identify who will manage accounts • What do your customers care about?

  15. Activity • Know Your Target Market Inside and Out

  16. How much time should you spend on social media? Time Time-saving Tips Use Google Alerts 2 mins a day to check Facebook stats Set up RSS feed on Twitter, and for your company name and other industry-related terms Check LinkedIn 1x a day • New to social media? 1 hr a week • Average usage: 10 hours a week • For noticeable results: 6-10 hrs/week

  17. Start Planning • Identify your goals • Research which sites are best for you • Look for blogs with industry-specific content that you can reference • Join IN – start posting thoughtful comments – AVOID PROMOTING (6 days – meaningful, 1 day- promotion) • Build relationships • Measure your results • Analyze, test and CHANGE

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